{"id":4231,"date":"2013-10-24T07:10:11","date_gmt":"2013-10-24T07:10:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/adidas-designe-un-nouveau-management\/"},"modified":"2013-10-24T07:10:11","modified_gmt":"2013-10-24T07:10:11","slug":"adidas-designe-un-nouveau-management","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-designe-un-nouveau-management\/","title":{"rendered":"Adidas d\u00e9signe un nouveau management"},"content":{"rendered":"<h2>Ventes en baisse chez Adidas, en hausse chez Nike<\/h2>\n<p>Pour le deuxi\u00e8me trimestre Adidas enregistre un chiffre d\u2019affaires en baisse de 11% en Europe occidentale et de 2% en Am\u00e9rique du Nord, alors que Nike au premier trimestre a vu ses ventes augmenter de 8% en Europe occidentale et de 9% en Am\u00e9rique du Nord. Par ailleurs le mois dernier Adidas a \u00e9mis un avertissement sur b\u00e9n\u00e9fice en raison de taux de change d\u00e9favorables, d\u2019une baisse des ventes d\u2019articles de golf et de probl\u00e8mes de distribution en Russie.<\/p>\n<p>Aux Etats-Unis Adidas va regrouper le management d\u2019Adidas et de Reebok sous le nom Adidas Group North America. Patrik Nillson, d\u00e9j\u00e0 \u00e0 la t\u00eate d\u2019Adidas North America, prendra les commandes de cette nouvelle division, alors que le responsable de Reebok, Uli Becker, quitte l\u2019entreprise. \u00ab <a target=\"_blank\" href=\"http:\/\/www.reuters.com\/article\/2013\/10\/22\/us-adidas-management-idUSBRE99L0AB20131022\" rel=\"noopener\">Cette nouvelle structure nous permettra de renforcer notre position <\/a>et d\u2019acc\u00e9l\u00e9rer notre croissance aux USA \u00bb, explique le CEO Herbert Hainer.<\/p>\n<p>Adidas appliquera cette m\u00eame strat\u00e9gie pour l\u2019Europe : tous les pays d\u2019Europe occidentale seront consid\u00e9r\u00e9s comme une seule r\u00e9gion : \u00ab Le comportement du consommateur est en train de changer en Europe : les fronti\u00e8res ont moins d\u2019importance pour nos clients \u00bb, commente Hainer. Gil Steyaert, actuel responsable de la r\u00e9gion Europe du Nord, prendra la direction de la division Europe dans son ensemble.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ventes en baisse chez Adidas, en hausse chez Nike Pour le deuxi\u00e8me trimestre Adidas enregistre un chiffre d\u2019affaires en baisse de 11% en Europe occidentale et de 2% en Am\u00e9rique du Nord, alors que Nike au premier trimestre a vu ses ventes augmenter de 8% en Europe occidentale et de 9% en Am\u00e9rique du Nord. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas d\u00e9signe un nouveau management - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-designe-un-nouveau-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas d\u00e9signe un nouveau management - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ventes en baisse chez Adidas, en hausse chez Nike Pour le deuxi\u00e8me trimestre Adidas enregistre un chiffre d\u2019affaires en baisse de 11% en Europe occidentale et de 2% en Am\u00e9rique du Nord, alors que Nike au premier trimestre a vu ses ventes augmenter de 8% en Europe occidentale et de 9% en Am\u00e9rique du Nord. 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