{"id":41765,"date":"2020-06-26T14:33:57","date_gmt":"2020-06-26T14:33:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-crise-du-coronavirus-pousse-egalement-hm-dans-le-rouge\/"},"modified":"2020-06-26T14:33:57","modified_gmt":"2020-06-26T14:33:57","slug":"la-crise-du-coronavirus-pousse-egalement-hm-dans-le-rouge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-crise-du-coronavirus-pousse-egalement-hm-dans-le-rouge\/","title":{"rendered":"La crise du coronavirus pousse H&amp;M dans le rouge"},"content":{"rendered":"<p><span style=\"background-color:white\">Pour la premi\u00e8re fois depuis plusieurs d\u00e9cennies, <strong>H&amp;M<\/strong>\u00a0a enregistr\u00e9 une perte nette au cours du dernier trimestre\u00a0: les ventes ont diminu\u00e9 de moiti\u00e9 en raison du confinement et les r\u00e9ductions de prix p\u00e8sent sur les marges.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Une reprise progressive<\/span><\/h2>\n<p><span style=\"background-color:white\">Apr\u00e8s Nike, la pand\u00e9mie de coronavirus a \u00e9galement mis H&amp;M dans le rouge\u00a0: le g\u00e9ant du pr\u00eat-\u00e0-porter a termin\u00e9 le dernier deuxi\u00e8me trimestre avec une perte avant imp\u00f4ts de 6,5 milliards de couronnes su\u00e9doises (620 millions d\u2019euros), contre un b\u00e9n\u00e9fice de 5,9 milliards de couronnes l\u2019ann\u00e9e derni\u00e8re. Les analystes estimaient une perte moyenne de 6,4 milliards de couronnes, comme le craignait d\u00e9j\u00e0 le groupe de mode. Il s\u2019agit toutefois de\u00a0<a href=\"https:\/\/www.reuters.com\/article\/us-h-m-results\/hm-swings-to-deep-loss-in-second-quarter-as-pandemic-weighs-idUSKBN23X0RK\" target=\"_blank\" rel=\"noopener\">la premi\u00e8re perte depuis plusieurs d\u00e9cennies<\/a>\u00a0pour la soci\u00e9t\u00e9 de mode su\u00e9doise.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le chiffre d\u2019affaires a diminu\u00e9 de moiti\u00e9 au cours du dernier trimestre en raison du confinement et la reprise se fait d\u00e9sormais progressivement\u00a0: en juin, le groupe a vendu un quart de moins, en monnaie locale, par rapport \u00e0 la m\u00eame p\u00e9riode l\u2019ann\u00e9e derni\u00e8re. Par cons\u00e9quent, le stock de printemps est encore loin d\u2019\u00eatre \u00e9coul\u00e9, ce qui a contraint le groupe \u00e0 appliquer de nouvelles baisses de prix. La pression sur les marges a donc augment\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Grosses r\u00e9ductions<\/span><\/h2>\n<p><span style=\"background-color:white\">La PDG, Helena Helmersson, constate cependant les m\u00eames ph\u00e9nom\u00e8nes dans l\u2019ensemble du secteur et craint des r\u00e9ductions de prix encore plus importantes au cours de ce troisi\u00e8me trimestre. \u00ab\u2009Notre rythme de reprise varie beaucoup d\u2019un march\u00e9 \u00e0 l\u2019autre, en partie parce que les restrictions locales sont diff\u00e9rentes, mais jusqu\u2019\u00e0 pr\u00e9sent, il a \u00e9t\u00e9 meilleur que pr\u00e9vu\u2009\u00bb, d\u00e9clare Helmersson, selon Reuters. Actuellement, 7\u00a0% des 5000 magasins du groupe sont encore ferm\u00e9s.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">H&amp;M acc\u00e9l\u00e9rera la fermeture des magasins peu performants et ouvrira \u00e9galement moins de nouveaux magasins cette ann\u00e9e que ce qui \u00e9tait initialement pr\u00e9vu, bien que la soci\u00e9t\u00e9 de pr\u00eat-\u00e0-porter n\u2019ait pas encore communiqu\u00e9 de chiffres concerts \u00e0 cet \u00e9gard. N\u00e9anmoins, les analystes ont rapport\u00e9 \u00e0 Reuters \u00eatre relativement satisfaits de la mani\u00e8re dont l\u2019entreprise a surmont\u00e9 la crise.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois depuis plusieurs d\u00e9cennies, H&amp;M\u00a0a enregistr\u00e9 une perte nette au cours du dernier trimestre\u00a0: les ventes ont diminu\u00e9 de moiti\u00e9 en raison du confinement et les r\u00e9ductions de prix p\u00e8sent sur les marges. \u00a0 Une reprise progressive Apr\u00e8s Nike, la pand\u00e9mie de coronavirus a \u00e9galement mis H&amp;M dans le rouge\u00a0: le g\u00e9ant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La crise du coronavirus pousse H&amp;M dans le rouge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois depuis plusieurs d\u00e9cennies, H&amp;M\u00a0a enregistr\u00e9 une perte nette au cours du dernier trimestre en raison du confinement.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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