{"id":42781,"date":"2020-08-20T08:59:07","date_gmt":"2020-08-20T08:59:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/mms-devoile-sa-plus-grande-innovation-en-plus-de-dix-ans-2\/"},"modified":"2020-08-20T08:59:07","modified_gmt":"2020-08-20T08:59:07","slug":"mms-devoile-sa-plus-grande-innovation-en-plus-de-dix-ans-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mms-devoile-sa-plus-grande-innovation-en-plus-de-dix-ans-2\/","title":{"rendered":"M&amp;M\u2019s\u00ae d\u00e9voile sa plus grande innovation en plus de dix ans"},"content":{"rendered":"<p><em>(publireportage)<\/em> <strong>M&amp;M\u2019s<\/strong>\u00ae a le plaisir d\u2019annoncer l\u2019une des innovations produits les plus notables de la marque. La vedette de la cat\u00e9gorie du chocolat p\u00e9n\u00e8tre un nouveau segment : celui des tablettes ! Quatri\u00e8me plus grande marque de chocolat en Belgique, M&amp;M\u2019s\u00ae est incontestablement taill\u00e9e pour ce segment et propose cinq vari\u00e9t\u00e9s qui feront leur apparition ensemble sur le march\u00e9. Un lancement qui repr\u00e9sente bien les ambitions de M&amp;M\u2019s\u00ae.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Une marque vedette dans un segment vedette<\/h2>\n<p>En tant qu\u2019acteur de premier plan dans la cat\u00e9gorie du chocolat, M&amp;M\u2019s\u00ae est depuis plusieurs ann\u00e9es le pilier du segment \u00ab bitesize \u00bb. M&amp;M\u2019s\u00ae a cr\u00e9\u00e9 une exp\u00e9rience gustative de la friandise, dont se d\u00e9lecte plus d\u2019un quart des foyers belges . Combiner produits vedettes et innovation, telle semble \u00eatre la formule du succ\u00e8s pour M&amp;M\u2019s\u00ae au fil du temps.<\/p>\n<p>\u00a0<\/p>\n<p>Repr\u00e9sentant 127 millions de CSV, les tablettes de chocolat constituent de peu le plus grand segment du march\u00e9 du chocolat en Belgique . Elles repr\u00e9sentent donc une grande opportunit\u00e9 au sein de ce march\u00e9. La c\u00e9l\u00e8bre marque correspond parfaitement au segment des tablettes, car elle allie le plaisir color\u00e9 qui la caract\u00e9rise \u00e0 une exp\u00e9rience de partage. M&amp;M\u2019s\u00ae introduit une innovation notable dans le segment des tablettes tout en cr\u00e9ant de nouveaux moments de plaisir et en attirant l\u2019attention du client.<\/p>\n<p>\u00a0<\/p>\n<h2>Une toute nouvelle mani\u00e8re de savourer des M&amp;M\u2019s\u00ae<\/h2>\n<p>Le lancement de ces nouvelles tablettes a d\u00e9j\u00e0 remport\u00e9 un succ\u00e8s retentissant au Royaume-Uni, o\u00f9 elles ont \u00e9t\u00e9 \u00e9lues \u00ab Produit de l\u2019ann\u00e9e \u00bb en 2019. M&amp;M\u2019s\u00ae Belgique s\u2019appuie sur cette performance pour lancer un plan ambitieux.<\/p>\n<p>\u00a0<\/p>\n<p>Pour la toute premi\u00e8re fois, cinq vari\u00e9t\u00e9s seront pr\u00e9sent\u00e9es en m\u00eame temps : Cacahu\u00e8te, Chocolat au Lait, Noisette, Crispy et Amande. Les M&amp;M\u2019s\u00ae seront enrob\u00e9s d\u2019un onctueux chocolat. Comme les personnages M&amp;M\u2019s\u00ae repr\u00e9sentent chacun leur propre saveur, au go\u00fbt d\u00e9licieux de la tablette s\u2019ajoute une exp\u00e9rience client haute en couleur.<\/p>\n<p>\u00a0<\/p>\n<p>Pour soutenir ce lancement historique, M&amp;M\u2019s\u00ae va mener un plan d\u2019activation \u00e0 360\u00b0 allant de la communication sur les r\u00e9seaux sociaux aux actions promotionnelles en magasin.<\/p>\n<p>\u00a0<\/p>\n<p>Ces tablettes feront progressivement leur apparition dans les rayons des magasins \u00e0 partir de la mi-mai. Elles devraient \u00eatre disponibles sur la quasi-totalit\u00e9 du territoire belge \u00e0 la fin de l\u2019\u00e9t\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(publireportage) M&amp;M\u2019s\u00ae a le plaisir d\u2019annoncer l\u2019une des innovations produits les plus notables de la marque. La vedette de la cat\u00e9gorie du chocolat p\u00e9n\u00e8tre un nouveau segment : celui des tablettes ! Quatri\u00e8me plus grande marque de chocolat en Belgique, M&amp;M\u2019s\u00ae est incontestablement taill\u00e9e pour ce segment et propose cinq vari\u00e9t\u00e9s qui feront leur apparition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M&amp;M\u2019s\u00ae d\u00e9voile sa plus grande innovation en plus de dix ans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"(publireportage) M&amp;M\u2019s\u00ae a le plaisir d\u2019annoncer l\u2019une des innovations produits les plus notables de la marque. 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