{"id":41793,"date":"2020-06-30T09:07:47","date_gmt":"2020-06-30T09:07:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-shopping-sur-rendez-vous-seduit-achats-garantis-2\/"},"modified":"2020-06-30T09:07:47","modified_gmt":"2020-06-30T09:07:47","slug":"le-shopping-sur-rendez-vous-seduit-achats-garantis-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-shopping-sur-rendez-vous-seduit-achats-garantis-2\/","title":{"rendered":"Le shopping sur rendez-vous s\u00e9duit : achats garantis"},"content":{"rendered":"<p><span style=\"background-color:white\">Le shopping sur rendez-vous est l\u2019une des mesures sanitaires les plus fr\u00e9quentes, notamment dans les magasins de pr\u00eat-\u00e0-porter. Et le succ\u00e8s est l\u00e0\u00a0: ceux qui prennent rendez-vous viennent pour acheter. La tendance va-t-elle survivre au coronavirus\u00a0?<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Dans le mille\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Le shopping sur rendez-vous, souvent en dehors des heures d\u2019ouverture normales, est en plein essor depuis la fin du confinement et la r\u00e9ouverture des magasins. Ceux qui viennent sur rendez-vous ont en effet le magasin \u2013 et le vendeur \u2013 pour eux, sans craindre d\u2019enfreindre les r\u00e8gles de distanciation sociale ou de faire la queue devant des cabines d\u2019essayage occup\u00e9es. R\u00e9sultat\u00a0: les clients se sentent plus en s\u00e9curit\u00e9&#8230; et ach\u00e8tent.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0C\u2019est\u00a0<a href=\"https:\/\/www.gva.be\/cnt\/dmf20200626_05002771\/steeds-meer-winkeliers-laten-klanten-shoppen-buiten-openingsuren-wie-op-afspraak-komt-die-koopt\" target=\"_blank\" rel=\"noopener\">un \u00e9norme succ\u00e8s<\/a>\u00bb, constate Isolde Delanghe (Mode Unie) : interrog\u00e9s par la Gazet van Antwerpen, les commer\u00e7ants qualifient l\u2019initiative de \u00ab\u00a0coup dans le mille\u00a0\u00bb, car les clients vont presque certainement faire des achats. De plus, les boutiques ind\u00e9pendantes y voient un moyen de se distinguer des grandes enseignes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Service et personnalisation<\/span><\/h2>\n<p><span style=\"background-color:white\">Mais le shopping sur rendez-vous survivra-t-il \u00e0 la crise de la couronne\u00a0? Les avis divergent encore\u00a0: selon Mode Unie, les commer\u00e7ants ne continueront pas \u00e0 faire des heures suppl\u00e9mentaires et pourraient revenir \u00e0 des horaires normaux. Maarten Vansteenkiste, psychologue \u00e0 l\u2019UGent, redoute de son c\u00f4t\u00e9 une disparition des achats impulsifs. Il craint \u00e9galement que le shopping sur rendez-vous soit moins \u00ab\u00a0fun\u00a0\u00bb.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mais la personnalisation et le service inh\u00e9rents au shopping sur rendez-vous correspondent parfaitement aux attentes des consommateurs, m\u00eame avant la crise sanitaire. De plus, il est parfaitement possible de proposer des rendez-vous pendant les heures d\u2019ouverture, par exemple en am\u00e9nageant un espace d\u00e9di\u00e9, et on constate que le syst\u00e8me favorise le cross-selling \u2013 et g\u00e9n\u00e8re donc bien des achats impulsifs suppl\u00e9mentaires.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le shopping sur rendez-vous est l\u2019une des mesures sanitaires les plus fr\u00e9quentes, notamment dans les magasins de pr\u00eat-\u00e0-porter. Et le succ\u00e8s est l\u00e0\u00a0: ceux qui prennent rendez-vous viennent pour acheter. La tendance va-t-elle survivre au coronavirus\u00a0? \u00a0 \u00ab\u00a0Dans le mille\u00a0\u00bb Le shopping sur rendez-vous, souvent en dehors des heures d\u2019ouverture normales, est en plein essor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41793","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le shopping sur rendez-vous s\u00e9duit : achats garantis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le shopping sur rendez-vous est l\u2019une des mesures sanitaires les plus fr\u00e9quentes. 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