{"id":4160,"date":"2013-10-16T09:07:04","date_gmt":"2013-10-16T09:07:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-rue-neuve-a-bruxelles-doit-se-transformer-en-veritable-quartier-commercant\/"},"modified":"2013-10-16T09:07:04","modified_gmt":"2013-10-16T09:07:04","slug":"la-rue-neuve-a-bruxelles-doit-se-transformer-en-veritable-quartier-commercant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-rue-neuve-a-bruxelles-doit-se-transformer-en-veritable-quartier-commercant\/","title":{"rendered":"La rue Neuve \u00e0 Bruxelles doit se transformer en \u00abv\u00e9ritable quartier commer\u00e7ant\u00bb"},"content":{"rendered":"

Master plan<\/h2>\n

La rue Neuve \u00e0 Bruxelles doit \u00eatre plus qu\u2019une seule rue commer\u00e7ante, qui apr\u00e8s les heures d\u2019ouverture est compl\u00e8tement d\u00e9sert\u00e9e, d\u00e9clarait les \u00e9chevins bruxellois Marion Lemesre et Geoffroy Coomans (MR) lors d\u2019une conf\u00e9rence de presse o\u00f9 ils ont annonc\u00e9 leur nouveau projet urbanistique.<\/p>\n

Alors que\u00a0 la rue Neuve \u00e0 elle seule voit passer en moyenne 43.000 pi\u00e9tons par jour<\/a>, la ville souhaite \u00e9galement rendre les rues lat\u00e9rales plus attrayantes. \u00ab Les magasins aux alentours doivent \u00eatre compl\u00e9mentaires et d\u2019un autre type, de fa\u00e7on \u00e0 ce qu\u2019il y ait du mouvement \u00e0 toute heure de la journ\u00e9e. Les gens doivent avoir envie de se rendre dans le nouveau quartier commer\u00e7ant m\u00eame apr\u00e8s les heures d\u2019ouverture des magasins \u00bb, explique l\u2019\u00e9chevine bruxelloise des Affaires \u00e9conomiques Marion Lemesre.<\/p>\n

Le dernier r\u00e9am\u00e9nagement de la rue Neuve date de la fin des ann\u00e9es 1990. La pr\u00e9c\u00e9dente majorit\u00e9 de Bruxelles-Capitale avait \u00e9galement un projet (notamment le recouvrement complet de l\u2019art\u00e8re commer\u00e7ante), mais avec l\u2019arriv\u00e9e prochaine des m\u00e9ga centres commerciaux Uplace Machelen, Just Under the Sky et Neo, la ville passe \u00e0 la vitesse sup\u00e9rieure.<\/p>\n

\n
Maastricht et Anvers comme exemple<\/h2>\n

Le master plan a \u00e9t\u00e9 confi\u00e9 \u00e0 BUUR (bureau pour urbanisme) et LATZ+Partner (architectes paysagistes), qui s\u2019inspireront du centre-ville de Maastricht et du Meir \u00e0 Anvers. \u00ab La ville d\u2019Anvers a bien r\u00e9agi face \u00e0 l\u2019arriv\u00e9e du Wijnegem Shopping Center \u00bb, estime Jens Aerts de BUUR. \u00ab On y trouve non seulement des magasins, mais \u00e9galement d\u2019autres fonctions qu\u2019on ne trouve pas toujours dans un centre commercial. \u00bb<\/p>\n

La rue Neuve ne doit surtout pas essayer copier les centres commerciaux, mais doit au contraire souligner l\u2019aspect particulier du \u2018shopping urbain\u2019. C\u2019est pourquoi le master plan entend transformer cette zone en un quartier commer\u00e7ant vari\u00e9, avec des commerces compl\u00e9mentaires dans les rues lat\u00e9rales. En pr\u00e9voyant des logements au-dessus des magasins, la quartier devrait revivre m\u00eame apr\u00e8s les heures d\u2019ouverture.<\/p>\n

\n
Un budget de 3,5 millions d\u2019euros<\/h2>\n

La rue Neuve en soi ne subira pas de grands changements, si ce n\u2019est le rev\u00eatement de sol et l\u2019\u00e9clairage. \u00ab La rue Neuve est trop \u00e9troite et ne permet donc pas de grandes transformations. Mais la rue aux Choux par exemple pourrait tr\u00e8s bien \u00eatre am\u00e9nag\u00e9e en lieu de rencontre et de repos avec des bancs, des arbres et une fontaine, avec en prime une vue magnifique sur l\u2019\u00e9glise Notre-Dame du Finist\u00e8re. Ainsi la quartier pourrait rev\u00eatir une fonction autre que celle du shopping \u00bb, expliquent les \u00e9chevins.<\/p>\n

Une verdurisation du quartier est \u00e9galement envisag\u00e9e, avec des arbres dans les rues lat\u00e9rales et des d\u00e9corations v\u00e9g\u00e9tales sur certaines fa\u00e7ades. Geoffroy Coomans, \u00e9chevin de l\u2019Urbanisme : \u00ab Il y a de tr\u00e8s belles fa\u00e7ades dans la rue Neuve, mais pour les fa\u00e7ades que le sont moins (comme celle de l\u2019Inno par exemple) nous voulons en concertation avec les propri\u00e9taires les revoir et si possible les rendre plus verdoyantes \u00bb.<\/p>\n

Selon les estimations des \u00e9chevins bruxellois, le r\u00e9am\u00e9nagement de la rue Neuve n\u00e9cessiterait 3,5 millions d\u2019euros. Le master plan est pr\u00e9vu fin f\u00e9vrier 2014 et les travaux devrait d\u00e9buter au cours de l\u2019ann\u00e9e 2015.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Master plan La rue Neuve \u00e0 Bruxelles doit \u00eatre plus qu\u2019une seule rue commer\u00e7ante, qui apr\u00e8s les heures d\u2019ouverture est compl\u00e8tement d\u00e9sert\u00e9e, d\u00e9clarait les \u00e9chevins bruxellois Marion Lemesre et Geoffroy Coomans (MR) lors d\u2019une conf\u00e9rence de presse o\u00f9 ils ont annonc\u00e9 leur nouveau projet urbanistique. Alors que\u00a0 la rue Neuve \u00e0 elle seule voit passer […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLa rue Neuve \u00e0 Bruxelles doit se transformer en \u00abv\u00e9ritable quartier commer\u00e7ant\u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-rue-neuve-a-bruxelles-doit-se-transformer-en-veritable-quartier-commercant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La rue Neuve \u00e0 Bruxelles doit se transformer en \u00abv\u00e9ritable quartier commer\u00e7ant\u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Master plan La rue Neuve \u00e0 Bruxelles doit \u00eatre plus qu\u2019une seule rue commer\u00e7ante, qui apr\u00e8s les heures d\u2019ouverture est compl\u00e8tement d\u00e9sert\u00e9e, d\u00e9clarait les \u00e9chevins bruxellois Marion Lemesre et Geoffroy Coomans (MR) lors d\u2019une conf\u00e9rence de presse o\u00f9 ils ont annonc\u00e9 leur nouveau projet urbanistique. 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