{"id":42966,"date":"2020-08-31T10:20:41","date_gmt":"2020-08-31T10:20:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/bricolage-jardin\/makro-compare-les-prix-avec-ceux-de-ses-concurrents-dans-le-secteur-du-bricolage-2\/"},"modified":"2020-08-31T10:20:41","modified_gmt":"2020-08-31T10:20:41","slug":"makro-compare-les-prix-avec-ceux-de-ses-concurrents-dans-le-secteur-du-bricolage-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/makro-compare-les-prix-avec-ceux-de-ses-concurrents-dans-le-secteur-du-bricolage-2\/","title":{"rendered":"Makro compare les prix avec ses concurrents du bricolage"},"content":{"rendered":"<p><span style=\"background-color:white\">Pour renforcer son slogan \u00ab\u00a0Chaque jour un prix bas\u00a0\u00bb,\u00a0<strong>Makro<\/strong>\u00a0a d\u00e9cid\u00e9 de publier les prix de ses concurrents Brico, Hubo et Gamma pour certains produits dans sa derni\u00e8re brochure. Le d\u00e9but d\u2019une guerre des prix\u00a0?<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Des prix bas chaque jour<\/span><\/h2>\n<p><span style=\"background-color:white\">Le nouveau d\u00e9pliant non food de Makro consacre deux pages au Work Center, le service de bricolage en drive-in du retailer. Pour neuf produits, Makro publie non seulement son propre prix, mais aussi les prix (nettement plus \u00e9lev\u00e9s) pratiqu\u00e9s le 6 ao\u00fbt par les trois grandes cha\u00eenes de bricolage\u00a0: Brico, Hubo et Gamma. Il ne s\u2019agit pas de promotions, souligne la soci\u00e9t\u00e9 de cash&amp;carry, mais de prix bas ajust\u00e9s chaque jour pour notamment une p\u00e2te de jointoiement Knauf, un robinet thermostatique de douche Grohe et des pierres de bordure en b\u00e9ton.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Bien que la publicit\u00e9 comparative soit parfaitement l\u00e9gale en Belgique, les observateurs \u00e9mettent des r\u00e9serves sur cette tactique\u00a0: \u00ab\u00a0Selon moi, ce type d\u2019action publicitaire ne fonctionne qu\u2019\u00e0 court terme. Il est impossible de construire quelque chose avec une telle strat\u00e9gie. De plus, comparer les prix aussi ouvertement n\u2019est pas sans danger.\u00a0<a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20200828_95286512\" target=\"_blank\" rel=\"noopener\">\u00c0 long terme, vous risquez de d\u00e9clencher une guerre des prix<\/a>\u00a0\u00bb, explique le publicitaire Harry Demey (LDV United) dans Het Nieuwsblad. On peut \u00e9galement s\u2019interroger sur la pertinence d\u2019un prix datant d\u2019il y a trois semaines sur un march\u00e9 concurrentiel o\u00f9 les d\u00e9taillants ajustent chaque jour \u2013 et parfois m\u00eame plusieurs fois par jour \u2013 leurs prix \u00e0 ceux de leurs concurrents.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour renforcer son slogan \u00ab\u00a0Chaque jour un prix bas\u00a0\u00bb,\u00a0Makro\u00a0a d\u00e9cid\u00e9 de publier les prix de ses concurrents Brico, Hubo et Gamma pour certains produits dans sa derni\u00e8re brochure. Le d\u00e9but d\u2019une guerre des prix\u00a0? \u00a0 Des prix bas chaque jour Le nouveau d\u00e9pliant non food de Makro consacre deux pages au Work Center, le service [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Makro compare les prix avec ses concurrents du bricolage - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour renforcer son slogan 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