{"id":4204,"date":"2013-10-22T05:55:09","date_gmt":"2013-10-22T05:55:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\/"},"modified":"2013-10-22T05:55:09","modified_gmt":"2013-10-22T05:55:09","slug":"lunizo-porte-plainte-contre-une-publicite-de-zeeman","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\/","title":{"rendered":"L\u2019Unizo porte plainte contre une publicit\u00e9 de Zeeman"},"content":{"rendered":"<h2>Une publicit\u00e9 \u00ab d\u00e9nigrante \u00bb<\/h2>\n<p>Dans le spot publicitaire en question, une femme ach\u00e8te des v\u00eatements chez Zeeman, dont elle vante la qualit\u00e9 et les petits prix, pour ensuite les revendre dans sa propre boutique \u00e0 un prix nettement plus \u00e9lev\u00e9. Sanderijn Vanleenhove, porte-parole de l&rsquo;Unizo, estime que \u00ab le spot entache le renom et la r\u00e9putation des boutiques de v\u00eatements ind\u00e9pendantes \u00bb.<\/p>\n<p>\u00ab Le spot sugg\u00e8re que les produits vendus dans les boutiques ind\u00e9pendantes sont identiques aux articles de Zeeman \u00bb, ce qui d\u00e9j\u00e0 est impossible, selon l\u2019Unizo, \u00ab pour la bonne et simple raison qu\u2019ils travaillent avec d\u2019autres fournisseurs\/producteurs. \u00bb\u00a0 Autre \u00e9l\u00e9ment d\u00e9rangeant pour l\u2019Unizo : le nouveau prix affich\u00e9 par la dame est nettement sup\u00e9rieur, \u00ab suscitant ainsi l\u2019impression que les boutiques ind\u00e9pendantes vendent leurs produits beaucoup\u00a0 trop cher \u00bb.<\/p>\n<p>N\u00e9anmoins l\u2019Unizo souligne que la plainte ne vise pas la cha\u00eene Zeeman elle-m\u00eame, ni ses produits, mais uniquement le spot publicitaire, qui serait \u00ab d\u00e9nigrant pour les boutiques de mode ind\u00e9pendantes ; chose que nous ne pouvons permettre \u00bb, conclut Vanleenhove.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une publicit\u00e9 \u00ab d\u00e9nigrante \u00bb Dans le spot publicitaire en question, une femme ach\u00e8te des v\u00eatements chez Zeeman, dont elle vante la qualit\u00e9 et les petits prix, pour ensuite les revendre dans sa propre boutique \u00e0 un prix nettement plus \u00e9lev\u00e9. Sanderijn Vanleenhove, porte-parole de l&rsquo;Unizo, estime que \u00ab le spot entache le renom et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Unizo porte plainte contre une publicit\u00e9 de Zeeman - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Unizo porte plainte contre une publicit\u00e9 de Zeeman - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une publicit\u00e9 \u00ab d\u00e9nigrante \u00bb Dans le spot publicitaire en question, une femme ach\u00e8te des v\u00eatements chez Zeeman, dont elle vante la qualit\u00e9 et les petits prix, pour ensuite les revendre dans sa propre boutique \u00e0 un prix nettement plus \u00e9lev\u00e9. Sanderijn Vanleenhove, porte-parole de l&rsquo;Unizo, estime que \u00ab le spot entache le renom et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-22T05:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"L\u2019Unizo porte plainte contre une publicit\u00e9 de Zeeman\",\"datePublished\":\"2013-10-22T05:55:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\\\/\"},\"wordCount\":198,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/lunizo-porte-plainte-contre-une-publicite-de-zeeman\\\/\",\"name\":\"L\u2019Unizo porte plainte contre une publicit\u00e9 de Zeeman - 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