{"id":42490,"date":"2020-08-04T11:16:55","date_gmt":"2020-08-04T11:16:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/reprise-rapide-pour-la-marque-de-mode-mango\/"},"modified":"2020-08-04T11:16:55","modified_gmt":"2020-08-04T11:16:55","slug":"reprise-rapide-pour-la-marque-de-mode-mango","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/reprise-rapide-pour-la-marque-de-mode-mango\/","title":{"rendered":"Reprise rapide pour la marque de mode Mango"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Mango<\/strong>\u00a0est presque la seule marque de mode\u00a0\u00e0 consid\u00e9rer positivement la premi\u00e8re moiti\u00e9 de l\u2019ann\u00e9e. Lors du premier semestre, le groupe de mode espagnol a presque r\u00e9alis\u00e9 d\u2019aussi belles performances que l\u2019an pass\u00e9 dans un certain nombre de pays europ\u00e9ens, et ce, malgr\u00e9 la crise du coronavirus.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">La Belgique est la moins touch\u00e9e<\/span><\/h2>\n<p><span style=\"background-color:white\">Chez Mango, les ventes se redressent rapidement dans \u00ab\u2009<a href=\"https:\/\/press.mango.com\/en\/mango-sales-in-the-first-semester-reach-pre-covid-levels-in-some-of-its-main-european-markets_105561\" target=\"_blank\" rel=\"noopener\">certains des plus importants march\u00e9s europ\u00e9ens<\/a>\u2009\u00bb, a d\u00e9clar\u00e9 le d\u00e9taillant espagnol. Dans certains pays, le groupe serait \u00e0 nouveau tr\u00e8s proche des niveaux de ventes atteints lors du premier semestre de 2019, lorsqu\u2019il avait, selon ses dires, enregistr\u00e9 un record de chiffre d\u2019affaires.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les pays en question sont, de mani\u00e8re assez frappante, la Belgique, l\u2019Allemagne, la Russie, les Pays-Bas et la Suisse. En Belgique, le chiffre d\u2019affaires n\u2019a baiss\u00e9 que de 4\u00a0%, tandis qu\u2019en Allemagne, il a diminu\u00e9 de 10\u00a0%. Pour les trois autres pays, faisant tous partie des dix plus grands march\u00e9s, la baisse s\u2019est situ\u00e9e entre 10 et 14\u00a0%. Le d\u00e9taillant ne divulgue aucun chiffre concernant le march\u00e9 int\u00e9rieur espagnol gravement touch\u00e9 par l\u2019\u00e9pid\u00e9mie.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">50\u00a0% de croissance en ligne\u00a0<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour Mango, le commerce \u00e9lectronique a jou\u00e9 le r\u00f4le de moteur dans la reprise\u00a0: entre mars et juin, les ventes en ligne ont augment\u00e9 de 50\u00a0%. \u00ab\u2009Ces march\u00e9s se portent mieux que pr\u00e9vu depuis le d\u00e9but de la crise sanitaire\u2009\u00bb, d\u00e9clare le PDG Toni Ruiz. Selon lui, cette situation s\u2019explique par les efforts d\u00e9ploy\u00e9s ces derni\u00e8res ann\u00e9es en mati\u00e8re de commerce \u00e9lectronique et d\u2019initiatives omnicanales.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les ventes de la plateforme d\u2019e-commerce lanc\u00e9e en 2000 repr\u00e9sentent pr\u00e8s de 24\u00a0% du chiffre d\u2019affaires total du groupe, ayant atteint 564 millions d\u2019euros en 2019. Ce chiffre exprime donc une croissance de 26,7\u00a0% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. \u00c0 l\u2019origine, Mango s\u2019\u00e9tait fix\u00e9 l\u2019objectif de r\u00e9aliser 30\u00a0% de son chiffre d\u2019affaires total gr\u00e2ce \u00e0 ses activit\u00e9s en ligne d\u2019ici 2020, mais dor\u00e9navant l\u2019entreprise compte faire encore mieux. De mani\u00e8re g\u00e9n\u00e9rale, le groupe espagnol pr\u00e9voit \u00e9galement une croissance de son chiffre d\u2019affaires cette ann\u00e9e.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mango\u00a0est presque la seule marque de mode\u00a0\u00e0 consid\u00e9rer positivement la premi\u00e8re moiti\u00e9 de l\u2019ann\u00e9e. Lors du premier semestre, le groupe de mode espagnol a presque r\u00e9alis\u00e9 d\u2019aussi belles performances que l\u2019an pass\u00e9 dans un certain nombre de pays europ\u00e9ens, et ce, malgr\u00e9 la crise du coronavirus. \u00a0 La Belgique est la moins touch\u00e9e Chez Mango, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reprise rapide pour la marque de mode Mango - RetailDetail 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