{"id":42206,"date":"2020-07-17T11:55:41","date_gmt":"2020-07-17T11:55:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/mediamarkt-limite-les-degats-du-coronavirus-2\/"},"modified":"2020-07-17T11:55:41","modified_gmt":"2020-07-17T11:55:41","slug":"mediamarkt-limite-les-degats-du-coronavirus-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-limite-les-degats-du-coronavirus-2\/","title":{"rendered":"MediaMarkt limite les d\u00e9g\u00e2ts du coronavirus"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ceconomy<\/strong>, la soci\u00e9t\u00e9 m\u00e8re des cha\u00eenes d\u2019\u00e9lectronique\u00a0<strong>MediaMarkt<\/strong>\u00a0et\u00a0<strong>Saturn<\/strong>, a d\u00e9pass\u00e9 les attentes au cours du troisi\u00e8me trimestre de l\u2019exercice comptable. Les ventes en ligne ont explos\u00e9 et les ventes en magasin reprennent \u00e9galement.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Moins de fr\u00e9quentations, ticket de caisse plus \u00e9lev\u00e9 <\/span><\/h2>\n<p><span style=\"background-color:white\">Selon les chiffres pr\u00e9liminaires, Ceconomy a subi une baisse de 8,4\u00a0% de son chiffre d\u2019affaires au cours du dernier trimestre, une perte enti\u00e8rement imputable aux fermetures de magasins impos\u00e9es en raison du coronavirus. Au point d\u2019orgue de la crise, 86\u00a0% de ses magasins ont d\u00fb fermer. Par cons\u00e9quent, les recettes ont chut\u00e9 de 43\u00a0% en avril, mais la r\u00e9ouverture des magasins a permis une reprise rapide des ventes\u00a0: la croissance a \u00e9t\u00e9 de 3\u00a0% en mai, et m\u00eame de 12\u00a0% en juin.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Bien que la fr\u00e9quentation dans les magasins physiques ait quelque peu baiss\u00e9, le ticket de caisse moyen est plus \u00e9lev\u00e9 qu\u2019auparavant. En outre, le chiffre d\u2019affaires des ventes en ligne a augment\u00e9 de 145\u00a0% et repr\u00e9sente d\u00e9sormais 35\u00a0% du chiffre d\u2019affaires global. M\u00eame apr\u00e8s la r\u00e9ouverture des magasins, le niveau des ventes en ligne reste \u00e9lev\u00e9, rapporte le d\u00e9taillant.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009La pand\u00e9mie a certainement agi comme un tremplin pour notre activit\u00e9 en ligne. Nos magasins continueront \u00e0 jouer un r\u00f4le essentiel dans notre approche omnicanale, mais nous devons r\u00e9pondre \u00e0 l\u2019\u00e9volution du comportement d\u2019achat des clients et nous adapter \u00e0 la nouvelle r\u00e9alit\u00e9 du commerce de d\u00e9tail\u2009\u00bb, d\u00e9clare le PDG, Bernhard D\u00fcttmann. L\u2019entreprise ne pr\u00e9voit qu\u2019une l\u00e9g\u00e8re baisse de son chiffre d\u2019affaires cette ann\u00e9e et un r\u00e9sultat d\u2019exploitation compris entre 165 et 185 millions d\u2019euros.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ceconomy, la soci\u00e9t\u00e9 m\u00e8re des cha\u00eenes d\u2019\u00e9lectronique\u00a0MediaMarkt\u00a0et\u00a0Saturn, a d\u00e9pass\u00e9 les attentes au cours du troisi\u00e8me trimestre de l\u2019exercice comptable. Les ventes en ligne ont explos\u00e9 et les ventes en magasin reprennent \u00e9galement. \u00a0 Moins de fr\u00e9quentations, ticket de caisse plus \u00e9lev\u00e9 Selon les chiffres pr\u00e9liminaires, Ceconomy a subi une baisse de 8,4\u00a0% de son chiffre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42206","post","type-post","status-publish","format-standard","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt limite les d\u00e9g\u00e2ts du coronavirus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ceconomy (MediaMarkt, Saturn) heeft het beter dan verwacht gedaan in het derde kwartaal van zijn boekjaar. 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