{"id":41960,"date":"2020-07-07T11:15:27","date_gmt":"2020-07-07T11:15:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/deces-de-willem-olsthoorn-fondateur-doilily\/"},"modified":"2020-07-07T11:15:27","modified_gmt":"2020-07-07T11:15:27","slug":"deces-de-willem-olsthoorn-fondateur-doilily","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/deces-de-willem-olsthoorn-fondateur-doilily\/","title":{"rendered":"D\u00e9c\u00e8s de Willem Olsthoorn, fondateur d\u2019Oilily"},"content":{"rendered":"<p><span style=\"background-color:white\">Willem Olsthoorn, cofondateur de la marque de v\u00eatements pour enfants\u00a0<strong>Oilily<\/strong>, est d\u00e9c\u00e9d\u00e9 mercredi dernier \u00e0 l\u2019\u00e2ge de 81 ans. Le label, surtout connu pour ses designs color\u00e9s, a acquis une renomm\u00e9e internationale. <\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Port\u00e9e par la royaut\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">En 1966, Olsthoorn a fond\u00e9 la marque de v\u00eatements pour enfants\u00a0<strong>Olly<\/strong>\u00a0avec son \u00e9pouse, Marieke. Plus tard, le nom de la marque sera modifi\u00e9 en Oilily. Celle-ci est devenue l\u2019un des plus grands succ\u00e8s de la mode n\u00e9erlandaise. Dans les ann\u00e9es\u00a01980 et 1990, en particulier, les produits aux designs color\u00e9s ont \u00e9t\u00e9 vendus dans des milliers de points de vente \u00e0 travers le monde. Selon NRC, <a href=\"https:\/\/www.nrc.nl\/nieuws\/2020\/07\/03\/kleurrijk-met-kinderkleding-hard-in-zaken-en-met-fans-over-de-hele-wereld-a4004868\" target=\"_blank\" rel=\"noopener\">les princes anglais<\/a>\u00a0William et Harry ainsi que les enfants de Madonna, ont, entre autres, port\u00e9 les v\u00eatements de la marque.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Oilily ne s\u2019est pas uniquement distingu\u00e9e de la concurrence par l\u2019utilisation de ses couleurs chatoyantes (fuchsia, rouge, bleu-violet) et de ses motifs. Mais, contrairement \u00e0 beaucoup d\u2019autres marques, elle a d\u00e9velopp\u00e9 une mode sp\u00e9cifiquement adapt\u00e9e aux enfants, en veillant \u00e0 respecter de bonnes proportions et \u00e0 garantir un confort suffisant.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">D\u00e9clin<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00c0 la fin des ann\u00e9es\u00a090, les ventes ont pourtant commenc\u00e9 \u00e0 d\u00e9cliner. Apr\u00e8s que son \u00e9pouse ait quitt\u00e9 l\u2019entreprise, Olsthoorn a \u00e9galement vendu une participation majoritaire \u00e0 ABN Amro ainsi qu\u2019\u00e0 un groupe de capital-risque en 2003. En 2009, Oilily a fait faillite et Olsthoorn a rachet\u00e9 l\u2019ensemble des parts de l\u2019entreprise. Mais le nouveau d\u00e9part du label en tant que marque lifestyle, n\u2019<a href=\"https:\/\/retailtrends.nl\/news\/60959\/oilily-oprichter-willem-olsthoorn-overleden\" target=\"_blank\" rel=\"noopener\">a pas \u00e9t\u00e9 un franc succ\u00e8s<\/a>, rapporte RetailNews.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le cr\u00e9ateur de mode Nico Verhey, qui fut au service d\u2019Olsthoorn pendant dix ans et qui est aussi devenu un ami, le d\u00e9crit comme un homme doux et charmant. \u00ab\u2009Sauf lorsqu\u2019il s\u2019agissait des affaires. Il savait alors se montrer intransigeant.\u2009\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Willem Olsthoorn, cofondateur de la marque de v\u00eatements pour enfants\u00a0Oilily, est d\u00e9c\u00e9d\u00e9 mercredi dernier \u00e0 l\u2019\u00e2ge de 81 ans. Le label, surtout connu pour ses designs color\u00e9s, a acquis une renomm\u00e9e internationale. \u00a0 Port\u00e9e par la royaut\u00e9 En 1966, Olsthoorn a fond\u00e9 la marque de v\u00eatements pour enfants\u00a0Olly\u00a0avec son \u00e9pouse, Marieke. Plus tard, le nom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9c\u00e8s de Willem Olsthoorn, fondateur d\u2019Oilily - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Willem Olsthoorn, cofondateur de la marque de v\u00eatements pour enfants\u00a0Oilily, est d\u00e9c\u00e9d\u00e9 mercredi dernier \u00e0 l\u2019\u00e2ge de 81 ans.\" \/>\n<meta name=\"robots\" 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