{"id":41675,"date":"2020-06-23T14:59:29","date_gmt":"2020-06-23T14:59:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-et-casino-etendent-leur-collaboration-2\/"},"modified":"2020-06-23T14:59:29","modified_gmt":"2020-06-23T14:59:29","slug":"hema-et-casino-etendent-leur-collaboration-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-et-casino-etendent-leur-collaboration-2\/","title":{"rendered":"Hema et Casino \u00e9tendent leur collaboration"},"content":{"rendered":"<p><span style=\"background-color:white\">Le groupe n\u00e9erlandais\u00a0<strong>Hema<\/strong>\u00a0et le groupe fran\u00e7ais\u00a0<strong>Casino<\/strong>\u00a0ont annonc\u00e9 une intensification de leur collaboration. Une s\u00e9lection d\u2019articles de l\u2019assortiment non-food de Hema sera disponible dans une quarantaine de filiales Casino d\u00e8s cette ann\u00e9e.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00c9largir les d\u00e9bouch\u00e9s<\/span><\/h2>\n<p><span style=\"background-color:white\">Les articles non-food de Hema seront propos\u00e9s dans 18 supermarch\u00e9s et 22 hypermarch\u00e9s du retailer fran\u00e7ais. Cette initiative s\u2019inscrit dans la strat\u00e9gie d\u2019Hema de devenir une marque mondiale.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009De nombreux clients qui font notre connaissance en rencontrant nos articles dans un supermarch\u00e9 viennent ensuite dans nos magasins et sur notre site\u2009\u00bb, explique Tjeerd Jegen, CEO de Hema. Ce ph\u00e9nom\u00e8ne va encore prendre de l\u2019ampleur quand Hema aura ses shop-in-shops dans des supermarch\u00e9s et hypermarch\u00e9s Casino. La collaboration avec les supermarch\u00e9s Casino est une nouvelle \u00e9tape dans notre strat\u00e9gie multichannel qui nous permettra d\u2019abandonner notre statut de simple d\u00e9taillant traditionnel pour celui de marque internationale.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Hema avait d\u00e9j\u00e0 mis en place une\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/hema-s%E2%80%99associe-%C3%A0-franprix\" target=\"_blank\" rel=\"noopener\">collaboration avec <strong>Franprix<\/strong><\/a>, filiale de Casino, en septembre dernier. Une partie de la gamme Hema est d\u00e9j\u00e0 pr\u00e9sente dans 66 filiales de la cha\u00eene fran\u00e7aise \u00e0 Paris et en r\u00e9gion parisienne. Gr\u00e2ce au nouveau partenariat avec Casino, Hema s\u2019assure d\u2019une disponibilit\u00e9 encore plus large de son catalogue en France, m\u00eame dans des r\u00e9gions o\u00f9 le distributeur ne dispose pas d\u2019implantations propres.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe n\u00e9erlandais\u00a0Hema\u00a0et le groupe fran\u00e7ais\u00a0Casino\u00a0ont annonc\u00e9 une intensification de leur collaboration. Une s\u00e9lection d\u2019articles de l\u2019assortiment non-food de Hema sera disponible dans une quarantaine de filiales Casino d\u00e8s cette ann\u00e9e. \u00a0 \u00c9largir les d\u00e9bouch\u00e9s Les articles non-food de Hema seront propos\u00e9s dans 18 supermarch\u00e9s et 22 hypermarch\u00e9s du retailer fran\u00e7ais. Cette initiative s\u2019inscrit dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema et Casino \u00e9tendent leur collaboration - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema\u00a0et le groupe fran\u00e7ais\u00a0Casino\u00a0ont annonc\u00e9 une intensification de leur collaboration. 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