{"id":41627,"date":"2020-06-22T15:05:08","date_gmt":"2020-06-22T15:05:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/north-face-boycotte-facebook\/"},"modified":"2020-06-22T15:05:08","modified_gmt":"2020-06-22T15:05:08","slug":"north-face-boycotte-facebook","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/north-face-boycotte-facebook\/","title":{"rendered":"The North Face boycotte Facebook"},"content":{"rendered":"<p><span style=\"background-color:white\">La marque d\u2019outdoor\u00a0<strong>The North Face<\/strong>\u00a0a d\u00e9cid\u00e9 d&rsquo;arr\u00eater la diffusion de ses publicit\u00e9s sur <strong>Facebook<\/strong>, maintenant que les organisations de d\u00e9fense des droits civils aux \u00c9tats-Unis appellent au boycott de cette entreprise (et de ses filiales comme <strong>Instagram<\/strong>).<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">#StopHateforProfit<\/span><\/h2>\n<p><span style=\"background-color:white\">Facebook s\u2019enrichit gr\u00e2ce \u00e0 la haine et au racisme, c\u2019est en tout cas le message de plus en plus populaire de diverses organisations de d\u00e9fense des droits civils aux \u00c9tats-Unis. Apr\u00e8s la mort de George Floyd, le mouvement antiraciste se retourne d\u00e9sormais aussi contre la soci\u00e9t\u00e9 de Mark Zuckerberg, parce que la plateforme ne ferait pas assez pour lutter contre la diffusion de messages haineux et racistes. Il appelle \u00e0 stopper la diffusion de publicit\u00e9s sur Facebook et les applications li\u00e9es \u00e0 l\u2019entreprise comme Instagram.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon Business Insider, The North Face est la premi\u00e8re grande entreprise \u00e0 r\u00e9pondre \u00e0 cet appel. Dans un tweet publi\u00e9 vendredi, l\u2019entreprise de v\u00eatements a annonc\u00e9 qu\u2019elle cesserait de payer pour les publicit\u00e9s aux \u00c9tats-Unis jusqu\u2019\u00e0 ce que le r\u00e9seau social ait adopt\u00e9 une politique de contenu plus stricte. \u00ab\u2009Nous savons que la rh\u00e9torique raciste destructrice ainsi que la d\u00e9sinformation\u00a0<a href=\"https:\/\/www.businessinsider.com\/the-north-face-boycotts-facebook-amid-pressure-from-several-organizations-2020-6\" target=\"_blank\" rel=\"noopener\">ont rendu le monde in\u00e9gal et dangereux depuis trop longtemps d\u00e9j\u00e0<\/a>, et nous soutenons la NAACP et les autres organisations qui travaillent sur #StopHateforProfi\u2009\u00bb, explique Steve Lesnard, le dirigeant de la marque.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Facebook pr\u00e9tend \u00eatre en conversation avec des sp\u00e9cialistes en marketing et des organisations de d\u00e9fense des droits civils. \u00ab\u2009Nous respectons totalement la d\u00e9cision de chaque marque et restons concentr\u00e9s sur la t\u00e2che importante qui consiste \u00e0 supprimer les messages haineux et \u00e0 fournir des informations critiques\u2009\u00bb, a r\u00e9pondu la plateforme. Au cours du trimestre pr\u00e9c\u00e9dent, Facebook a gagn\u00e9 17,4 milliards de dollars en publicit\u00e9, ce qui repr\u00e9sente 98\u00a0% de l\u2019ensemble de ses revenus.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque d\u2019outdoor\u00a0The North Face\u00a0a d\u00e9cid\u00e9 d&rsquo;arr\u00eater la diffusion de ses publicit\u00e9s sur Facebook, maintenant que les organisations de d\u00e9fense des droits civils aux \u00c9tats-Unis appellent au boycott de cette entreprise (et de ses filiales comme Instagram). \u00a0 #StopHateforProfit Facebook s\u2019enrichit gr\u00e2ce \u00e0 la haine et au racisme, c\u2019est en tout cas le message de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The North Face boycotte Facebook - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"The North Face\u00a0a d\u00e9cid\u00e9 d&#039;arr\u00eater la diffusion de publicit\u00e9s sur Facebook, maintenant que les organisations de droits civils appellent au boycott.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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