{"id":41782,"date":"2020-06-29T10:31:57","date_gmt":"2020-06-29T10:31:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/microsoft-renonce-a-ses-magasins-physiques-2\/"},"modified":"2020-06-29T10:31:57","modified_gmt":"2020-06-29T10:31:57","slug":"microsoft-renonce-a-ses-magasins-physiques-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/microsoft-renonce-a-ses-magasins-physiques-2\/","title":{"rendered":"Microsoft renonce \u00e0 ses magasins physiques"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Microsoft<\/strong>\u00a0n\u2019a pas regrett\u00e9 ses magasins physiques pendant le confinement. Au contraire, l\u2019entreprise informatique va m\u00eame les fermer d\u00e9finitivement\u2009; les employ\u00e9s des boutiques seront transf\u00e9r\u00e9s au service client en ligne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Plus efficace \u00e0 distance<\/span><\/h2>\n<p><span style=\"background-color:white\">Microsoft prend un nouveau tournant dans le commerce de d\u00e9tail\u00a0: tous les magasins physiques Microsoft Stores vont fermer leurs portes. Avec les fermetures impos\u00e9es en raison de la pand\u00e9mie de coronavirus, la soci\u00e9t\u00e9 informatique a constat\u00e9 qu\u2019elle pouvait faire tout aussi bien, voire mieux, sans ses magasins\u00a0: l\u2019\u00e9quipe de vente dans les boutiques s\u2019est report\u00e9e sur le service client en ligne et les ventes num\u00e9riques ont augment\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dor\u00e9navant, les membres de l\u2019\u00e9quipe de vente au d\u00e9tail seront responsables des ventes, de la formation et de l\u2019assistance \u00e0 distance. Parmi les nouveaux services, Microsoft proposera notamment l\u2019assistance personnalis\u00e9e par vid\u00e9oconf\u00e9rence, les vid\u00e9os d\u2019instruction en ligne et les ateliers virtuels. \u00ab\u2009Nos ventes en ligne ont augment\u00e9 en r\u00e9ponse \u00e0 l\u2019\u00e9volution de notre gamme de produits\u00a0<a href=\"https:\/\/news.microsoft.com\/2020\/06\/26\/microsoft-store-announces-new-approach-to-retail\/\" target=\"_blank\" rel=\"noopener\">vers une offre largement num\u00e9rique<\/a>, et notre talentueuse \u00e9quipe a prouv\u00e9 que la satisfaction de nos clients va au-del\u00e0 de tout magasin physique\u2009\u00bb, a d\u00e9clar\u00e9 le vice-pr\u00e9sident, David Porter, dans un communiqu\u00e9 de presse.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Surtout aux \u00c9tats-Unis<\/span><\/h2>\n<p><span style=\"background-color:white\">Les Microsoft Experience Centers de Londres, New York, Redmond et Sydney resteront ouverts, mais sous une forme diff\u00e9rente\u00a0: la soci\u00e9t\u00e9 veut les r\u00e9am\u00e9nager en espaces destin\u00e9s \u00e0 tous les types de clients, mais n\u2019a pas encore annonc\u00e9 les modalit\u00e9s. Selon Tweakers, ce seront des espaces\u00a0<a href=\"https:\/\/tweakers.net\/nieuws\/168994\/microsoft-sluit-al-zijn-fysieke-winkels.html\" target=\"_blank\" rel=\"noopener\">de d\u00e9monstrations<\/a>, mais plus des espaces de vente.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La fermeture des magasins s\u2019accompagne d\u2019une imputation de quelque 450 millions de dollars (400 millions d\u2019euros), qui sera comptabilis\u00e9e ce trimestre (jusqu\u2019au 30 juin). Il faut cependant souligner que le r\u00e9seau de magasins n\u2019\u00e9tait pas tr\u00e8s \u00e9tendu\u00a0: la plupart des magasins \u00e9taient situ\u00e9s aux \u00c9tats-Unis, et quelques-uns au Canada.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft\u00a0n\u2019a pas regrett\u00e9 ses magasins physiques pendant le confinement. Au contraire, l\u2019entreprise informatique va m\u00eame les fermer d\u00e9finitivement\u2009; les employ\u00e9s des boutiques seront transf\u00e9r\u00e9s au service client en ligne. \u00a0 Plus efficace \u00e0 distance Microsoft prend un nouveau tournant dans le commerce de d\u00e9tail\u00a0: tous les magasins physiques Microsoft Stores vont fermer leurs portes. Avec [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41782","post","type-post","status-publish","format-standard","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft renonce \u00e0 ses magasins physiques - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Microsoft\u00a0va fermer d\u00e9finitivement\u2009ses magasins physiques Microsoft Store ; les employ\u00e9s des boutiques seront transf\u00e9r\u00e9s au service client en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/microsoft-renonce-a-ses-magasins-physiques-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft renonce \u00e0 ses magasins physiques - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Microsoft\u00a0va fermer d\u00e9finitivement\u2009ses magasins physiques Microsoft Store ; 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