{"id":42234,"date":"2020-07-22T08:06:48","date_gmt":"2020-07-22T08:06:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/coca-cola-enregistre-des-signes-de-reprise-apres-un-trimestre-desastreux\/"},"modified":"2020-07-22T08:06:48","modified_gmt":"2020-07-22T08:06:48","slug":"coca-cola-enregistre-des-signes-de-reprise-apres-un-trimestre-desastreux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-enregistre-des-signes-de-reprise-apres-un-trimestre-desastreux\/","title":{"rendered":"Coca-Cola enregistre des signes de reprise apr\u00e8s un trimestre d\u00e9sastreux"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00c0 la suite des mesures de confinement,\u00a0<strong>Coca-Cola<\/strong>\u00a0a vu son chiffre d\u2019affaires baisser de 28 % au deuxi\u00e8me trimestre. Mais les ventes de boissons sont \u00e0 nouveau en hausse depuis.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Pr\u00e9sence num\u00e9rique renforc\u00e9e<\/span><\/h2>\n<p><span style=\"background-color:white\">Les mesures sanitaires ont provoqu\u00e9 un effondrement du chiffre d\u2019affaires trimestriel. Si les supermarch\u00e9s sont rest\u00e9s ouverts, les restaurants, cin\u00e9mas et salles de sport ont d\u00fb fermer leurs portes. Or ces secteurs repr\u00e9sentent pr\u00e8s de la moiti\u00e9 des ventes du groupe. L\u2019assouplissement des mesures sanitaires en de nombreux endroits a toutefois permis un net redressement du chiffre d\u2019affaires\u00a0: alors que la baisse atteignait encore 25% en avril, elle \u00e9tait retomb\u00e9e \u00e0 10% en juin et \u00e9tait pass\u00e9e sous cette barre en juillet.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Certes, il ne faut pas exclure l\u2019apparition nouveaux foyers et l\u2019adoption de nouvelles mesures de confinement total ou partiel\u00a0\u00bb, a d\u00e9clar\u00e9 le CEO James Quincey \u00e0 Reuters. \u00ab\u00a0Mais je suis convaincu que le deuxi\u00e8me trimestre\u00a0<a href=\"https:\/\/www.reuters.com\/article\/us-coca-cola-results\/coca-cola-predicts-recovery-after-most-challenging-quarter-idUSKCN24M1G9\" target=\"_blank\" rel=\"noopener\">sera en fin de compte le trimestre le plus difficile et le plus impact\u00e9<\/a>.\u00a0\u00bb Coca-Cola veut en tout cas renforcer sa pr\u00e9sence num\u00e9rique en collaborant avec des partenaires externes et en ajoutant des offres attrayantes \u00e0 son assortiment destin\u00e9 \u00e0 la restauration. Des mesures consid\u00e9r\u00e9es comme indispensables alors que la pand\u00e9mie incite les consommateurs \u00e0 passer commande sur des appareils mobiles et \u00e0 se faire livrer leurs courses et leurs repas.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\"><strong>PepsiCo<\/strong>, le rival historique, avait\u00a0en revanche annonc\u00e9 une baisse de son chiffre d\u2019affaires de \u00ab\u00a0seulement\u00a0\u00bb 3,1 % la semaine pass\u00e9e : le groupe \u00e9tait parvenu \u00e0 compenser le recul des ventes de boissons par\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-vend-moins-dalcool-mais-plus-de-snacks\" target=\"_blank\" rel=\"noopener\">une augmentation des ventes de c\u00e9r\u00e9ales pour le petit d\u00e9jeuner et de snacks<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la suite des mesures de confinement,\u00a0Coca-Cola\u00a0a vu son chiffre d\u2019affaires baisser de 28 % au deuxi\u00e8me trimestre. Mais les ventes de boissons sont \u00e0 nouveau en hausse depuis. \u00a0 Pr\u00e9sence num\u00e9rique renforc\u00e9e Les mesures sanitaires ont provoqu\u00e9 un effondrement du chiffre d\u2019affaires trimestriel. Si les supermarch\u00e9s sont rest\u00e9s ouverts, les restaurants, cin\u00e9mas et salles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola enregistre des signes de reprise apr\u00e8s un trimestre d\u00e9sastreux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In het tweede kwartaal van zijn boekjaar moest Coca-Cola een omzetdaling van 28% slikken, als gevolg 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