{"id":42897,"date":"2020-08-27T10:25:29","date_gmt":"2020-08-27T10:25:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/action-debarque-en-tchequie-huitieme-pays-a-son-tableau-de-chasse\/"},"modified":"2020-08-27T10:25:29","modified_gmt":"2020-08-27T10:25:29","slug":"action-debarque-en-tchequie-huitieme-pays-a-son-tableau-de-chasse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-debarque-en-tchequie-huitieme-pays-a-son-tableau-de-chasse\/","title":{"rendered":"Action d\u00e9barque en Tch\u00e9quie, son huiti\u00e8me pays"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Action<\/strong>\u00a0a ouvert aujourd\u2019hui ses deux premiers magasins en Tch\u00e9quie. Il s\u2019agit du huiti\u00e8me pays pour le discounter non-food n\u00e9erlandais, qui fait \u00e9galement ses premiers pas en ligne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Le m\u00eame assortiment partout<\/span><\/h2>\n<p><span style=\"background-color:white\">Action a d\u2019embl\u00e9e inaugur\u00e9 deux magasins en Tch\u00e9quie\u00a0: un \u00e0 Hradec Kr\u00e1lov\u00e9, l\u2019autre \u00e0 Kladno. Au moins trois magasins suppl\u00e9mentaires s\u2019y ajouteront durant la premi\u00e8re quinzaine de septembre. La R\u00e9publique tch\u00e8que est le huiti\u00e8me pays o\u00f9 le discounter n\u00e9erlandais est actif, alors que les pr\u00e9parations battent leur plein pour le num\u00e9ro neuf \u2013 l\u2019Italie.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab Nous allons encore \u00e9tendre nos activit\u00e9s \u00e0\u00a0<a href=\"https:\/\/www.nu.nl\/economie\/6073324\/action-blijft-winkels-openen-en-experimenteert-heel-voorzichtig-online.html\" target=\"_blank\" rel=\"noopener\">cinq autres pays<\/a>, dont au moins l\u2019Italie l\u2019ann\u00e9e prochaine. Ces nouveaux pays seront tous frontaliers de pays o\u00f9 nous sommes d\u00e9j\u00e0 pr\u00e9sents\u00a0\u00bb, a expliqu\u00e9 le CEO Sander Van der Laan au site web NU. Selon Sander Van der Laan, cette extensibilit\u00e9 est la cons\u00e9quence des chevauchements de l\u2019assortiment\u00a0: 95% des 6 000 articles propos\u00e9s sont les m\u00eames partout.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Premiers pas dans l\u2019e-commerce \u00e9lectronique<\/span><\/h2>\n<p><span style=\"background-color:white\">Action pourrait ainsi ouvrir cent magasins suppl\u00e9mentaires cette ann\u00e9e, dont trois aux Pays-Bas, son pays d\u2019origine (\u00e0 La Haye, Krimpen aan den IJssel et Tilburg). Selon Sander Van der Laan, Action pourrait \u00e9galement poursuivre son expansion en ligne\u00a0: \u00ab\u00a0Aujourd\u2019hui, tous les consommateurs sont en ligne. La pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 le ph\u00e9nom\u00e8ne, mais aussi \u00e9largi le groupe cible.\u00a0\u00bb En effet, le nombre de visiteurs sur le site web augmente plus rapidement que la fr\u00e9quentation des magasins physiques.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pourtant, l\u2019e-commerce reste \u00ab\u00a0sacr\u00e9ment difficile\u00a0\u00bb \u00e0 rentabiliser en raison des prix bas pratiqu\u00e9s par la cha\u00eene, explique le CEO. Il exp\u00e9rimente donc un syst\u00e8me \u00ab\u00a0click &amp; collect\u00a0\u00bb dans\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/action-teste-un-syst%C3%A8me-click-collect-en-france\" target=\"_blank\" rel=\"noopener\">cinq magasins en France <\/a>\u00a0et\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/action-teste-d%C3%A9sormais-aussi-le-click-collect-en-belgique\" target=\"_blank\" rel=\"noopener\">cinq autres dans la r\u00e9gion d\u2019Anvers<\/a>. D\u2019abord parce que le confinement a\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/des-retards-d%E2%80%99approvisionnement-chez-action\" target=\"_blank\" rel=\"noopener\">lourdement pes\u00e9 sur r\u00e9sultats<\/a> dans ces pays, mais il s\u2019agit \u00e9galement d\u2019un \u00ab\u00a0test grandeur nature\u00a0\u00bb. La crise sanitaire a provoqu\u00e9 une baisse du chiffre d\u2019affaires de 50% \u00e0 parfois 75% sur les premiers mois de cette ann\u00e9e.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Action\u00a0a ouvert aujourd\u2019hui ses deux premiers magasins en Tch\u00e9quie. Il s\u2019agit du huiti\u00e8me pays pour le discounter non-food n\u00e9erlandais, qui fait \u00e9galement ses premiers pas en ligne. \u00a0 Le m\u00eame assortiment partout Action a d\u2019embl\u00e9e inaugur\u00e9 deux magasins en Tch\u00e9quie\u00a0: un \u00e0 Hradec Kr\u00e1lov\u00e9, l\u2019autre \u00e0 Kladno. Au moins trois magasins suppl\u00e9mentaires s\u2019y ajouteront durant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action d\u00e9barque en Tch\u00e9quie, son huiti\u00e8me pays - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Action\u00a0a ouvert ses deux premiers magasins en Tch\u00e9quie. 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