{"id":42725,"date":"2020-08-18T14:10:05","date_gmt":"2020-08-18T14:10:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zeeman-toutes-voiles-dehors-vers-la-france-et-lespagne\/"},"modified":"2020-08-18T14:10:05","modified_gmt":"2020-08-18T14:10:05","slug":"zeeman-toutes-voiles-dehors-vers-la-france-et-lespagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zeeman-toutes-voiles-dehors-vers-la-france-et-lespagne\/","title":{"rendered":"Zeeman, toutes voiles dehors vers la France et l\u2019Espagne"},"content":{"rendered":"<p><span style=\"background-color:white\">La crise du coronavirus ne peut freiner\u00a0<strong>Zeeman<\/strong>. Bien au contraire\u00a0: l\u2019enseigne de mode discount a l\u2019ambition d\u2019ouvrir une centaine de nouveaux magasins en France et en Espagne. Avant m\u00eame le Nouvel An, une dizaine de points de vente verront le jour en France.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">100 nouveaux magasins en France<\/span><\/h2>\n<p><span style=\"background-color:white\">Maintenant que l\u2019impact \u00e9conomique de la crise sanitaire se fait de plus en plus sentir, le march\u00e9 du discount se d\u00e9veloppe. Sur le march\u00e9 du textile \u00e9galement\u00a0: bien que les magasins Zeeman aient d\u00fb rester ferm\u00e9s pendant huit semaines, les clients sont revenus rapidement, explique le dirigeant fran\u00e7ais St\u00e9phane Bauer. La formule n\u00e9erlandaise ne jouit pas encore d\u2019une grande notori\u00e9t\u00e9 en France, mais cela devrait bient\u00f4t changer.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Trois nouveaux magasins ont d\u00e9j\u00e0 ouvert dans le pays ces derniers mois et la cha\u00eene en ajoutera une dizaine dans les mois \u00e0 venir. <a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2020\/08\/14\/malgre-la-crise-de-l-habillement-zeeman-ouvre-a-tout-va_6048938_3234.html\" target=\"_blank\" rel=\"noopener\">La r\u00e9gion parisienne est d\u00e9sormais particuli\u00e8rement en cibl\u00e9e<\/a>. Aujourd\u2019hui, le d\u00e9taillant n\u00e9erlandais poss\u00e8de 292 boutiques fran\u00e7aises, mais \u00e0 terme, il pourrait en ouvrir une centaine d\u2019autres.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour cette expansion, Zeeman se concentre d\u00e9sormais sur la croissance organique, et non plus sur les reprises lors de faillites ou de r\u00e9organisations, comme le faisait auparavant l\u2019entreprise aux Pays-Bas et en Allemagne. Le discounter \u00e9tant davantage consid\u00e9r\u00e9 France comme un magasin de proximit\u00e9 qu\u2019une destination shopping \u00e0 part enti\u00e8re, il recherche maintenant des locaux commerciaux b\u00e9n\u00e9ficiant d\u2019un flux de clients important dans les villes de plus de 40\u2009000 habitants. Les locaux pr\u00e9sentent de pr\u00e9f\u00e9rence une surface d\u2019environ 250\u00a0m\u00b2.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">L\u2019Espagne est aussi une priorit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">En Espagne aussi, la marque du petit marin investit massivement\u00a0: cinq ans apr\u00e8s son arriv\u00e9e, l\u2019entreprise y compte d\u00e9sormais soixante-dix magasins\u2009; Zeeman tend maintenant \u00e0 atteindre les cent magasins \u00e0 moyen terme. \u00ab\u2009La France et l\u2019Espagne sont les deux pays o\u00f9 notre expansion est une priorit\u00e9\u2009\u00bb, a d\u00e9clar\u00e9 Bauer au journal Le Monde.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En 2019 Zeeman avait r\u00e9alis\u00e9 un chiffre d\u2019affaires de 769 millions d\u2019euros. L\u2019entreprise compte 1300 magasins et vend, selon elle, 24 millions de sous-v\u00eatements chaque ann\u00e9e. D\u00e9but juin\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zeeman-kapitein-jan-zeeman-overleden\" target=\"_blank\" rel=\"noopener\">le fondateur de la marque, Jan Zeeman, est d\u00e9c\u00e9d\u00e9<\/a>\u00a0\u00e0 l\u2019\u00e2ge de 78 ans, mais la cha\u00eene reste aux mains de sa famille, tant sur le plan financier qu\u2019op\u00e9rationnel.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crise du coronavirus ne peut freiner\u00a0Zeeman. Bien au contraire\u00a0: l\u2019enseigne de mode discount a l\u2019ambition d\u2019ouvrir une centaine de nouveaux magasins en France et en Espagne. Avant m\u00eame le Nouvel An, une dizaine de points de vente verront le jour en France. \u00a0 100 nouveaux magasins en France Maintenant que l\u2019impact \u00e9conomique de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zeeman, toutes voiles dehors vers la France et l\u2019Espagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La crise du coronavirus ne peut freiner\u00a0Zeeman. 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