{"id":42731,"date":"2020-08-19T08:53:59","date_gmt":"2020-08-19T08:53:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/kruidvat-met-fin-a-son-concept-urbain-kruidvat-de-stad-2\/"},"modified":"2020-08-19T08:53:59","modified_gmt":"2020-08-19T08:53:59","slug":"kruidvat-met-fin-a-son-concept-urbain-kruidvat-de-stad-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/kruidvat-met-fin-a-son-concept-urbain-kruidvat-de-stad-2\/","title":{"rendered":"Kruidvat met fin \u00e0 son concept urbain Kruidvat in de Stad"},"content":{"rendered":"<p><span style=\"background-color:white\">Apr\u00e8s trois ans, la cha\u00eene de drogueries\u00a0<strong>Kruidvat\u00a0<\/strong>ne poursuivra pas le concept de magasins urbains Kruidvat in de Stad (\u00ab\u00a0\u00e0 la Ville\u00a0\u00bb),\u00a0pr\u00e9sent dans plusieurs grandes villes belges et n\u00e9erlandaises. Les magasins seront transform\u00e9s selon la derni\u00e8re formule du d\u00e9taillant.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2>Demande en couches pour b\u00e9b\u00e9s<\/h2>\n<p><span style=\"background-color:white\">Bien que les magasins urbains de Kruidvat r\u00e9alisent pourtant de belles performances, la cha\u00eene de drogueries a d\u00e9cid\u00e9 d\u2019arr\u00eater le concept, car il ne proposait pas une partie de l\u2019assortiment que les clients attendent. C\u2019est qu\u2019a d\u00e9clar\u00e9 le PDG, Ed van de Weerdt, de la holding m\u00e8re A.S. Watson\u00a0<a href=\"https:\/\/retailtrends.nl\/item\/61370\/podcast-retaillessen-van-ed-van-de-weerd-a-s-watson-\" target=\"_blank\" rel=\"noopener\">dans un podcast<\/a>\u00a0de RetailTrends\u00a0: \u00ab\u2009Gr\u00e2ce \u00e0 Kruidvat in de Stad, nous en avons appris plus sur le fonctionnement de la segmentation. Et c\u2019est \u00e9galement cette voie que nous souhaitons vraiment poursuivre. Vous adaptez encore mieux votre assortiment au groupe cible local. Ces magasins \u00e9taient davantage centr\u00e9s sur les produits beaut\u00e9 et moins sur, par exemple, les b\u00e9b\u00e9s et les marchandises. Le client s\u2019attend \u00e0 y trouver des couches et autres, mais nous n\u2019en avions pas.\u2009\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Kruidvat a besoin de ces produits pour r\u00e9ussir, pense le dirigeant. Les magasins seront donc convertis au dernier concept de magasin du d\u00e9taillant, mais ils conserveront malgr\u00e9 tout une gamme plus large de produits de beaut\u00e9 et de soins.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La formule urbaine Kruidvat in de Stad a \u00e9t\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/kruidvat-lanceert-nieuw-stadsconcept-antwerpen\" target=\"_blank\" rel=\"noopener\">lanc\u00e9e en automne\u00a02017<\/a>\u00a0et est pr\u00e9sente dans plusieurs grandes villes de Belgique et des Pays-Bas. L\u2019objectif \u00e9tait de mieux r\u00e9pondre aux besoins sp\u00e9cifiques des citadins\u00a0: les magasins proposent, entre autres, des produits de beaut\u00e9 et des accessoires de mode, ainsi que des snacks et des boissons fra\u00eeches \u00e0 consommer sur le pouce.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s trois ans, la cha\u00eene de drogueries\u00a0Kruidvat\u00a0ne poursuivra pas le concept de magasins urbains Kruidvat in de Stad (\u00ab\u00a0\u00e0 la Ville\u00a0\u00bb),\u00a0pr\u00e9sent dans plusieurs grandes villes belges et n\u00e9erlandaises. Les magasins seront transform\u00e9s selon la derni\u00e8re formule du d\u00e9taillant. \u00a0 Demande en couches pour b\u00e9b\u00e9s Bien que les magasins urbains de Kruidvat r\u00e9alisent pourtant de belles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kruidvat met fin \u00e0 son concept urbain Kruidvat in de Stad - RetailDetail BE<\/title>\n<meta name=\"description\" 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