{"id":41656,"date":"2020-06-23T12:22:32","date_gmt":"2020-06-23T12:22:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-elargit-son-site-web-avec-une-marketplace-2\/"},"modified":"2020-06-23T12:22:32","modified_gmt":"2020-06-23T12:22:32","slug":"carrefour-elargit-son-site-web-avec-une-marketplace-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-elargit-son-site-web-avec-une-marketplace-2\/","title":{"rendered":"Carrefour \u00e9largit son site web avec une marketplace"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Carrefour<\/strong>\u00a0continue d\u2019innover et d\u2019investir dans l\u2019e-commerce : le distributeur fran\u00e7ais vient d\u2019ouvrir une marketplace o\u00f9 sont \u00e9galement vendus des produits alimentaires de tiers. L\u2019entreprise veut ainsi compl\u00e9ter son propre assortiment par des produits tendance.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Compl\u00e9mentarit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Carrefour mise plus que jamais sur l\u2019e-commerce. Jusqu\u2019\u00e0 pr\u00e9sent, le distributeur a surtout d\u00e9velopp\u00e9 ses ventes en ligne en \u00e9largissant les possibilit\u00e9s de livraison ou d\u2019enl\u00e8vement de courses. La semaine derni\u00e8re, la cha\u00eene de supermarch\u00e9s a \u00e9galement lanc\u00e9 un service de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-et-google-lancent-les-%C2%AB%E2%80%89courses-%C3%A0-la-voix%E2%80%89%C2%BB-en-france\" target=\"_blank\" rel=\"noopener\">courses \u00e0 la voix<\/a> avec l\u2019int\u00e9gration de sa boutique en ligne et de l\u2019assistant Google. Mais ces innovations et initiatives ne concernaient que les produits vendus par le groupe.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cette fois, Carrefour va plus loin et lance une v\u00e9ritable marketplace ouverte aux vendeurs ext\u00e9rieurs. La cha\u00eene fera appel au sp\u00e9cialiste fran\u00e7ais Mirakl. Cette \u00ab\u2009place du march\u00e9\u2009\u00bb\u00a0<a href=\"https:\/\/www.lefigaro.fr\/societes\/carrefour-lance-a-son-tour-une-place-de-marche-ouverte-aux-marchands-20200622\" target=\"_blank\" rel=\"noopener\">comptera 100\u2009000 r\u00e9f\u00e9rences d\u2019une centaine de vendeurs<\/a> d\u2019ici la fin de l\u2019ann\u00e9e, \u00e9crit Le Figaro. Le retailer privil\u00e9giera les produits compl\u00e9mentaires de son offre classique, qui correspondent \u00e0 des tendances de consommation montantes, comme les produits locaux, bio ou sans gluten, ou encore l\u2019\u00e9picerie fine.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour\u00a0continue d\u2019innover et d\u2019investir dans l\u2019e-commerce : le distributeur fran\u00e7ais vient d\u2019ouvrir une marketplace o\u00f9 sont \u00e9galement vendus des produits alimentaires de tiers. L\u2019entreprise veut ainsi compl\u00e9ter son propre assortiment par des produits tendance. \u00a0 Compl\u00e9mentarit\u00e9 Carrefour mise plus que jamais sur l\u2019e-commerce. Jusqu\u2019\u00e0 pr\u00e9sent, le distributeur a surtout d\u00e9velopp\u00e9 ses ventes en ligne en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour \u00e9largit son site web avec une marketplace - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour\u00a0vient d\u2019ouvrir une marketplace o\u00f9 sont \u00e9galement vendus des produits alimentaires de tiers. 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