{"id":41877,"date":"2020-07-03T09:44:43","date_gmt":"2020-07-03T09:44:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/de-bijenkorf-mise-sur-wallonie-apres-une-excellente-annee-2019-2\/"},"modified":"2020-07-03T09:44:43","modified_gmt":"2020-07-03T09:44:43","slug":"de-bijenkorf-mise-sur-wallonie-apres-une-excellente-annee-2019-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-bijenkorf-mise-sur-wallonie-apres-une-excellente-annee-2019-2\/","title":{"rendered":"De Bijenkorf vise la Wallonie apr\u00e8s une excellente ann\u00e9e 2019"},"content":{"rendered":"<p><span style=\"background-color:white\">La ruche prend son envol : la cha\u00eene de grands magasins\u00a0haut de gamme <strong>De Bijenkorf<\/strong>\u00a0va \u00e9tendre ses activit\u00e9s en ligne \u00e0 la Wallonie, l\u2019Autriche et la France d\u00e8s cette ann\u00e9e. L\u2019ic\u00f4ne n\u00e9erlandaise a enregistr\u00e9 une croissance de plus de 10\u00a0% l\u2019an dernier. Les b\u00e9n\u00e9fices sont \u00e9galement en hausse.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Plus de visiteurs physiques<\/span><\/h2>\n<p><span style=\"background-color:white\">De Bijenkorf a vu son chiffre d\u2019affaires augmenter de 10,5\u00a0% en 2019\u00a0: si l\u2019on inclut concessions, le chiffre d\u2019affaires net des magasins\u00a0physiques a progress\u00e9 de 10\u00a0%, alors que les ventes en ligne ont gagn\u00e9 11\u00a0%. Cela prouve que\u00a0<a href=\"https:\/\/fd.nl\/ondernemen\/1349906\/warenhuis-de-bijenkorf-ziet-omzet-in-fysieke-winkels-en-online-groeien\" target=\"_blank\" rel=\"noopener\">les magasins physiques restent pertinents<\/a>, conclut le Financieele Dagblad.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le r\u00e9sultat op\u00e9rationnel a augment\u00e9 de 5,8\u00a0% pour atteindre 43,7 millions d\u2019euros. Les principales charges de l\u2019exercice \u00e9coul\u00e9 ont \u00e9t\u00e9 le d\u00e9m\u00e9nagement dans un nouveau centre de distribution et un nouveau si\u00e8ge social, mais aussi le licenciement de dizaines d\u2019employ\u00e9s au si\u00e8ge. De Bijenkorf a \u00e9galement consacr\u00e9 28,9 millions d\u2019euros \u00e0 la r\u00e9novation des magasins physiques et num\u00e9riques.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les sept filiales de la cha\u00eene de grands magasins ont accueilli 26 millions de visiteurs l\u2019an dernier, soit une augmentation de 3\u00a0%. Malgr\u00e9 le succ\u00e8s du groupe aupr\u00e8s des touristes \u00e9trangers, les N\u00e9erlandais constituent toujours la majorit\u00e9 des clients. Selon l\u2019entreprise, les clients hors Union europ\u00e9enne prennent \u00e0 leur compte 10\u00a0% du chiffre d\u2019affaires. En publiant ces chiffres, De Bijenkorf veut parer les critiques affirmant que la formule ne cible pas suffisamment les consommateurs du march\u00e9 int\u00e9rieur.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Expansion en ligne<\/span><\/h2>\n<p><span style=\"background-color:white\">N\u00e9anmoins, l\u2019expansion internationale reste importante pour la cha\u00eene de grands magasins, propri\u00e9t\u00e9 du groupe britannique\u00a0<strong>Selfridges<\/strong>\u00a0depuis 2011. De Bijenkorf a ouvert une boutique en ligne sur le march\u00e9 allemand l\u2019an dernier. La Wallonie, l\u2019Autriche et la France viendront s\u2019y ajouter cette ann\u00e9e. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Et ce webshop a encore gagn\u00e9 en importance pendant la crise sanitaire, explique le CEO Giovanni Colauto. Les grands magasins n\u00e9erlandais sont rest\u00e9s ferm\u00e9s six semaines, mais \u00e0 l\u2019\u00e9tranger \u2013 o\u00f9 tous les magasins non alimentaires ont ferm\u00e9 pendant deux mois \u2013, Bijenkorf a pu tirer profit de de sa position de \u00ab\u00a0pure player\u00a0\u00bb en ligne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Giovanni Colauto ne veut cependant se hasarder \u00e0 aucune pr\u00e9vision pour l\u2019exercice en cours. Mais quel est l\u2019avenir des grands magasins dans ces conditions\u00a0? Vous pouvez le d\u00e9couvrir dans\u00a0<a href=\"https:\/\/www.futureofshopping.be\/nl\/future-of-department-stores\/\" target=\"_blank\" rel=\"noopener\">The Future of Department Stores, le nouvel ouvrage \u00e9crit conjointement par l\u2019expert de la grande distribution Erik Van Heuven et notre propre expert en retail Stefan Van Rompaey<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ruche prend son envol : la cha\u00eene de grands magasins\u00a0haut de gamme De Bijenkorf\u00a0va \u00e9tendre ses activit\u00e9s en ligne \u00e0 la Wallonie, l\u2019Autriche et la France d\u00e8s cette ann\u00e9e. L\u2019ic\u00f4ne n\u00e9erlandaise a enregistr\u00e9 une croissance de plus de 10\u00a0% l\u2019an dernier. Les b\u00e9n\u00e9fices sont \u00e9galement en hausse. \u00a0 Plus de visiteurs physiques De Bijenkorf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De Bijenkorf vise la Wallonie apr\u00e8s une excellente ann\u00e9e 2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de grands magasins\u00a0haut de gamme De Bijenkorf\u00a0va \u00e9tendre ses activit\u00e9s 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