{"id":42333,"date":"2020-07-28T08:02:18","date_gmt":"2020-07-28T08:02:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/mestdagh-exploitera-desormais-aussi-les-magasins-carrefour-express-et-bio-2\/"},"modified":"2020-07-28T08:02:18","modified_gmt":"2020-07-28T08:02:18","slug":"mestdagh-exploitera-desormais-aussi-les-magasins-carrefour-express-et-bio-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mestdagh-exploitera-desormais-aussi-les-magasins-carrefour-express-et-bio-2\/","title":{"rendered":"Mestdagh exploitera d\u00e9sormais aussi des magasins Carrefour Express et Bio"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Carrefour<\/strong>\u00a0Belgique et\u00a0<strong>Mestdagh<\/strong>\u00a0renouvellent leur contrat de master franchise. La collaboration entre les deux entreprises est m\u00eame \u00e9tendue\u00a0: d\u00e9sormais, le groupe familial wallon exploitera \u00e9galement des formules de magasins plus petites telles que Carrefour Express et Carrefour Bio.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Approche coordonn\u00e9e de l\u2019expansion<\/span><\/h2>\n<p><span style=\"background-color:white\">Les deux soci\u00e9t\u00e9s travaillent ensemble depuis 2010\u00a0: Carrefour d\u00e9tient 25\u00a0% des parts de Mestdagh, qui exploite 85 supermarch\u00e9s Carrefour Market, principalement en Wallonie et \u00e0 Bruxelles. Apr\u00e8s une analyse approfondie, les deux partenaires ont aujourd\u2019hui d\u00e9cid\u00e9 de renforcer leur accord\u00a0: ils recherchent de nouvelles synergies et souhaitent adopter une approche plus coordonn\u00e9e pour poursuivre leur expansion.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cela signifie, entre autres, qu\u2019\u00e0 l\u2019avenir Mestdagh pourra exploiter non seulement des supermarch\u00e9s, mais aussi d\u2019autres formules de magasins Carrefour, pour autant qu\u2019ils aient une superficie inf\u00e9rieure \u00e0 3000\u00a0m\u00b2. Cela donne au master-franchis\u00e9 la possibilit\u00e9 d\u2019ouvrir des succursales des formules Carrefour Express et Carrefour Bio. Les hypermarch\u00e9s restent donc en dehors du partenariat. Ce nouveau contrat de master franchise sera d\u2019application \u00e0 partir du 1er janvier 2021.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009<span style=\"background-color:white\">Nous sommes d\u00e8s lors satisfaits de pouvoir \u00e9galement pr\u00e9voir notre strat\u00e9gie d\u2019expansion avec des dimensions de magasins qui correspondent \u00e0 notre ADN de proximit\u00e9 et de convivialit\u00e9, par exemple dans les noyaux plus urbains, o\u00f9 nous voulons r\u00e9pondre aux attentes des consommateur<\/span>s, d\u00e9clare Fabienne Brysk\u00e8re, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/fabienne-brysk%C3%A8re-nouvelle-ceo-de-mestdagh\" target=\"_blank\" rel=\"noopener\">CEO\u00a0de l\u2019entreprise familiale Mestdagh depuis mars<\/a>.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mestdagh a connu des ann\u00e9es difficiles\u00a0: en 2018, le groupe a subi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/voici-le-plan-de-relance-du-groupe-mestdagh\" target=\"_blank\" rel=\"noopener\">un plan de restructuration<\/a>\u00a0pour assainir sa situation financi\u00e8re. 360 emplois ont \u00e9t\u00e9 supprim\u00e9s, l\u2019organisation du travail a \u00e9t\u00e9 adapt\u00e9e, l\u2019ouverture des magasins le dimanche a \u00e9t\u00e9 mise en place et un plan d\u2019investissement a \u00e9t\u00e9 mis sur pied pour r\u00e9nover les magasins. Ces mesures ont d\u2019abord provoqu\u00e9 une certaine agitation sociale, mais entre-temps, l\u2019entreprise semble pr\u00eate \u00e0 se d\u00e9velopper \u00e0 nouveau.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour\u00a0Belgique et\u00a0Mestdagh\u00a0renouvellent leur contrat de master franchise. La collaboration entre les deux entreprises est m\u00eame \u00e9tendue\u00a0: d\u00e9sormais, le groupe familial wallon exploitera \u00e9galement des formules de magasins plus petites telles que Carrefour Express et Carrefour Bio. \u00a0 Approche coordonn\u00e9e de l\u2019expansion Les deux soci\u00e9t\u00e9s travaillent ensemble depuis 2010\u00a0: Carrefour d\u00e9tient 25\u00a0% des parts de Mestdagh, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mestdagh exploitera d\u00e9sormais aussi des magasins Carrefour Express et Bio - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour Belgi\u00eb en Mestdagh vernieuwen hun masterfranchiseovereenkomst. 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