{"id":42913,"date":"2020-08-27T13:55:25","date_gmt":"2020-08-27T13:55:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amazon-ouvre-le-premier-supermarche-fresh-dautres-magasins-suivront\/"},"modified":"2020-08-27T13:55:25","modified_gmt":"2020-08-27T13:55:25","slug":"amazon-ouvre-le-premier-supermarche-fresh-dautres-magasins-suivront","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-ouvre-le-premier-supermarche-fresh-dautres-magasins-suivront\/","title":{"rendered":"Amazon ouvre le premier supermarch\u00e9 Fresh, d&#039;autres suivront"},"content":{"rendered":"<p><span style=\"background-color:white\">Le premier supermarch\u00e9\u00a0<strong>Amazon<\/strong>\u00a0Fresh ouvre ses portes dans le quartier de Woodland Hills, en Californie : le magasin combine gamme plut\u00f4t traditionnelle et technologie innovante, notamment avec des charriots intelligents et des paiements sans caisses.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Prix comp\u00e9titifs<\/span><\/h2>\n<p><span style=\"background-color:white\">Amazon a de grands projets avec la\u00a0<a href=\"https:\/\/www.amazon.com\/fmc\/m\/20190651?almBrandId=QW1hem9uIEZyZXNo\" target=\"_blank\" rel=\"noopener\">nouvelle cha\u00eene de supermarch\u00e9s physiques<\/a>, qui rejoint\u00a0<strong>Whole Foods<\/strong>, l\u2019un des principaux acteurs du march\u00e9, et les petits magasins de proximit\u00e9 enti\u00e8rement automatis\u00e9s Amazon Go. La nouvelle formule offre des prix comp\u00e9titifs pour une gamme qui comprend \u00e0 la fois des marques A connues et la marque de distributeur Whole Foods 365, la marque de distributeur Fresh et de nombreux produits frais. Sur place, un service de restauration pr\u00e9pare des repas, des petits pains chauds, des pizzas, du poulet r\u00f4ti et du pain frais. Les clients peuvent les pr\u00e9commander sur l&rsquo;application.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans le magasin d\u2019environ 1000 m\u00b2, les clients pourront utiliser des caddies intelligents Dash, qui\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/amazon-rolt-slimme-winkelkarretjes-uit\" target=\"_blank\" rel=\"noopener\">sont \u00e9quip\u00e9s de capteurs et de reconnaissance d&rsquo;images<\/a>: le caddie reconna\u00eet les produits d\u00e9pos\u00e9s par le client et les facture imm\u00e9diatement. Il n\u2019est donc plus n\u00e9cessaire de faire la file \u00e0 la caisse. Les membres Prime peuvent faire leurs courses en ligne et les faire livrer ou venir les r\u00e9cup\u00e9rer le jour m\u00eame ; il existe \u00e9galement un point de retrait et de retour pour les commandes en ligne sur amazon.com. Pour obtenir des informations sur les produits, les clients peuvent utiliser leur compte Alexa : il suffit de demander \u00ab\u00a0Alexa, o\u00f9 puis-je trouver le ketchup\u00a0?\u00a0\u00bb pour obtenir une r\u00e9ponse imm\u00e9diate. Chez eux, les acheteurs peuvent d\u00e9j\u00e0 demander \u00e0 Alexa de faire une liste de courses.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le magasin sera initialement ouvert \u00e0 une client\u00e8le restreinte, sur invitation. Dans les semaines \u00e0 venir, il sera \u00e9galement ouvert au grand public. En outre, trois autres ouvertures de l\u2019enseigne sont en pr\u00e9paration. Avec ce nouveau concept, Amazon semble finalement vouloir se positionner comme s\u00e9rieux concurrent des cha\u00eenes de supermarch\u00e9s traditionnelles comme Kroger ou Albertsons.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier supermarch\u00e9\u00a0Amazon\u00a0Fresh ouvre ses portes dans le quartier de Woodland Hills, en Californie : le magasin combine gamme plut\u00f4t traditionnelle et technologie innovante, notamment avec des charriots intelligents et des paiements sans caisses. \u00a0 Prix comp\u00e9titifs Amazon a de grands projets avec la\u00a0nouvelle cha\u00eene de supermarch\u00e9s physiques, qui rejoint\u00a0Whole Foods, l\u2019un des principaux acteurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon ouvre le premier supermarch\u00e9 Fresh, d&#039;autres suivront - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le premier supermarch\u00e9\u00a0Amazon\u00a0Fresh ouvre ses portes en Californie : le magasin combine gamme plut\u00f4t traditionnelle et technologie innovante.\" \/>\n<meta name=\"robots\" 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