{"id":41786,"date":"2020-06-29T11:35:45","date_gmt":"2020-06-29T11:35:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/orchestra-premaman-quitte-la-flandre\/"},"modified":"2020-06-29T11:35:45","modified_gmt":"2020-06-29T11:35:45","slug":"orchestra-premaman-quitte-la-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/orchestra-premaman-quitte-la-flandre\/","title":{"rendered":"Orchestra Pr\u00e9maman quitte la Flandre"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Orchestra Pr\u00e9maman<\/strong>\u00a0n\u2019est jamais parvenue \u00e0 percer en Flandre, reconna\u00eet son fondateur, Pierre Mestre. Seuls dix magasins \u00e0 Bruxelles et en Wallonie sont sauv\u00e9s de la faillite, tandis que la cha\u00eene quitte la Flandre.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">L\u2019\u00e9chec de la conqu\u00eate de la Flandre<\/span><\/h2>\n<p><span style=\"background-color:white\">La\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/oprichter-krijgt-orchestra-pr\u00e9maman-opnieuw-handen\" target=\"_blank\" rel=\"noopener\">reprise de la cha\u00eene en difficult\u00e9 par le fondateur Pierre Mestre<\/a>\u00a0n&rsquo;est pas une bonne nouvelle pour la branche belge : si le PDG aurait pr\u00e9c\u00e9demment d\u00e9clar\u00e9 vouloir sauver\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/orchestra-pr\u00e9maman-sluit-twaalf-winkels\" target=\"_blank\" rel=\"noopener\">les 19 magasins les plus rentables<\/a>\u00a0 de la cha\u00eene, de m\u00eame que 210 emplois sur 420, il revient d\u00e9sormais sur ses d\u00e9clarations. En raison de la crise du coronavirus, qui a co\u00fbt\u00e9 100 millions d&rsquo;euros \u00e0 la cha\u00eene de magasins pour b\u00e9b\u00e9s en l\u2019espace de deux mois, Mestre ne rach\u00e8te\u00a0<a href=\"https:\/\/www.lecho.be\/entreprises\/grande-distribution\/pierre-mestre-a-fait-offre-pour-10-magasins-orchestra-premaman-en-belgique\/10234988.html\" target=\"_blank\" rel=\"noopener\">finalement que dix succursales belges<\/a>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les magasins s\u00e9lectionn\u00e9s sont tous situ\u00e9s \u00e0 Bruxelles et en Wallonie, confirme Mestre \u00e0 L&rsquo;Echo. \u00ab On abandonne le nord de la Belgique parce qu&rsquo;on n&rsquo;a pas trouv\u00e9 les cl\u00e9s de ce march\u00e9\u00a0\u00bb, explique le fondateur au journal \u00e9conomique. Malgr\u00e9 l&rsquo;acquisition de la soci\u00e9t\u00e9 belge Pr\u00e9maman en 2012, le d\u00e9taillant fran\u00e7ais n\u2019est jamais parvenu \u00e0 conqu\u00e9rir le c\u0153ur des Flamands. \u00ab\u00a0Nous avons chang\u00e9 trois fois de patron pour la Belgique qui est un march\u00e9 difficile avec trois cultures: le sud du pays, le nord de la Belgique et une client\u00e8le internationale.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">D\u00e9tournement de fonds publics ?<\/span><\/h2>\n<p><span style=\"background-color:white\">N\u00e9anmoins, il n&rsquo;est pas encore garanti que Mestre puisse reprendre \u00ab\u00a0son\u00a0\u00bb Orchestra : \u00e0 Montpellier, les repr\u00e9sentants syndicaux ont protest\u00e9 contre les plans de reprise. Une partie des fonds collect\u00e9s par Mestre aupr\u00e8s des franchis\u00e9s pour l&rsquo;acquisition proviendrait d\u2019une aide de l\u2019\u00c9tat : l&rsquo;argent proviendrait de pr\u00eats gouvernementaux que les franchis\u00e9s ont re\u00e7us pour surmonter la crise du coronavirus. Bien que cela ne soit pas ill\u00e9gal, selon les syndicats cela soul\u00e8ve des questions sur l&rsquo;\u00e9ventuel d\u00e9tournement d\u2019une aide de l\u2019\u00c9tat.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">S\u2019exprimant \u00e0 L&rsquo;Officiel de la Franchise, Mestre assume pleinement\u00a0: \u00a0\u00ab\u00a0Aujourd\u2019hui, le capital de NewOrch est <a href=\"http:\/\/officieldelafranchise.fr\/actualites\/lactualite-vue-par-la-redaction\/exclusif-des-pge-de-franchises-orchestra-pour-financer-neworch-la-nouvelle-entite-de-pierre-mestre-25062020\" target=\"_blank\" rel=\"noopener\">d\u00e9tenu \u00e0 41 % par les 60 principaux franchis\u00e9s, d\u2019importants fournisseurs et des cadres dirigeants<\/a>. Si des franchis\u00e9s se sont servis de leur PGE pour entrer au capital de l\u2019entreprise, \u00e7a les regarde.\u00a0\u00bb Concr\u00e8tement, cela concernerait trois ou quatre franchis\u00e9s.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Toutefois, si la reprise d\u2019Orchestra Pr\u00e9maman devait \u00eatre invalid\u00e9e, cela constituerait \u00e9galement une s\u00e9rieuse menace pour les magasins de la cha\u00eene en Wallonie. En effet, une seule offre a \u00e9t\u00e9 faite pour les activit\u00e9s en Belgique, celle de Mestre. Malgr\u00e9 tout, le comit\u00e9 social s&rsquo;oppose \u00e0 cette reprise, estimant que Mestre est \u00e0 l&rsquo;origine des probl\u00e8mes de l\u2019enseigne.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orchestra Pr\u00e9maman\u00a0n\u2019est jamais parvenue \u00e0 percer en Flandre, reconna\u00eet son fondateur, Pierre Mestre. Seuls dix magasins \u00e0 Bruxelles et en Wallonie sont sauv\u00e9s de la faillite, tandis que la cha\u00eene quitte la Flandre. \u00a0 L\u2019\u00e9chec de la conqu\u00eate de la Flandre La\u00a0reprise de la cha\u00eene en difficult\u00e9 par le fondateur Pierre Mestre\u00a0n&rsquo;est pas une bonne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orchestra Pr\u00e9maman quitte la Flandre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Orchestra Pr\u00e9maman\u00a0n\u2019est jamais parvenue \u00e0 percer en Flandre, reconna\u00eet Pierre Mestre. 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