{"id":41780,"date":"2020-06-29T09:12:59","date_gmt":"2020-06-29T09:12:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/starbucks-unilever-et-coca-cola-boycottent-egalement-facebook\/"},"modified":"2020-06-29T09:12:59","modified_gmt":"2020-06-29T09:12:59","slug":"starbucks-unilever-et-coca-cola-boycottent-egalement-facebook","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/starbucks-unilever-et-coca-cola-boycottent-egalement-facebook\/","title":{"rendered":"Starbucks, Unilever et Coca-Cola boycottent \u00e9galement Facebook"},"content":{"rendered":"<p><span style=\"background-color:white\">Le mouvement \u00ab\u2009Stop Hate for Profit\u2009\u00bb a le vent en poupe\u00a0: apr\u00e8s The North Face, de c\u00e9l\u00e8bres enseignes telles que\u00a0<strong>Starbucks<\/strong>,\u00a0<strong>Unilever<\/strong>\u00a0et\u00a0<strong>Coca-Cola<\/strong>\u00a0arr\u00eatent \u00e9galement de faire de la publicit\u00e9 sur\u00a0<strong>Facebook<\/strong>. Parall\u00e8lement, le r\u00e9seau social dit prendre des mesures contre les messages haineux.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">100 marques participent<\/span><\/h2>\n<p><span style=\"background-color:white\">En r\u00e9ponse aux protestations contre le racisme, les organisations am\u00e9ricaines de d\u00e9fense des droits civiques appellent depuis plusieurs semaines au boycott de Facebook et de sa plateforme s\u0153ur Instagram. Sous le slogan \u00ab\u2009Stop Hate for Profit\u2009\u00bb, ils d\u00e9noncent le fait que le r\u00e9seau social gagne de l\u2019argent en diffusant des messages haineux. Facebook semble donc devoir adopter une position plus dure contre les contenus racistes sur la plateforme, surtout \u00e0 l\u2019approche d\u2019importantes \u00e9lections pr\u00e9sidentielles aux \u00c9tats-Unis.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La soci\u00e9t\u00e9 de v\u00eatements et accessoires d\u2019ext\u00e9rieur, The North Face, a \u00e9t\u00e9 l\u2019une des premi\u00e8res grandes marques \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/north-face-boycotte-facebook\" target=\"_blank\" rel=\"noopener\">r\u00e9pondre \u00e0 l\u2019appel<\/a>, rapidement suivie par son concurrent Patagonia et la marque de glace Ben &amp; Jerry\u2019s. Quelques jours plus tard, la soci\u00e9t\u00e9 m\u00e8re de Ben &amp; Jerry, Unilever, a m\u00eame radicalement vir\u00e9 de bord et, sous la pression croissante, Starbucks et Coca-Cola commencent \u00e9galement \u00e0 s\u2019exprimer. Au total, pr\u00e8s d\u2019une centaine d\u2019entreprises participent d\u00e9sormais au boycott.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Unilever ne publiera plus de contenu publicitaire payant sur Facebook, Instagram et Twitter jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e, tandis que Coca-Cola\u00a0<a href=\"https:\/\/www.morningbrew.com\/daily\/stories\/2020\/06\/26\/facebook-boycott-grows-zuck-announces-new-policy-changes.htm\" target=\"_blank\" rel=\"noopener\">suspend ses publicit\u00e9s payantes pendant trente jours seulement<\/a>, mais sur toutes les plateformes de r\u00e9seaux sociaux. Starbucks d\u00e9clare \u00eatre en discussion avec les r\u00e9seaux sociaux et les organisations de d\u00e9fense des droits civiques pour voir comment il peut contribuer. En attendant, la cha\u00eene du caf\u00e9 ne postera plus non plus de publicit\u00e9s payantes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Perte de 56 milliards de dollars<\/span><\/h2>\n<p><span style=\"background-color:white\">Le fondateur de Facebook, Mark Zuckerberg, a entre-temps annonc\u00e9 un changement de politique. Les publicit\u00e9s qualifiants certains groupes de personnes comme des menaces physiques ou sanitaires sont interdites, tandis que Facebook\u00a0<a href=\"https:\/\/www.cnbc.com\/2020\/06\/26\/zuckerberg-facebook-will-prohibit-hate-speech-in-its-ads.html\" target=\"_blank\" rel=\"noopener\">prot\u00e8gera d\u2019avantages les migrants<\/a>\u00a0contre les messages sugg\u00e9rant qu\u2019ils sont inf\u00e9rieurs.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Certains contenus que la plateforme estime dignes d\u2019int\u00e9r\u00eat, bien qu\u2019allant \u00e0 l\u2019encontre des r\u00e8gles, seront laiss\u00e9s en ligne, mais les utilisateurs seront avertis que les publications en question enfreignent la politique. Zuckerberg pense en particulier aux d\u00e9clarations de politiciens importants. Il veut ainsi \u00e9viter que le r\u00e9seau social perde son r\u00f4le de plateforme d\u2019information\u00a0: ce qui est publi\u00e9 dans les journaux doit \u00e9galement (et en premier lieu de pr\u00e9f\u00e9rence) appara\u00eetre sur Facebook.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Sur le march\u00e9 boursier, l\u2019action a perdu plus de 8\u00a0% de sa valeur apr\u00e8s les appels au boycott, ce qui repr\u00e9sente une perte (temporaire) de 56 milliards de dollars pour Facebook. Mark Zuckerberg perdrait ainsi sa place dans\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-06-27\/mark-zuckerberg-loses-7-billion-as-companies-drop-facebook-ads\" target=\"_blank\" rel=\"noopener\">le top trois des plus grosses fortunes mondiales<\/a>, rapporte Bloomberg. N\u00e9anmoins, avec huit millions d\u2019annonceurs et plus de soixante milliards d\u2019euros de recettes publicitaires, le mod\u00e8le de revenus de la plateforme n\u2019est pas encore \u00e0 sec. En outre, les cent plus grands annonceurs ne repr\u00e9sentent\u00a0<a href=\"https:\/\/businessam.be\/de-facebookboycot-veel-drukte-om-niets\/\" target=\"_blank\" rel=\"noopener\">que 6\u00a0% du chiffre d\u2019affaires<\/a>\u00a0: le gros du chiffre d\u2019affaires provient des petites entreprises locales qui ne peuvent pas faire de d\u00e9clarations audacieuses, mais qui d\u00e9pendent du r\u00e9seau social pour leur marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mouvement \u00ab\u2009Stop Hate for Profit\u2009\u00bb a le vent en poupe\u00a0: apr\u00e8s The North Face, de c\u00e9l\u00e8bres enseignes telles que\u00a0Starbucks,\u00a0Unilever\u00a0et\u00a0Coca-Cola\u00a0arr\u00eatent \u00e9galement de faire de la publicit\u00e9 sur\u00a0Facebook. Parall\u00e8lement, le r\u00e9seau social dit prendre des mesures contre les messages haineux. \u00a0 100 marques participent En r\u00e9ponse aux protestations contre le racisme, les organisations am\u00e9ricaines de d\u00e9fense [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks, Unilever et Coca-Cola boycottent \u00e9galement Facebook - RetailDetail BE<\/title>\n<meta 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