{"id":41993,"date":"2020-07-08T10:08:52","date_gmt":"2020-07-08T10:08:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/lancement-de-bolcom-en-wallonie-fin-aout-2\/"},"modified":"2020-07-08T10:08:52","modified_gmt":"2020-07-08T10:08:52","slug":"lancement-de-bolcom-en-wallonie-fin-aout-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lancement-de-bolcom-en-wallonie-fin-aout-2\/","title":{"rendered":"Lancement de Bol.com en Wallonie fin ao\u00fbt"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00ab\u2009Nous y sommes presque\u2009\u00bb, annonce\u00a0<strong>Bol.com<\/strong> \u00e0 ses partenaires commerciaux au sujet de sa plateforme en fran\u00e7ais. Fin ao\u00fbt, la boutique en ligne lancera son application en fran\u00e7ais et atterrira\u00a0ainsi sur le march\u00e9 wallon.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Gamme compl\u00e8te d\u00e9but\u00a02021<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Fin ao\u00fbt, nous lancerons l\u2019application Bol.com en fran\u00e7ais\u2009\u00bb, a d\u00e9clar\u00e9 le d\u00e9taillant de e-commerce aux commer\u00e7ants de sa plateforme. Toutefois, le d\u00e9ploiement sera progressif et se fera d\u2019abord exclusivement sur l\u2019application. \u00ab\u2009Cela nous permettra de travailler ensemble \u00e0 l\u2019\u00e9laboration, \u00e9tape par \u00e9tape, d\u2019une offre forte et pertinente\u00a0<a href=\"https:\/\/partnerplatform.bol.com\/nieuws\/binnenkort-ook-verkopen-in-franstalig-belgie\" target=\"_blank\" rel=\"noopener\">pour l\u2019ensemble du march\u00e9 belge<\/a>\u2009\u00bb, explique la soci\u00e9t\u00e9 fille d\u2019Ahold Delhaize dans un article de blog.<\/span><\/p>\n<p><span style=\"background-color:white\">Seulement les produits lourds qui doivent \u00eatre livr\u00e9s sur rendez-vous ne seront pas encore commercialis\u00e9s en fran\u00e7ais. Les r\u00e9frig\u00e9rateurs, les machines \u00e0 laver et les t\u00e9l\u00e9viseurs, par exemple, ne seront pas encore disponibles. Toutefois, ces produits devraient \u00e9galement \u00eatre disponibles au plus tard d\u00e9but\u00a02021.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Effacer les diff\u00e9rences<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon Bol.com, il n\u2019y aura bient\u00f4t plus de diff\u00e9rence entre les ventes en Belgique francophone et n\u00e9erlandophone. En pratique, comment \u00e7a fonctionne\u2009? Gr\u00e2ce \u00e0 la traduction automatique, tous les articles sont automatiquement traduits en fran\u00e7ais. Les frais d\u2019exp\u00e9dition et de logistique restent les m\u00eames, souligne la boutique en ligne, mais elle pr\u00e9vient \u00ab\u2009que les d\u00e9lais de livraison en Belgique francophone pourraient \u00eatre plus longs\u2009\u00bb. Pour assurer la communication avec les clients francophones, le d\u00e9taillant\u00a0mettra en place un service client francophone.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00c0 l\u2019heure actuelle, \u00ab\u2009les bases sont en place\u2009\u00bb et \u00ab\u2009il est temps de tester l\u2019application et ses fonctionnalit\u00e9s de mani\u00e8re approfondie\u2009\u00bb. Il sera ainsi encore temps d\u2019impl\u00e9menter des am\u00e9liorations avant le lancement officiel \u00e0 la fin du mois d\u2019ao\u00fbt. En ajoutant le march\u00e9\u00a0francophone, Bol.com cible 5 millions de nouveaux clients potentiels. Le d\u00e9taillant\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/%C2%AB-loffensive-wallonne-bolcom-commence-en-juin-%C2%BB\" target=\"_blank\" rel=\"noopener\">collabore d\u00e9j\u00e0<\/a>\u00a0avec\u00a0<strong>Delhaize\u00a0<\/strong>pour \u00ab\u2009atteindre ce nouveau groupe cible de fa\u00e7on optimale\u2009\u00bb.<\/span><\/p>\n<p><span style=\"background-color:white\">Il est toutefois surprenant de constater que la plateforme n\u2019a pour l\u2019instant pas cherch\u00e9 \u00e0 s\u2019entourer de nouveaux partenaires commerciaux francophones. Bol.com franchit donc la fronti\u00e8re linguistique avec une offre enti\u00e8rement n\u00e9erlandophone.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u2009Nous y sommes presque\u2009\u00bb, annonce\u00a0Bol.com \u00e0 ses partenaires commerciaux au sujet de sa plateforme en fran\u00e7ais. Fin ao\u00fbt, la boutique en ligne lancera son application en fran\u00e7ais et atterrira\u00a0ainsi sur le march\u00e9 wallon. \u00a0 Gamme compl\u00e8te d\u00e9but\u00a02021 \u00ab\u2009Fin ao\u00fbt, nous lancerons l\u2019application Bol.com en fran\u00e7ais\u2009\u00bb, a d\u00e9clar\u00e9 le d\u00e9taillant de e-commerce aux commer\u00e7ants de sa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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