{"id":42185,"date":"2020-07-17T06:50:45","date_gmt":"2020-07-17T06:50:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-grande-enquete-sur-le-petit-dejeuner-6-un-avenir-radieux-2\/"},"modified":"2020-07-17T06:50:45","modified_gmt":"2020-07-17T06:50:45","slug":"la-grande-enquete-sur-le-petit-dejeuner-6-un-avenir-radieux-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-6-un-avenir-radieux-2\/","title":{"rendered":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (6) : un avenir radieux"},"content":{"rendered":"

Le petit-d\u00e9jeuner va encore gagner en importance dans le food-service et le retail au cours des ann\u00e9es \u00e0 venir. Tant la fr\u00e9quentation que les d\u00e9penses moyennes vont augmenter. Ceux qui sont en mesure de r\u00e9pondre aux tendances actuelles en mati\u00e8re de petit-d\u00e9jeuner ont donc des opportunit\u00e9s \u00e0 saisir.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Tendances<\/h2>\n

Interrog\u00e9s sur leur futur comportement en mati\u00e8re de petit-d\u00e9jeuner, les participants \u00e0 la grande enqu\u00eate sur le petit-d\u00e9jeuner affirment qu\u2019ils pourraient sauter leur petit-d\u00e9jeuner plus souvent, mais qu\u2019ils privil\u00e9gieront \u00e9galement des petits-d\u00e9jeuners plus sains et qu\u2019ils le prendraient plus souvent \u00e0 l\u2019ext\u00e9rieur. \u00ab\u2009Les tendances que nous avons observ\u00e9es dans la comparaison\u00a02005 – 2019 devraient encore se renforcer\u2009\u00bb, analyse Eddy Bovijn (Food in Mind). Le petit-d\u00e9jeuner \u00e0 la maison est en perte de vitesse\u00a0: les Belges sont moins nombreux \u00e0 affirmer qu\u2019ils prendront leur petit-d\u00e9jeuner \u00e0 leur domicile tous les jours. Les Belges aiment prendre leur petit-d\u00e9jeuner \u00e0 l\u2019ext\u00e9rieur avec d\u2019autres personnes, manger plus vari\u00e9 et d\u00e9couvrir de nouvelles exp\u00e9riences dans des endroits plus agr\u00e9ables.
\n\u00a0<\/p>\n

\u00c9tonnant\u00a0: \u00ab\u2009Alors que nous constatons clairement que les Belges prennent de moins en moins de petits-d\u00e9jeuners en g\u00e9n\u00e9ral et le prennent de plus en plus \u00e0 l\u2019ext\u00e9rieur, les participants \u00e0 l\u2019enqu\u00eate sont convaincus du contraire. Peut-\u00eatre parce que c\u2019est socialement souhaitable. Le lien \u00e9motionnel avec le petit-d\u00e9jeuner reste tr\u00e8s fort, m\u00eame chez ceux qui prennent moins de petits-d\u00e9jeuners.\u2009\u00bb<\/p>\n

\u00a0<\/p>\n

De 3,5 \u00e0 5,4 milliards<\/h2>\n

Food in Mind estime le march\u00e9 du petit-d\u00e9jeuner out-fo-home \u00e0 3,5 milliards d\u2019euros. Ce montant est le r\u00e9sultat d\u2019un calcul tr\u00e8s simple. La fr\u00e9quence des petits-d\u00e9jeuners pris dehors a tripl\u00e9 depuis 2005 et atteint d\u00e9sormais 1,4 jour par semaine. Soit 72,8 jours (52\u00a0x1,4) par an. Et les Belges d\u00e9pensent en moyenne 6\u00a0euros pour un petit-d\u00e9jeuner \u00e0 l\u2019ext\u00e9rieur. Le budget moyen des petits-d\u00e9jeuners out-of-home s\u2019\u00e9l\u00e8ve ainsi \u00e0 436,8\u00a0euros par personne et par an, pour quelque 8 millions de Belges \u00e2g\u00e9s de 18 \u00e0 79 ans. En outre, ce montant ne tient pas compte de plusieurs secteurs importants comme les soins de sant\u00e9, les internats, les r\u00e9sidences de vacances et le catering dans les transports (train, avion, bateau).
\n\u00a0<\/p>\n

Si nous extrapolons ces tendances jusqu\u2019en 2025, il semble r\u00e9aliste de tabler sur une moyenne de deux petits-d\u00e9jeuners par semaine pris \u00e0 l\u2019ext\u00e9rieur, pense Eddy Bovijn\u00a0: \u00ab\u2009Si nous y ajoutons une augmentation de la d\u00e9pense moyenne \u00e0 6,5\u00a0euros, nous obtenons un chiffre d\u2019affaires annuel de 5,4 milliards d\u2019euros. En tenant compte des autres secteurs, il est tr\u00e8s probable que le march\u00e9 du petit-d\u00e9jeuner out-of-home d\u00e9passe les 5,5 milliards. Pour chaque tranche de 100\u00a0euros, le Belge d\u00e9pensera 25\u00a0euros en produits pour petit-d\u00e9jeuner.\u2009\u00bb<\/p>\n

\u00a0<\/p>\n

Vous aimeriez en savoir plus sur les habitudes des Belges en mati\u00e8re de petit-d\u00e9jeuner\u2009? La grande enqu\u00eate sur le petit-d\u00e9jeuner men\u00e9e par Food in Mind et iVox offre une foule de chiffres et de statistiques. Elle r\u00e9v\u00e8le \u00e9galement de nombreuses autres tendances\u00a0: l\u2019importance croissante du brunch, la demande de produits biologiques et \u00e9quitables, les pr\u00e9occupations en mati\u00e8re d\u2019alimentation saine, l\u2019influence des enfants sur le petit-d\u00e9jeuner… Contactez Eddy Bovijn\u00a0: <\/em>eb@foodinmind.com<\/em><\/a>\/<\/em>www.foodinmind.com<\/em><\/a><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le petit-d\u00e9jeuner va encore gagner en importance dans le food-service et le retail au cours des ann\u00e9es \u00e0 venir. Tant la fr\u00e9quentation que les d\u00e9penses moyennes vont augmenter. Ceux qui sont en mesure de r\u00e9pondre aux tendances actuelles en mati\u00e8re de petit-d\u00e9jeuner ont donc des opportunit\u00e9s \u00e0 saisir. \u00a0 Tendances Interrog\u00e9s sur leur futur comportement […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42185","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"\nLa grande enqu\u00eate sur le petit-d\u00e9jeuner (6) : un avenir radieux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le petit-d\u00e9jeuner va encore gagner en importance dans le food-service et le retail au cours des ann\u00e9es \u00e0 venir. 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