{"id":4242,"date":"2013-10-25T06:25:21","date_gmt":"2013-10-25T06:25:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/fun-ouvre-un-nouveau-magasin-a-leeuw-saint-pierre\/"},"modified":"2013-10-25T06:25:21","modified_gmt":"2013-10-25T06:25:21","slug":"fun-ouvre-un-nouveau-magasin-a-leeuw-saint-pierre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/fun-ouvre-un-nouveau-magasin-a-leeuw-saint-pierre\/","title":{"rendered":"Fun ouvre un nouveau magasin \u00e0 Leeuw-Saint-Pierre"},"content":{"rendered":"<h2>La p\u00e9riode la plus importante de l\u2019ann\u00e9e<\/h2>\n<p>Malgr\u00e9 le d\u00e9bat br\u00fblant concernant le P\u00e8re Fouettard, pour Fun la f\u00eate de Saint Nicolas reste la p\u00e9riode la plus importante de l\u2019ann\u00e9e, le moment id\u00e9al donc d\u2019ouvrir un nouveau point de vente. Celui-ci ouvre ses portes ce vendredi \u00e0 Leeuw-Saint-Pierre, \u00e0 la chauss\u00e9e de Mons, dans le <a target=\"_blank\" href=\"nl\/immobilier\/item\/15415-r%C3%A9ouverture-du-shopping-pajot-apr%C3%A8s-une-r%C3%A9novation-de-20-millions-d%E2%80%99euros\" rel=\"noopener\">Shoppingcenter Pajot, rouvert en mars dernier apr\u00e8s d\u2019importants travaux de r\u00e9novation<\/a>.<\/p>\n<p>Malgr\u00e9 <a target=\"_blank\" href=\"fr\/f-m-tail\/item\/16825-coolblue-ouvre-une-boutique-en-ligne-de-jouets\" rel=\"noopener\">l\u2019entr\u00e9e de l\u2019e-tailer Coolblue sur le march\u00e9 du jouet<\/a>, Hans Smolders est convaincu des atouts de son nouveau magasin physique : \u00ab Les consommateurs aiment que leurs magasins favoris soient proches les uns des autres, car malgr\u00e9 l\u2019essor de l\u2019e-commerce, ils continuent d\u2019appr\u00e9cier les magasins physiques \u00bb.<\/p>\n<h2>\n<br \/>Double strat\u00e9gie<\/h2>\n<p>Depuis deux ans environ Fun r\u00e9partit ses investissements sur ses magasins physiques et son webshop. L\u2019an dernier les ventes en ligne ont progress\u00e9 de plus de 50%, gr\u00e2ce notamment \u00e0 l\u2019\u00e9largissement de l\u2019offre online.<\/p>\n<p>\u00ab Pourtant des \u00e9tudes internationales ont d\u00e9montr\u00e9 que le magasin physique reste le lieu d\u2019achat pr\u00e9f\u00e9r\u00e9 du consommateur, quels que soient son \u00e2ge et ses revenus \u00bb, affirme Hans Smolders. \u00ab C\u2019est d\u2019ailleurs pour cette raison que les e-commer\u00e7ants comme Coolblue ouvrent \u00e9galement des magasins physiques. Chez Fun aussi nous suivons cette double strat\u00e9gie : les consommateurs peuvent donc retirer leur commande online dans le point de vente. \u00bb<\/p>\n<p>Fond\u00e9 par la famille Coeman, Fun \u2013 en partenariat avec le groupe d\u2019investissement cot\u00e9 en bourse Mitiska \u2013 s\u2019est d\u00e9velopp\u00e9 rapidement jusqu\u2019\u00e0 devenir l\u2019une des plus grandes cha\u00eenes de magasins sur le march\u00e9 des loisirs. Actuellement l\u2019enseigne dispose de 32 magasins d\u2019une surface moyenne de 2.000\u00a0 m\u00b2 et compte 350 employ\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La p\u00e9riode la plus importante de l\u2019ann\u00e9e Malgr\u00e9 le d\u00e9bat br\u00fblant concernant le P\u00e8re Fouettard, pour Fun la f\u00eate de Saint Nicolas reste la p\u00e9riode la plus importante de l\u2019ann\u00e9e, le moment id\u00e9al donc d\u2019ouvrir un nouveau point de vente. Celui-ci ouvre ses portes ce vendredi \u00e0 Leeuw-Saint-Pierre, \u00e0 la chauss\u00e9e de Mons, dans le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fun ouvre un nouveau magasin \u00e0 Leeuw-Saint-Pierre - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/fun-ouvre-un-nouveau-magasin-a-leeuw-saint-pierre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fun ouvre un nouveau magasin \u00e0 Leeuw-Saint-Pierre - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La p\u00e9riode la plus importante de l\u2019ann\u00e9e Malgr\u00e9 le d\u00e9bat br\u00fblant concernant le P\u00e8re Fouettard, pour Fun la f\u00eate de Saint Nicolas reste la p\u00e9riode la plus importante de l\u2019ann\u00e9e, le moment id\u00e9al donc d\u2019ouvrir un nouveau point de vente. 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