{"id":42702,"date":"2020-08-17T15:22:25","date_gmt":"2020-08-17T15:22:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-magasins-bio-origino-deviennent-ekoplaza-2\/"},"modified":"2020-08-17T15:22:25","modified_gmt":"2020-08-17T15:22:25","slug":"les-magasins-bio-origino-deviennent-ekoplaza-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-magasins-bio-origino-deviennent-ekoplaza-2\/","title":{"rendered":"Les magasins bio Origin\u2019O deviennent Ekoplaza"},"content":{"rendered":"<p><span style=\"background-color:white\">La formule bio n\u00e9erlandaise <strong>Ekoplaza<\/strong>\u00a0arrive en Belgique\u00a0: d\u2019abord avec la conversion des seize magasins belges d\u2019<strong>Origin\u2019O<\/strong>,\u00a0puis par une expansion progressive. Les deux enseignes appartiennent au m\u00eame groupe depuis l\u2019ann\u00e9e derni\u00e8re.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Un an apr\u00e8s la fusion<\/span><\/h2>\n<p><span style=\"background-color:white\">La conversion en Ekoplaza devrait commencer au premier trimestre\u00a02021, rapporte le CEO Erik Does \u00e0 la revue sp\u00e9cialis\u00e9e Groentennieuws. Mais le march\u00e9 belge gardera une organisation et une distribution propres. \u00ab\u2009Il \u00e9tait important \u00e0 nos yeux que les magasins\u00a0<a href=\"https:\/\/www.groentennieuws.nl\/article\/9240951\/ekoplaza-formule-breidt-uit-naar-belgie\/\" target=\"_blank\" rel=\"noopener\">conservent leur identit\u00e9<\/a>\u00a0et que celle-ci corresponde au pays et \u00e0 ses habitudes\u2009\u00bb, a notamment d\u00e9clar\u00e9 Erik Does.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Origin\u2019O compte seize supermarch\u00e9s bio en Belgique. La soci\u00e9t\u00e9 m\u00e8re du retailer, le fournisseur de produits bio Biofresh Belgium, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/biobedrijven-udea-en-biofresh-fuseren\" target=\"_blank\" rel=\"noopener\">a fusionn\u00e9 avec le groupe bio Udea<\/a>, soci\u00e9t\u00e9 m\u00e8re d\u2019Ekoplaza, en avril 2019. \u00c0 l\u2019\u00e9poque, l\u2019id\u00e9e \u00e9tait de maintenir les deux enseignes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">D\u00e9velopper le r\u00e9seau de franchises<\/span><\/h2>\n<p><span style=\"background-color:white\">Mais Erik Does veut \u00e0 pr\u00e9sent op\u00e9rer \u00ab\u2009beaucoup plus \u00e0 l\u2019\u00e9chelle du Benelux\u2009\u00bb, en exploitant les \u00e9conomies d\u2019\u00e9chelle potentielles et par le d\u00e9ploiement conjoint de nouvelles technologies. Ekoplaza veut par exemple proposer tous ses produits de marques de distributeur aux Pays-Bas et en Belgique, renouveler ses syst\u00e8mes de caisse et installer notamment des \u00e9tiquettes \u00e9lectroniques pour les fruits et l\u00e9gumes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019entreprise voit \u00e9galement de nouvelles possibilit\u00e9s d\u2019expansion sur le march\u00e9 belge\u00a0: d\u2019autres magasins bio aimeraient rejoindre le giron Ekoplaza ou b\u00e9n\u00e9ficier du soutien du groupe. \u00ab\u2009Nous commencerons par ces magasins, puis nous irons plus loin\u2009\u00bb, conclut le PDG.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La formule bio n\u00e9erlandaise Ekoplaza\u00a0arrive en Belgique\u00a0: d\u2019abord avec la conversion des seize magasins belges d\u2019Origin\u2019O,\u00a0puis par une expansion progressive. Les deux enseignes appartiennent au m\u00eame groupe depuis l\u2019ann\u00e9e derni\u00e8re. \u00a0 Un an apr\u00e8s la fusion La conversion en Ekoplaza devrait commencer au premier trimestre\u00a02021, rapporte le CEO Erik Does \u00e0 la revue sp\u00e9cialis\u00e9e Groentennieuws. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les magasins bio Origin\u2019O deviennent Ekoplaza - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La formule bio n\u00e9erlandaise Ekoplaza\u00a0arrive en Belgique\u00a0: d\u2019abord avec la conversion des 16 magasins belges d\u2019Origin\u2019O,\u00a0puis par une expansion progressive.\" \/>\n<meta name=\"robots\" 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