{"id":42486,"date":"2020-08-04T10:18:25","date_gmt":"2020-08-04T10:18:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/douwe-egberts-resiste-au-coronavirus-les-teletravailleurs-boivent-du-cafe-plus-onereux\/"},"modified":"2020-08-04T10:18:25","modified_gmt":"2020-08-04T10:18:25","slug":"douwe-egberts-resiste-au-coronavirus-les-teletravailleurs-boivent-du-cafe-plus-onereux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/douwe-egberts-resiste-au-coronavirus-les-teletravailleurs-boivent-du-cafe-plus-onereux\/","title":{"rendered":"Douwe Egberts : les t\u00e9l\u00e9travailleurs boivent du caf\u00e9 plus on\u00e9reux"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>JDE Peet\u2019s<\/strong>, la holding m\u00e8re de\u00a0<strong>Douwe Egberts<\/strong>, a pu pratiquement compenser les pertes survenues dans les canaux \u00ab\u2009out-of-home\u2009\u00bb pendant la pand\u00e9mie gr\u00e2ce \u00e0 l\u2019augmentation de la consommation de caf\u00e9 \u00e0 domicile. Les t\u00e9l\u00e9travailleurs d\u00e9pensent plus pour leur caf\u00e9.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Vente record pour le segment \u00e0 domicile<\/span><\/h2>\n<p><span style=\"background-color:white\">La fermeture des caf\u00e9s et de nombreux bureaux engendr\u00e9e par le coronavirus n\u2019a pas \u00e9pargn\u00e9 le groupe de caf\u00e9 JDE Peet\u2019s. La soci\u00e9t\u00e9 m\u00e8re de Douwe Egberts et de la marque de th\u00e9 Pickwick a vu son chiffre d\u2019affaires chuter de 2,9\u00a0%, \u00e0 3,2 milliards d\u2019euros, au cours du premier semestre de l\u2019ann\u00e9e. Cette situation a imm\u00e9diatement entra\u00een\u00e9 la premi\u00e8re baisse du cours de l\u2019action pour le groupe depuis son\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/douwe-egberts-ou-l%E2%80%99introduction-en-bourse-de-lann%C3%A9e\" target=\"_blank\" rel=\"noopener\">introduction en bourse en mai<\/a>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cependant, les ventes de caf\u00e9 pour consommation \u00e0 domicile ont connu une croissance de 3,7\u00a0% en Europe, le plus important march\u00e9 de l\u2019entreprise n\u00e9erlandaise\u00a0: JDE Peet&rsquo;s\u00a0y a m\u00eame atteint des ventes record. Il semble effectivement que pendant le confinement les t\u00e9l\u00e9travailleurs ont\u00a0<a href=\"https:\/\/trends.levif.be\/economie\/entreprises\/douwe-egberts-profite-d-une-consommation-de-cafe-a-domicile-en-hausse\/article-news-1316547.html?cookie_check=1596534459\" target=\"_blank\" rel=\"noopener\">consomm\u00e9 du caf\u00e9 plus on\u00e9reux chez eux<\/a>\u00a0que celui qu\u2019ils buvaient sur la route du travail ou au bureau. Les marges ont donc \u00e9t\u00e9 plus \u00e9lev\u00e9es, compensant partiellement les pertes du segment out-of-home (repr\u00e9sentant un quart du chiffre d\u2019affaires). Le commerce \u00e9lectronique a \u00e9galement connu une croissance de 63\u00a0% plus forte que jamais.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les b\u00e9n\u00e9fices sous-jacents ont atteint 393 millions d\u2019euros, soit une hausse de 12\u00a0% sur base annuelle. Depuis le mois de juin, le groupe a \u00e9galement d\u00e9clar\u00e9 observer\u00a0<a href=\"https:\/\/www.ft.com\/content\/21e51466-8ea5-4ecc-9cf1-5564d634639f\" target=\"_blank\" rel=\"noopener\">une belle reprise<\/a> dans le secteur horeca, conduisant JDE Peet\u2019s \u00e0 pr\u00e9voir une croissance de ses b\u00e9n\u00e9fices comprise entre 5 et 8\u00a0% ainsi qu\u2019une croissance positive des ventes pour l\u2019ensemble de l\u2019exercice.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JDE Peet\u2019s, la holding m\u00e8re de\u00a0Douwe Egberts, a pu pratiquement compenser les pertes survenues dans les canaux \u00ab\u2009out-of-home\u2009\u00bb pendant la pand\u00e9mie gr\u00e2ce \u00e0 l\u2019augmentation de la consommation de caf\u00e9 \u00e0 domicile. Les t\u00e9l\u00e9travailleurs d\u00e9pensent plus pour leur caf\u00e9. \u00a0 Vente record pour le segment \u00e0 domicile La fermeture des caf\u00e9s et de nombreux bureaux engendr\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Douwe Egberts : les t\u00e9l\u00e9travailleurs boivent du caf\u00e9 plus on\u00e9reux - RetailDetail BE<\/title>\n<meta name=\"description\" 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