{"id":4158,"date":"2013-10-16T06:05:02","date_gmt":"2013-10-16T06:05:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/jbc-simplante-en-allemagne\/"},"modified":"2013-10-16T06:05:02","modified_gmt":"2013-10-16T06:05:02","slug":"jbc-simplante-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-simplante-en-allemagne\/","title":{"rendered":"JBC s\u2019implante en Allemagne"},"content":{"rendered":"<h2>Des magasins de v\u00eatements pour enfants en gestion propre<\/h2>\n<p>Bart Claes a annonc\u00e9 ses projets en Allemagne lors de<a target=\"_blank\" href=\"fr\/f-belgique\/bgq-mode\/item\/16745-jbc-inaugure-son-nouveau-si%C3%A8ge-principal\" rel=\"noopener\"> l\u2019inauguration officielle lundi soir du tout nouveau si\u00e8ge principal de JBC \u00e0 Houthalen<\/a> par le ministre-pr\u00e9sident flamand Kris Peeters.<\/p>\n<p>\u00ab Dans le segment des v\u00eatements pour enfants nous sommes leader du march\u00e9 en Belgique \u00bb, d\u00e9clarait le CEO avec fiert\u00e9. \u00ab Nous avons d\u00e9j\u00e0 trois magasins vendant exclusivement des v\u00eatements pour enfants qui fonctionnent tr\u00e8s bien. C\u2019est pourquoi nous avons d\u00e9cid\u00e9 de d\u00e9ployer le concept en Allemagne. \u00bb Le premier JBC kids a ouvert ses portes en 2011 \u00e0 Knokke, ensuite s\u2019y est ajout\u00e9 un deuxi\u00e8me au Waasland Shopping Center (Saint-Nicolas) et un troisi\u00e8me \u00e0 Bertrange (Luxembourg).<\/p>\n<p>Wuppertal (Rh\u00e9nanie-du-Nord-Westphalie) accueillera le premier magasin allemand de l\u2019enseigne. \u00ab Notre objectif est d\u2019ouvrir au moins cinq magasins dans cette r\u00e9gion end\u00e9ans l\u2019ann\u00e9e. Apr\u00e8s quoi nous \u00e9valuerons notre pr\u00e9sence en Allemagne. Contrairement aux Pays-Bas par exemple, o\u00f9 le prix joue un r\u00f4le important, les Allemands accordent \u00e9galement une grande attention \u00e0 la qualit\u00e9 et \u00e0 la finition. Nous pensons donc qu\u2019ils appr\u00e9cieront JBC. \u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>6,5 millions d\u2019euros pour un nouvel entrep\u00f4t<\/h2>\n<p>Mais les projets de JBC ne s\u2019arr\u00eatent pas l\u00e0. Prochainement la cha\u00eene entamera les travaux de construction d\u2019un nouvel entrep\u00f4t sur le terrain industriel Centrum Zuid \u00e0 Houthalen-Helchteren. \u00ab Ce nouvel entrep\u00f4t doit rem\u00e9dier au manque de capacit\u00e9 auquel nous sommes confront\u00e9s aujourd\u2019hui et nous permet aussi d\u2019anticiper sur notre future croissance. \u00bb<\/p>\n<p>\u00ab C\u2019est \u00e9galement l\u2019occasion pour nous de moderniser notre syst\u00e8me automatique de stockage, de tri et de pr\u00e9paration de commandes \u00bb, explique le CEO. Le co\u00fbt total de ce projet est \u00e9valu\u00e9 \u00e0 6,5 millions d\u2019euros. \u00ab Une fois les travaux achev\u00e9s \u2013 probablement d\u2019ici fin 2014 \u2013 JBC occupera environ 50.000 m\u00b2 de ce terrain industriel \u00bb, poursuit-il.<\/p>\n<h2>\n<br \/>Master Marketeer<\/h2>\n<p>Et les raisons de faire la f\u00eate dans la famille Claes ne manquent : mardi Bart Claes rejoignait officiellement <a target=\"_blank\" href=\"http:\/\/www.stima.be\/fr\/agenda\/stima-masters-marketers-awards-2013\" rel=\"noopener\">le club tr\u00e8s s\u00e9lect des \u2018Master Marketeers\u2019<\/a>, un titre d\u00e9cern\u00e9 par la Fondation Marketing aux personnes \u00ab qui stimulent la branche du marketing et constituent un exemple pour des coll\u00e8gues plus jeunes. \u00bb<\/p>\n<p>Il y a huit ans Claes a failli \u00eatre \u00e9lu Marketer de l\u2019Ann\u00e9e. \u00ab A l\u2019\u00e9poque , c\u2019\u00e9tait un peu pr\u00e9matur\u00e9. Aujourd\u2019hui j\u2019ai davantage d\u2019exp\u00e9rience et depuis JBC\u00a0 a continu\u00e9 \u00e0 faire preuve de r\u00e9ussite \u00bb,\u00a0 confiait le laur\u00e9at dans le journal De Standaard.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des magasins de v\u00eatements pour enfants en gestion propre Bart Claes a annonc\u00e9 ses projets en Allemagne lors de l\u2019inauguration officielle lundi soir du tout nouveau si\u00e8ge principal de JBC \u00e0 Houthalen par le ministre-pr\u00e9sident flamand Kris Peeters. \u00ab Dans le segment des v\u00eatements pour enfants nous sommes leader du march\u00e9 en Belgique \u00bb, d\u00e9clarait [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JBC s\u2019implante en Allemagne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-simplante-en-allemagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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