{"id":41977,"date":"2020-07-07T14:28:00","date_gmt":"2020-07-07T14:28:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lincroyable-hamburger-de-nestle-est-desormais-sensationnel\/"},"modified":"2020-07-07T14:28:00","modified_gmt":"2020-07-07T14:28:00","slug":"lincroyable-hamburger-de-nestle-est-desormais-sensationnel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lincroyable-hamburger-de-nestle-est-desormais-sensationnel\/","title":{"rendered":"L\u2019incroyable hamburger de Nestl\u00e9 est d\u00e9sormais \u00ab\u2009sensationnel\u2009\u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\">Maintenant que\u00a0<strong>Nestl\u00e9 doit<\/strong> renoncer \u00e0 son \u00ab\u2009Incroyable\u2009\u00bb (\u00ab\u2009Incredible\u2009\u00bb) hamburger v\u00e9g\u00e9tarien plus vrai que nature, il le rebaptise \u00ab\u2009Sensationnel\u2009\u00bb (\u00ab\u2009Sensational\u2009\u00bb). La recette du hamburger aurait \u00e9galement \u00e9t\u00e9 revisit\u00e9e.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Nouveau nom apr\u00e8s le proc\u00e8s<\/span><\/h2>\n<p><span style=\"background-color:white\">Que Nestl\u00e9 souhaite rivaliser avec l\u2019embl\u00e9matique\u00a0<strong>Impossible Burger<\/strong>\u00a0am\u00e9ricain avec son propre hamburger v\u00e9g\u00e9tarien presque impossible \u00e0 distinguer de la viande de b\u0153uf, c\u2019est une chose. Mais que le fabricant l\u2019appelle l\u2019\u00ab\u2009Incredible Burger\u2009\u00bb, c\u2019en est trop pour les Am\u00e9ricains. Suite \u00e0 un proc\u00e8s, Nestl\u00e9 a re\u00e7u l\u2019interdiction <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/nestl\u00e9-moet-\u2018incredible-burger\u2019-hernoemen\" target=\"_blank\" rel=\"noopener\">de continuer \u00e0 utiliser ce nom trop ressemblant<\/a> pour un produit d\u00e9j\u00e0 similaire.<\/span><\/p>\n<p><span style=\"background-color:white\">Le hamburger a donc \u00e9t\u00e9 rebaptis\u00e9 et porte d\u00e9sormais le nom, pas si diff\u00e9rent, de \u00ab\u2009<strong>Garden Gourmet<\/strong>\u00a0Sensational Burger\u2009\u00bb. \u00ab\u2009Le nouveau nom, Garden Gourmet \u201cSensational\u201d, \u00e9voque les sens stimul\u00e9s par notre hamburger\u00a0: la transformation du produit et l\u2019ar\u00f4me qui se d\u00e9gage pendant la cuisson, le sifflement qui \u00e9mane de la po\u00eale ou du gril, le go\u00fbt et la texture exquis\u2009\u00bb, explique Wayne England, responsable du d\u00e9partement alimentaire de Nestl\u00e9. Il ne fait pas mention de l\u2019obligation juridique.<\/span><\/p>\n<p><span style=\"background-color:white\">Il s\u2019agit de la deuxi\u00e8me mise \u00e0 jour du hamburger Garden Gourmet en un peu plus d\u2019un an apr\u00e8s son lancement. La recette aurait \u00e9galement \u00e9t\u00e9 revisit\u00e9e, et plusieurs am\u00e9liorations et innovations dans la gamme de l\u00e9gumes Nestl\u00e9 sont attendues dans le courant de l\u2019ann\u00e9e. D\u2019autres produits de la gamme Garden Gourmet, tels que la viande hach\u00e9e et les saucisses v\u00e9g\u00e9tariennes, deviendront \u00e9galement des \u00ab\u2009Sensational\u2009\u00bb.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintenant que\u00a0Nestl\u00e9 doit renoncer \u00e0 son \u00ab\u2009Incroyable\u2009\u00bb (\u00ab\u2009Incredible\u2009\u00bb) hamburger v\u00e9g\u00e9tarien plus vrai que nature, il le rebaptise \u00ab\u2009Sensationnel\u2009\u00bb (\u00ab\u2009Sensational\u2009\u00bb). La recette du hamburger aurait \u00e9galement \u00e9t\u00e9 revisit\u00e9e. \u00a0 Nouveau nom apr\u00e8s le proc\u00e8s Que Nestl\u00e9 souhaite rivaliser avec l\u2019embl\u00e9matique\u00a0Impossible Burger\u00a0am\u00e9ricain avec son propre hamburger v\u00e9g\u00e9tarien presque impossible \u00e0 distinguer de la viande de b\u0153uf, c\u2019est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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