{"id":42290,"date":"2020-07-24T12:12:40","date_gmt":"2020-07-24T12:12:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/cowboy-recolte-23-millions-deuros-2\/"},"modified":"2020-07-24T12:12:40","modified_gmt":"2020-07-24T12:12:40","slug":"cowboy-recolte-23-millions-deuros-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/cowboy-recolte-23-millions-deuros-2\/","title":{"rendered":"Cowboy r\u00e9colte 23 millions d\u2019euros"},"content":{"rendered":"<p><span style=\"background-color:white\">Le fabriquant de v\u00e9los \u00e9lectriques bruxellois <strong>Cowboy<\/strong> a r\u00e9colt\u00e9 23 millions d\u2019euros lors d\u2019une nouvelle lev\u00e9e de fonds. Fait notoire, la famille Agnelli, fondatrice du groupe <strong>Fiat<\/strong>\u00a0, fait partie des investisseurs.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Financer l&rsquo;expansion<\/span><\/h2>\n<p><span style=\"background-color:white\">Avec ces nouvelles ressources financi\u00e8res, Cowboy souhaite <a href=\"https:\/\/www.tijd.be\/ondernemen\/technologie\/fiat-familie-stapt-in-belgische-start-up-cowboy\/10240403.html\" target=\"_blank\" rel=\"noopener\">d\u00e9velopper de nouveaux v\u00e9los \u00e9lectriques et \u00e9tendre son r\u00e9seau commercial<\/a>, rapporte De Tijd. Actuellement, la start-up ne dispose que d&rsquo;un point de vente \u00e0 Bruxelles. En outre, l&rsquo;entreprise souhaite engager trente nouveaux employ\u00e9s au cours des douze prochains mois.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Avec la flamb\u00e9e de la crise du coronavirus, le co-fondateur, Adrien Roose, craignait qu&rsquo;il soit difficile d&rsquo;attirer de nouveaux capitaux, mais il n\u2019en fut rien : \u00ab\u00a0La crise a fait exploser les ventes de v\u00e9los \u00e9lectriques. Au d\u00e9but, nous redoutions une baisse des ventes en raison de l\u2019interruption de nos efforts de marketing. Mais malgr\u00e9 tout, nos ventes ont tripl\u00e9\u00a0\u00bb, d\u00e9clare Roose.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Fiat et Juventus<\/span><\/h2>\n<p><span style=\"background-color:white\">La somme r\u00e9colt\u00e9e, qui s\u2019\u00e9l\u00e8ve \u00e0 23 millions d&rsquo;euros, provient de cinq investisseurs en capital-risque. Le nom d&rsquo;Exor Seeds, un fonds d&rsquo;investissement qui fait partie de l&#8217;empire de la famille italienne Agnelli, n\u2019est pas pass\u00e9 inaper\u00e7u. Cette famille est bien s\u00fbr principalement connue comme copropri\u00e9taire du groupe automobile FiatChrysler, mais elle poss\u00e8de \u00e9galement des int\u00e9r\u00eats dans de nombreuses autres entreprises, dont le constructeur automobile Ferrari, le club de football Juventus Turin et le magazine \u00e9conomique The Economist. Exor Seeds investit \u00e9galement dans plusieurs petites start-up dans le secteur des soins de sant\u00e9 et de la mobilit\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">C&rsquo;est d\u00e9j\u00e0 la troisi\u00e8me lev\u00e9e de fonds pour Cowboy : les deux pr\u00e9c\u00e9dentes ont permis de r\u00e9colter 14,5 millions d&rsquo;euros. En 2018, le fabricant de v\u00e9los \u00e9lectriques a subi une perte de 3 millions d&rsquo;euros, mais Roose vise la rentabilit\u00e9 d\u00e8s l&rsquo;ann\u00e9e prochaine.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabriquant de v\u00e9los \u00e9lectriques bruxellois Cowboy a r\u00e9colt\u00e9 23 millions d\u2019euros lors d\u2019une nouvelle lev\u00e9e de fonds. Fait notoire, la famille Agnelli, fondatrice du groupe Fiat\u00a0, fait partie des investisseurs. \u00a0 Financer l&rsquo;expansion Avec ces nouvelles ressources financi\u00e8res, Cowboy souhaite d\u00e9velopper de nouveaux v\u00e9los \u00e9lectriques et \u00e9tendre son r\u00e9seau commercial, rapporte De Tijd. Actuellement, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cowboy r\u00e9colte 23 millions d\u2019euros - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Brusselse e-bikefabrikant Cowboy heeft in een nieuwe kapitaalronde 23\u00a0miljoen euro opgehaald, onder andere bij Fiat-familie Agnelli.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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