{"id":42329,"date":"2020-07-28T07:31:31","date_gmt":"2020-07-28T07:31:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/mango-va-reverser-une-partie-de-ses-recettes-a-ses-franchises\/"},"modified":"2020-07-28T07:31:31","modified_gmt":"2020-07-28T07:31:31","slug":"mango-va-reverser-une-partie-de-ses-recettes-a-ses-franchises","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/mango-va-reverser-une-partie-de-ses-recettes-a-ses-franchises\/","title":{"rendered":"Mango va reverser une partie de ses recettes en ligne \u00e0 ses franchis\u00e9s"},"content":{"rendered":"<p><span style=\"background-color:white\">Le g\u00e9ant espagnol de la mode,\u00a0<strong>Mango<\/strong>,\u00a0va donner une partie des revenus issus du commerce \u00e9lectronique \u00e0 ses franchis\u00e9s. Les franchis\u00e9s en Espagne, en France et aux Pays-Bas seront, pour le moment, les premiers \u00e0 en b\u00e9n\u00e9ficier.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Renforcer la collaboration avec les magasins<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Il semble raisonnable de partager avec nos franchis\u00e9s une partie du chiffre d\u2019affaires issu des ventes en ligne, car les magasins physiques sont clairement responsables de la croissance significative du commerce en ligne\u2009\u00bb, explique Daniel L\u00f3pez, responsable de l\u2019expansion de la cha\u00eene. \u00ab\u2009Un grand nombre des transactions ayant lieu sur nos plateformes d\u2019e-commerce sont dues aux visites des clients dans nos magasins physiques.\u2009\u00bb Par cette initiative, M.\u00a0L\u00f3pez veut renforcer la coop\u00e9ration avec le r\u00e9seau de franchis\u00e9s et faciliter le d\u00e9veloppement et la mise en \u0153uvre de nouvelles possibilit\u00e9s omnicanales, comme un service de retrait.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La nouvelle mesure sera d\u2019abord appliqu\u00e9e (de mani\u00e8re r\u00e9troactive, \u00e0 partir du 1er janvier) en Espagne, en France et aux Pays-Bas, les march\u00e9s les plus importants pour Mango avec respectivement 142, 82 et 18 magasins franchis\u00e9s. \u00c0 terme, la cha\u00eene de mode souhaite que <a href=\"https:\/\/fashionunited.es\/noticias\/empresas\/mango-avanza-en-omnicanalidad-incluye-a-sus-franquiciados-en-su-negocio-online\/2020072733306\" target=\"_blank\" rel=\"noopener\">les franchis\u00e9s d\u2019autres pays<\/a> puissent aussi profiter de cette d\u00e9marche, rapporte FashionUnited.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mango a \u00e9t\u00e9 l\u2019une des premi\u00e8res entreprises de mode \u00e0 investir massivement dans le commerce \u00e9lectronique\u00a0: la soci\u00e9t\u00e9 s\u2019est lanc\u00e9e dans la vente en ligne d\u00e8s 2000. Ces efforts ont port\u00e9 leurs fruits, car environ un quart de ses recettes provient aujourd\u2019hui du commerce \u00e9lectronique. L\u2019ann\u00e9e derni\u00e8re, Mango a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 564 millions d\u2019euros pour ses activit\u00e9s en ligne.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant espagnol de la mode,\u00a0Mango,\u00a0va donner une partie des revenus issus du commerce \u00e9lectronique \u00e0 ses franchis\u00e9s. Les franchis\u00e9s en Espagne, en France et aux Pays-Bas seront, pour le moment, les premiers \u00e0 en b\u00e9n\u00e9ficier. \u00a0 Renforcer la collaboration avec les magasins \u00ab\u2009Il semble raisonnable de partager avec nos franchis\u00e9s une partie du chiffre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mango va reverser une partie de ses recettes en ligne \u00e0 ses 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