{"id":4151,"date":"2013-10-15T07:29:05","date_gmt":"2013-10-15T07:29:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/beter-bed-ouvre-son-quatrieme-magasin-en-belgique\/"},"modified":"2013-10-15T07:29:05","modified_gmt":"2013-10-15T07:29:05","slug":"beter-bed-ouvre-son-quatrieme-magasin-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/beter-bed-ouvre-son-quatrieme-magasin-en-belgique\/","title":{"rendered":"Beter Bed ouvre son quatri\u00e8me magasin en Belgique"},"content":{"rendered":"<h2>D\u00e9ploiement en Flandre<\/h2>\n<p>Apr\u00e8s le lancement l\u2019an dernier d\u2019un premier magasin pilote dans le parc commercial Shopping Olen, Beter Bed a entam\u00e9 un d\u00e9ploiement progressif de son concept en Belgique. Ainsi un deuxi\u00e8me magasin a ouvert ses portes \u00e0 Genk au printemps dernier, suivi r\u00e9cemment par la premi\u00e8re implantation en r\u00e9gion anversoise sur la Bredabaan \u00e0 Merksem et \u00e0 pr\u00e9sent donc une quatri\u00e8me filiale sur la Boomsesteenweg \u00e0 Aartselaar (\u00e9galement pr\u00e8s d\u2019Anvers).<\/p>\n<p>Sous le slogan \u00ab Waar voor je geld \u00bb (en avoir pour son argent) l\u2019enseigne propose un assortiment multimarques. Compar\u00e9s aux magasins n\u00e9erlandais, les points de vente belges ont une surface plus limit\u00e9e (environ 600 m\u00b2) et un am\u00e9nagement plus chaleureux\u00a0 \u00ab adapt\u00e9 \u00e0 la convivialit\u00e9 belge \u00bb. Par ailleurs dans notre pays la gamme\u00a0 a \u00e9t\u00e9 compl\u00e9t\u00e9e par la marque belge BEKA et des articles de literie.<\/p>\n<h2>\n<br \/>Fermetures de magasins dans d\u2019autres pays<\/h2>\n<p>Malgr\u00e9 cette expansion en Belgique, dans d\u2019autres pays l\u2019heure est plut\u00f4t \u00e0 la r\u00e9gression.\u00a0 Apr\u00e8s avoir d\u00e9j\u00e0 ferm\u00e9 une s\u00e9rie de points de vente en Espagne et aux Pays-Bas, le retailer envisage la fermeture d\u2019autres magasins suite \u00e0 des r\u00e9sultats semestriels d\u00e9cevants. Fin juin le groupe comptait encore 1.201 magasins au total.<\/p>\n<p>\u00a0<\/p>\n<p>En 2012 le holding Beter Bed, leader du march\u00e9 aux Pays-Bas, r\u00e9alisait un chiffre d\u2019affaires de 397,3 millions d\u2019euros. Outre la formule Beter Bed (Pays-Bas et Belgique), le groupe op\u00e8re \u00e9galement sous l\u2019\u00e9tendard de Matratzen Concord (Allemagne, Suisse, Autriche, Pays-Bas et Belgique), El Gigante del Colch\u00f3n (Espagne), BeddenREUS et Slaapgenoten (tous deux actifs aux Pays-Bas) et Schlafberater.com (Allemagne).<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9ploiement en Flandre Apr\u00e8s le lancement l\u2019an dernier d\u2019un premier magasin pilote dans le parc commercial Shopping Olen, Beter Bed a entam\u00e9 un d\u00e9ploiement progressif de son concept en Belgique. Ainsi un deuxi\u00e8me magasin a ouvert ses portes \u00e0 Genk au printemps dernier, suivi r\u00e9cemment par la premi\u00e8re implantation en r\u00e9gion anversoise sur la Bredabaan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beter Bed ouvre son quatri\u00e8me magasin en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/beter-bed-ouvre-son-quatrieme-magasin-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beter Bed ouvre son quatri\u00e8me magasin en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u00e9ploiement en Flandre Apr\u00e8s le lancement l\u2019an dernier d\u2019un premier magasin pilote dans le parc commercial Shopping Olen, Beter Bed a entam\u00e9 un d\u00e9ploiement progressif de son concept en Belgique. 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