{"id":41905,"date":"2020-07-06T08:35:57","date_gmt":"2020-07-06T08:35:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/dautres-problemes-sont-encore-a-venir-declare-le-pdg-de5-mode-2\/"},"modified":"2020-07-06T08:35:57","modified_gmt":"2020-07-06T08:35:57","slug":"dautres-problemes-sont-encore-a-venir-declare-le-pdg-de5-mode-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/dautres-problemes-sont-encore-a-venir-declare-le-pdg-de5-mode-2\/","title":{"rendered":"\u00ab\u2009D\u2019autres probl\u00e8mes sont encore \u00e0 venir\u2009\u00bb d\u00e9clare le PDG d\u2019e5 Mode"},"content":{"rendered":"

Pour Fr\u00e9d\u00e9ric Helderweirt de\u00a0e5 Mode<\/strong>, la crise du coronavirus n\u2019est pas encore derri\u00e8re nous. La cha\u00eene de v\u00eatements prend un nouveau d\u00e9part et croit en son concept, mais pr\u00e9dit encore l\u2019arriv\u00e9e de nouveaux probl\u00e8mes pour le secteur de la mode dans les mois \u00e0 venir.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u00ab\u2009Le d\u00e9fi de beaucoup de d\u00e9taillants\u2009\u00bb<\/span><\/h2>\n

Fr\u00e9d\u00e9ric Helderweirt, propri\u00e9taire et PDG d\u2019e5 Mode depuis fin d\u00e9cembre, estime que l\u2019issue de la crise du coronavirus n\u2019est pas encore en vue. Au d\u00e9but du mois d\u2019avril, en plein confinement, la cha\u00eene de mode avait demand\u00e9 la\u00a0protection contre ses cr\u00e9anciers<\/a>\u00a0et peut aujourd\u2019hui relancer ses activit\u00e9s. La restructuration qui \u00e9tait d\u00e9j\u00e0 pr\u00e9vue a ainsi\u00a0\u00e9t\u00e9 acc\u00e9l\u00e9r\u00e9e<\/a>, d\u00e9clare Helderweirt \u00e0 HLN.<\/span><\/p>\n

e5 Mode a jusqu\u2019\u00e0 pr\u00e9sent perdu un quart de son chiffre d\u2019affaires annuel \u00e0 cause de la pand\u00e9mie. En mars et avril, le chiffre d\u2019affaires de la cha\u00eene de v\u00eatements a chut\u00e9 de 20 millions d\u2019euros, tandis que les ventes en ligne de la formule, qui cible les femmes de plus de 40 ans, restent limit\u00e9es\u00a0: la boutique en ligne a g\u00e9n\u00e9r\u00e9 un chiffre d\u2019affaires compris entre 10 et 15\u00a0% pendant le confinement.<\/span><\/p>\n

\u00ab\u2009Mon d\u00e9fi est celui de beaucoup de personnes dans le secteur et je ne peux pas imaginer que l\u2019issue soit positive pour tous. D\u2019autres probl\u00e8mes sont encore \u00e0 venir. La cha\u00eene d\u2019approvisionnement reste tr\u00e8s fragile \u00e0 cause du coronavirus. Le virus circule toujours et, dans de nombreux endroits, les usines et les magasins sont encore ferm\u00e9s\u2009\u00bb, explique Helderweirt, qui rencontre \u00e9galement des probl\u00e8mes avec les livraisons en provenance d\u2019Asie.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

La foi dans la formule subsiste<\/span><\/h2>\n

Entre temps, les magasins ont rouvert leurs portes et le plan de r\u00e9organisation a \u00e9t\u00e9 approuv\u00e9<\/a>. Cela a \u00e9t\u00e9 rendu possible par une r\u00e9duction des dettes de l\u2019entreprise, entre autres<\/a>\u00a0– selon HLN, les cr\u00e9anciers perdent les deux tiers des montants dus – et des n\u00e9gociations ont \u00e9t\u00e9 men\u00e9es avec les syndicats concernant un report du paiement du p\u00e9cule de vacances et des primes du personnel.\u00a0<\/span><\/p>\n

Comme annonc\u00e9 pr\u00e9c\u00e9demment, l\u2019ensemble des magasins wallons de la cha\u00eene ferment leurs portes<\/a>. Selon Helderweirt, le fait que l\u2019entreprise ne poss\u00e8de que douze magasins en Wallonie a engendr\u00e9 de nombreux co\u00fbts en termes de marketing et de logistique. En outre, e5 Mode a \u00e9galement constat\u00e9 que les consommateurs wallons \u00e9taient moins int\u00e9ress\u00e9s par le milieu de gamme, mais pr\u00e9f\u00e9raient les v\u00eatements \u00e0 prix r\u00e9duits ou de marque.<\/span><\/p>\n

En Flandre, une \u00ab\u2009poign\u00e9e\u2009\u00bb des 56 succursales est aujourd\u2019hui d\u00e9ficitaire. Le concept de \u00ab\u2009lieux accessibles avec un service personnalis\u00e9\u2009\u00bb fonctionne selon le PDG, surtout maintenant que les consommateurs recherchent la s\u00e9curit\u00e9 des magasins de p\u00e9riph\u00e9rie en ces temps de pand\u00e9mie. \u00ab\u2009J\u2019y crois toujours autant qu\u2019\u00e0 la fin de l\u2019ann\u00e9e derni\u00e8re. e5 Mode occupe une position unique dans le paysage du retail flamand\u2009\u00bb, ajoute-t-il encore.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Pas d\u2019acc\u00e8s \u00e0 la plateforme d\u2019achat de FNG<\/span><\/h2>\n

L\u2019entreprise recherche encore un ou plusieurs investisseurs. D\u00e8s le d\u00e9but, le nom\u00a0de FNG<\/strong> a \u00e9t\u00e9 \u00e9voqu\u00e9, compte tenu des\u00a0liens existants entre Helderweirt et la direction<\/a>\u00a0du groupe de mode, \u00e9galement en r\u00e9organisation, bien que l\u2019entrepreneur continue de le nier. Cependant, en raison des difficult\u00e9s rencontr\u00e9es par FNG, le projet d\u2019effectuer les achats de la cha\u00eene\u00a0via la plateforme d\u2019achat<\/a>\u00a0de la soci\u00e9t\u00e9 m\u00e8re de Brantano tombe \u00e0 l\u2019eau.\u00a0<\/span><\/p>\n

e5 Mode doit maintenant rechercher elle-m\u00eame des fournisseurs pour sa prochaine collection \u00e9t\u00e9. N\u00e9anmoins, Helderweirt s\u2019est engag\u00e9 \u00e0 d\u00e9fendre FNG et son dirigeant \u2013 aujourd\u2019hui \u00e9cart\u00e9\u00a0: \u00ab\u2009Le coronavirus n\u2019a \u00e9pargn\u00e9 personne\u2009\u00bb et \u00ab\u2009les faits me semblent plus nuanc\u00e9s qu\u2019il n\u2019y parait actuellement\u2009\u00bb, explique-t-il.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour Fr\u00e9d\u00e9ric Helderweirt de\u00a0e5 Mode, la crise du coronavirus n\u2019est pas encore derri\u00e8re nous. La cha\u00eene de v\u00eatements prend un nouveau d\u00e9part et croit en son concept, mais pr\u00e9dit encore l\u2019arriv\u00e9e de nouveaux probl\u00e8mes pour le secteur de la mode dans les mois \u00e0 venir. \u00a0 \u00ab\u2009Le d\u00e9fi de beaucoup de d\u00e9taillants\u2009\u00bb Fr\u00e9d\u00e9ric Helderweirt, propri\u00e9taire […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41905","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"\n\u00ab\u2009D\u2019autres probl\u00e8mes sont encore \u00e0 venir\u2009\u00bb d\u00e9clare le PDG d\u2019e5 Mode - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour Fr\u00e9d\u00e9ric Helderweirt de\u00a0e5 Mode, la crise du coronavirus n\u2019est pas encore derri\u00e8re nous. 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