{"id":41873,"date":"2020-07-03T09:42:56","date_gmt":"2020-07-03T09:42:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-grande-enquete-sur-le-petit-dejeuner-4-cinq-types-de-petits-dejeuners-2\/"},"modified":"2020-07-03T09:42:56","modified_gmt":"2020-07-03T09:42:56","slug":"la-grande-enquete-sur-le-petit-dejeuner-4-cinq-types-de-petits-dejeuners-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-4-cinq-types-de-petits-dejeuners-2\/","title":{"rendered":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (4) : Cinq types de petits-d\u00e9jeuners"},"content":{"rendered":"

Dans le cadre de leur grande enqu\u00eate sur le petit-d\u00e9jeuner, iVox et Food in Mind ont soumis aux participants plusieurs affirmations concernant le petit-d\u00e9jeuner. Selon des facteurs comme l\u2019importance donn\u00e9e \u00e0 la sant\u00e9, l\u2019amour du petit-d\u00e9jeuner, la n\u00e9cessit\u00e9 d\u2019aller vite ou l\u2019habitude de prendre son petit-d\u00e9jeuner chez soi ou dehors, une analyse en clusters permet de d\u00e9finir cinq types de petits-d\u00e9jeuners.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Un lien \u00e9motionnel fort<\/h2>\n

Les petits-d\u00e9jeuners classiques<\/strong> se prennent plus souvent \u00e0 la maison, en profitent et prennent leur temps. L\u2019aspect sant\u00e9 n\u2019est pas une priorit\u00e9 pour ces consommateurs, mais ils ne sont certainement pas oppos\u00e9s \u00e0 une alimentation saine. Ils repr\u00e9sentent 58\u00a0% de la population. Il s\u2019agit plus souvent de femmes, de personnes \u00e2g\u00e9es et de n\u00e9erlandophones.
\n\u00a0<\/p>\n

Les amateurs de petits-d\u00e9jeuners sur le pouce <\/strong>(3\u00a0% des consommateurs) sont les plus grands fans de petits-d\u00e9jeuners\u2009; ils aiment le prendre dehors et privil\u00e9gient les aliments sains. Mais ils n\u2019ont pas beaucoup de temps \u00e0 y consacrer. Il s\u2019agit principalement de consommateurs jeunes, actifs et francophones.
\n\u00a0<\/p>\n

Ceux qui pr\u00e9f\u00e8rent les petits-d\u00e9jeuners out-of-home fonctionnels<\/strong> (12\u00a0%) avalent quelque chose en vitesse dehors parce qu\u2019ils n\u2019ont pas le temps de le faire \u00e0 la maison. Ils n\u2019accordent pas une grande importance au petit-d\u00e9jeuner, mais appr\u00e9cient l\u2019instant et aiment la vari\u00e9t\u00e9. La plupart d\u2019entre eux sont des personnes actives d\u2019\u00e2ge moyen.
\n\u00a0<\/p>\n

Les partisans des \u00ab\u2009petits-d\u00e9jeuners quand on a le temps\u2009\u00bb<\/strong> (14\u00a0%) sont ceux qui appr\u00e9cient le moins le petit-d\u00e9jeuner. Ils le prennent l\u00e0 o\u00f9 ils le peuvent, que ce soit \u00e0 la maison ou dehors, \u00e0 condition que ce soit rapide. Ils ne sont pas non plus particuli\u00e8rement friands des petits-d\u00e9jeuners sains. Ce sont plus souvent des hommes, jeunes, hautement qualifi\u00e9s et actifs.
\n\u00a0<\/p>\n

Ceux qui ne prennent pas de petit-d\u00e9jeuner<\/strong> (13\u00a0%) n\u2019en prennent jamais, que ce soit \u00e0 la maison ou dehors. Ils peuvent parfaitement fonctionner sans, bien qu\u2019ils boivent souvent une tasse de caf\u00e9.
\n\u00a0<\/p>\n

Notons enfin que les Belges entretiennent toujours un lien \u00e9motionnel fort avec le petit-d\u00e9jeuner. Y compris ceux qui en prennent moins ou n\u2019en prennent pas du tout. Le manque de temps oblige souvent les Belges \u00e0 prendre des petits-d\u00e9jeuners rapides ou \u00e0 s\u2019en passer, mais ils sont conscients qu\u2019il serait pr\u00e9f\u00e9rable de prendre un petit-d\u00e9jeuner et se fixent pour objectif de prendre plus souvent un petit-d\u00e9jeuner complet. Six consommateurs sur dix sont insatisfaits de leurs habitudes actuelles en mati\u00e8re de petit-d\u00e9jeuner.\u00a0
\n\u00a0<\/p>\n

Vous aimeriez en savoir plus sur les habitudes des Belges en mati\u00e8re de petit-d\u00e9jeuner\u2009? La grande enqu\u00eate sur le petit-d\u00e9jeuner men\u00e9e par Food in Mind et iVox offre une foule de chiffres et de statistiques. Elle r\u00e9v\u00e8le \u00e9galement de nombreuses autres tendances\u00a0: l\u2019importance croissante du brunch, la demande de produits biologiques et \u00e9quitables, les pr\u00e9occupations en mati\u00e8re d\u2019alimentation saine, l\u2019influence des enfants sur le petit-d\u00e9jeuner… Contactez Eddy Bovijn\u00a0: <\/em>eb@foodinmind.com<\/em><\/a>\/<\/em>www.foodinmind.com<\/em><\/a><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre de leur grande enqu\u00eate sur le petit-d\u00e9jeuner, iVox et Food in Mind ont soumis aux participants plusieurs affirmations concernant le petit-d\u00e9jeuner. Selon des facteurs comme l\u2019importance donn\u00e9e \u00e0 la sant\u00e9, l\u2019amour du petit-d\u00e9jeuner, la n\u00e9cessit\u00e9 d\u2019aller vite ou l\u2019habitude de prendre son petit-d\u00e9jeuner chez soi ou dehors, une analyse en clusters permet […]<\/p>\n","protected":false},"author":1,"featured_media":41870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLa grande enqu\u00eate sur le petit-d\u00e9jeuner (4) : Cinq types de petits-d\u00e9jeuners - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In het kader van de grote ontbijtstudie legden iVox en Food in Mind een groot aantal stellingen over het ontbijt voor aan de respondenten. 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