{"id":41821,"date":"2020-06-30T16:27:15","date_gmt":"2020-06-30T16:27:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-group-rachete-le-fournisseur-de-donnees-daltix\/"},"modified":"2020-06-30T16:27:15","modified_gmt":"2020-06-30T16:27:15","slug":"colruyt-group-rachete-le-fournisseur-de-donnees-daltix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-group-rachete-le-fournisseur-de-donnees-daltix\/","title":{"rendered":"Colruyt Group rach\u00e8te le fournisseur de donn\u00e9es Daltix"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Colruyt Group<\/strong>\u00a0d\u00e9tient d\u00e9sormais une participation majoritaire chez le sp\u00e9cialiste belge des donn\u00e9es Daltix. Colruyt entend ainsi \u00e9largir ses connaissances sur les prix et le comportement des consommateurs \u00ab\u2009en temps r\u00e9el\u2009\u00bb, tandis que Daltix esp\u00e8re r\u00e9aliser ses ambitions de croissance internationale.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009La gestion des donn\u00e9es et des informations est essentielle\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Colruyt Group prend une participation de 65\u00a0% chez le sp\u00e9cialiste des donn\u00e9es Daltix, pour un montant non pr\u00e9cis\u00e9. \u00c0 terme, le groupe de supermarch\u00e9s peut m\u00eame augmenter sa participation \u00e0 100\u00a0%. Apr\u00e8s tout, Colruyt investit \u00e9norm\u00e9ment dans la cr\u00e9ation, le traitement et l\u2019interpr\u00e9tation des donn\u00e9es depuis un certain temps d\u00e9j\u00e0.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Colruyt y travaillait d\u00e9j\u00e0 avec son d\u00e9partement de donn\u00e9es interne, qui enregistre les prix en continu et \u00e9labore des brochures personnalis\u00e9es. Daltix est sp\u00e9cialis\u00e9 dans les donn\u00e9es en temps r\u00e9el concernant les prix, les promotions, les informations sur les produits et la gamme de produits. Les deux \u00e9quipes travailleront d\u00e9sormais en \u00e9troite collaboration et partageront leurs connaissances.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Pour offrir au client de la simplicit\u00e9 dans le commerce de d\u00e9tail, ce qui est et restera notre mission, l\u2019id\u00e9al est de partir d\u2019une bonne relation avec le client et d\u2019une connaissance approfondie de ses attentes. Renforcer la relation avec le client, voil\u00e0 l\u2019objectif. Et une bonne gestion des donn\u00e9es et des informations peut jouer un r\u00f4le essentiel\u2009\u00bb, explique Stefan Goethaert, directeur g\u00e9n\u00e9ral de Colruyt Group.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cet investissement permettra \u00e0 Daltix de r\u00e9aliser ses ambitions de croissance internationale et d\u2019approfondir son expertise en mati\u00e8re de donn\u00e9es dans le secteur de la vente au d\u00e9tail. Le PDG, Jonas Deprez, se montre donc satisfait\u00a0: \u00ab\u2009La coop\u00e9ration avec Colruyt Group repr\u00e9sente pour nous un enrichissement de notre connaissance du commerce de d\u00e9tail, dont nous pourrons \u00e9galement faire b\u00e9n\u00e9ficier nos autres clients externes de la vente au d\u00e9tail.\u2009\u00bb Parmi ces clients figurent \u00e9galement des collaborateurs de Colruyt, mais le fournisseur de donn\u00e9es assure avoir pris des mesures avant m\u00eame la transaction pour garantir la confidentialit\u00e9 des donn\u00e9es clients.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt Group\u00a0d\u00e9tient d\u00e9sormais une participation majoritaire chez le sp\u00e9cialiste belge des donn\u00e9es Daltix. Colruyt entend ainsi \u00e9largir ses connaissances sur les prix et le comportement des consommateurs \u00ab\u2009en temps r\u00e9el\u2009\u00bb, tandis que Daltix esp\u00e8re r\u00e9aliser ses ambitions de croissance internationale. \u00a0 \u00ab\u2009La gestion des donn\u00e9es et des informations est essentielle\u2009\u00bb Colruyt Group prend une participation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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