{"id":41563,"date":"2020-06-19T08:53:01","date_gmt":"2020-06-19T08:53:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-grande-enquete-sur-le-petit-dejeuner-2-les-belges-dejeunent-plus-souvent-a-lexterieur-2\/"},"modified":"2020-06-19T08:53:01","modified_gmt":"2020-06-19T08:53:01","slug":"la-grande-enquete-sur-le-petit-dejeuner-2-les-belges-dejeunent-plus-souvent-a-lexterieur-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-2-les-belges-dejeunent-plus-souvent-a-lexterieur-2\/","title":{"rendered":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (2) : Les Belges d\u00e9jeunent plus souvent \u00e0 l\u2019ext\u00e9rieur"},"content":{"rendered":"

Alors qu\u2019il est consid\u00e9r\u00e9 comme le repas le plus important de la journ\u00e9e, les Belges consacrent trop peu de temps \u00e0 leur petit-d\u00e9jeuner. Mais ils le prennent de plus en plus souvent dehors\u00a0: sur la route, \u00e0 l\u2019h\u00f4tel ou dans une sandwicherie, par exemple.\u00a0<\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u00c0 la maison<\/h2>\n

Premier enseignement dans la grande enqu\u00eate sur le petit-d\u00e9jeuner men\u00e9e par iVox<\/strong> et Food in Mind<\/strong>\u00a0: le petit-d\u00e9jeuner est en perte de vitesse. 12\u00a0% des personnes interrog\u00e9es d\u00e9clarent ne pas avoir pris de petit-d\u00e9jeuner au cours de la semaine \u00e9coul\u00e9e, c\u2019est trois fois plus qu\u2019en 2005. Les francophones, les hommes et les jeunes sont plus nombreux \u00e0 s\u2019en passer. Un Belge moyen prend 5,4 petits-d\u00e9jeuners par semaine, soit une diminution de 9,4\u00a0% par rapport \u00e0 2005. La fr\u00e9quence des petits-d\u00e9jeuners pris dehors a en revanche tripl\u00e9, passant de 0,5 \u00e0 1,4 fois par semaine. On peut \u00e9galement observer des chevauchements entre les deux pratiques\u00a0: quand ils prennent leur petit-d\u00e9jeuner dehors, les Belges ont d\u00e9j\u00e0 mang\u00e9 quelque chose chez eux dans plus de la moiti\u00e9 des cas.
\n\u00a0<\/p>\n

Les n\u00e9erlandophones prennent plus souvent leur petit-d\u00e9jeuner que les francophones, surtout chez eux. Mais les francophones prennent plus souvent leur petit-d\u00e9jeuner dehors. Et si la fr\u00e9quence des petits-d\u00e9jeuners augmente avec l\u2019\u00e2ge, le nombre de petits-d\u00e9jeuners pris dehors suit une tendance inverse. Les actifs sont \u00e9galement beaucoup plus nombreux \u00e0 prendre leur petit-d\u00e9jeuner \u00e0 l\u2019ext\u00e9rieur que ceux qui ne travaillent pas. Seuls 40\u00a0% des jeunes prennent leur petit-d\u00e9jeuner chez eux tous les jours, contre 83\u00a0% des personnes \u00e2g\u00e9es. 80\u00a0% des non-actifs prennent leur petit-d\u00e9jeuner \u00e0 la maison tous les jours, alors que ce n\u2019est le cas que d\u2019une minorit\u00e9 d\u2019actifs (48\u00a0%). \u00ab\u2009On peut \u00e9galement observer de nettes diff\u00e9rences dans la fr\u00e9quence du petit-d\u00e9jeuner entre le week-end et les jours de semaine\u2009\u00bb, note Eddy Bovijn (Food in Mind). \u00ab\u2009Le pourcentage de personnes qui disent prendre un petit-d\u00e9jeuner est relativement stable par jour de la semaine. C\u2019\u00e9tait d\u00e9j\u00e0 le cas en 2005.\u2009\u00bb<\/p>\n

\u00a0<\/p>\n

Exp\u00e9rience et variation<\/h2>\n

Pourquoi certains prennent-ils leur petit-d\u00e9jeuner dehors\u2009? Les principales motivations sont la possibilit\u00e9 de prendre son petit-d\u00e9jeuner avec d\u2019autres personnes, de prendre un petit-d\u00e9jeuner plus vari\u00e9 ou plus savoureux, et de prendre son petit-d\u00e9jeuner dans un endroit plus agr\u00e9able.
\n\u00a0<\/p>\n

Un participant \u00e0 l\u2019enqu\u00eate sur cinq a pris au moins une fois son petit-d\u00e9jeuner au travail ou \u00e0 l\u2019\u00e9cole au cours de la semaine pr\u00e9c\u00e9dant l\u2019enqu\u00eate. C\u2019est deux fois plus qu\u2019en 2005. Le nombre de petits-d\u00e9jeuners pris sur la route est \u00e9galement en nette augmentation\u00a0: pr\u00e8s de 10\u00a0% des petits-d\u00e9jeuners ont \u00e9t\u00e9 consomm\u00e9s sur le chemin du travail ou de l\u2019\u00e9cole au cours de la semaine de r\u00e9f\u00e9rence. Les principaux canaux de distribution pour les petits-d\u00e9jeuners out-of-home sont la boulangerie ou la boucherie, l\u2019h\u00f4tel et la sandwicherie. Un consommateur sur cinq se rend parfois dans un self-service pour son petit-d\u00e9jeuner.<\/p>\n

\u00a0<\/p>\n

Vous aimeriez en savoir plus sur les habitudes des Belges en mati\u00e8re de petit-d\u00e9jeuner\u2009? La grande enqu\u00eate sur le petit-d\u00e9jeuner men\u00e9e par Food in Mind et iVox offre une foule de chiffres et de statistiques. Elle r\u00e9v\u00e8le \u00e9galement de nombreuses autres tendances\u00a0: l\u2019importance croissante du brunch, la demande de produits biologiques et \u00e9quitables, les pr\u00e9occupations en mati\u00e8re d\u2019alimentation saine, l\u2019influence des enfants sur le petit-d\u00e9jeuner… Contactez Eddy Bovijn\u00a0: <\/em>eb@foodinmind.com<\/em><\/a>\/<\/em>www.foodinmind.com<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Alors qu\u2019il est consid\u00e9r\u00e9 comme le repas le plus important de la journ\u00e9e, les Belges consacrent trop peu de temps \u00e0 leur petit-d\u00e9jeuner. Mais ils le prennent de plus en plus souvent dehors\u00a0: sur la route, \u00e0 l\u2019h\u00f4tel ou dans une sandwicherie, par exemple.\u00a0 \u00a0 \u00c0 la maison Premier enseignement dans la grande enqu\u00eate sur […]<\/p>\n","protected":false},"author":1,"featured_media":41560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLa grande enqu\u00eate sur le petit-d\u00e9jeuner (2) : Les Belges d\u00e9jeunent plus souvent \u00e0 l\u2019ext\u00e9rieur - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alors qu\u2019il est consid\u00e9r\u00e9 comme le repas le 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