{"id":43009,"date":"2020-09-01T12:48:55","date_gmt":"2020-09-01T12:48:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/leen-bakker-et-kwantum-unissent-leurs-forces-2\/"},"modified":"2020-09-01T12:48:55","modified_gmt":"2020-09-01T12:48:55","slug":"leen-bakker-et-kwantum-unissent-leurs-forces-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/leen-bakker-et-kwantum-unissent-leurs-forces-2\/","title":{"rendered":"Leen Bakker et Kwantum unissent leurs forces"},"content":{"rendered":"<p><span style=\"background-color:white\">Les cha\u00eenes de d\u00e9coration d&rsquo;int\u00e9rieur\u00a0<strong>Leen Bakker<\/strong>\u00a0et\u00a0<strong>Kwantum<\/strong><\/span>\u00a0sont plac\u00e9es sous\u00a0<span style=\"background-color:white\">l\u2019\u00e9gide d\u2019une \u00e9quipe de direction commune. <\/span>Les deux formules continuent toutefois \u00e0 exister s\u00e9par\u00e9ment vis-\u00e0-vis le consommateur.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Une combinaison des deux<\/span><\/h2>\n<p><span style=\"background-color:white\">Les deux enseignes hollandaises de d\u00e9coration d\u2019int\u00e9rieur partagent des liens historiques et ont <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/bevestigd-leen-bakker-handen-van-gilde-equity-management\" target=\"_blank\" rel=\"noopener\">toutes deux rejoint le portefeuille du fonds d&rsquo;investissement Gilde<\/a>, mais vont\u00a0<a href=\"https:\/\/www.dvhn.nl\/economie\/Woonwarenhuizen-Leen-Bakker-en-Kwantum-gaan-meer-samenwerken-25977028.html\" target=\"_blank\" rel=\"noopener\">d\u00e9sormais \u00e9galement collaborer sur le plan op\u00e9rationnel<\/a>. \u00c0 partir d&rsquo;aujourd&rsquo;hui, les deux entreprises seront plac\u00e9es sous une direction commune.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Cette nouvelle \u00e9quipe de direction sera emmen\u00e9e par Debbie Klein,\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/nieuwe-ceo-leen-bakker-komt-van-bij-beter-bed\" target=\"_blank\" rel=\"noopener\">PDG de Leen Bakker depuis 2018<\/a>. Le directeur de Kwantum sera quant \u00e0 lui directeur des op\u00e9rations. Les autres postes de direction seront \u00e9galement occup\u00e9s par des employ\u00e9s de l&rsquo;une des deux cha\u00eenes.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Acc\u00e9l\u00e9ration de la croissance\u00a0<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour les consommateurs, les deux enseignes resteront distinctes. Leur offre est en effet compl\u00e9mentaire, Leen Bakker proposant principalement de la d\u00e9coration et du mobilier, tandis que Kwantum est sp\u00e9cialis\u00e9e dans les rev\u00eatements de fen\u00eatres et des sols.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">En coulisses, cependant, l&rsquo;intention est de fusionner, en particulier pour se concentrer sur les ventes en ligne et la strat\u00e9gie de d\u00e9veloppement, rapporte Dagblad van het Noorden. D\u2019apr\u00e8s le journal, la configuration commune devrait assurer l\u2019acc\u00e9l\u00e9ration de la croissance. Dans une interview accord\u00e9e \u00e0 RetailDetail, Debbie Klein a \u00e9galement d\u00e9clar\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/debbie-klein-leen-bakker-%20%22Les%20grands%20magasins%20sont%20comme%20vous%20les%20aimez%22\" target=\"_blank\" rel=\"noopener\">miser beaucoup sur le commerce \u00e9lectronique et les m\u00e9dias num\u00e9riques<\/a>.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Kwantum et Leen Bakker sont toutes deux actives en Belgique et aux Pays-Bas. Kwantum compte 110 magasins et plus de 2000 employ\u00e9s, et Leen Bakker compte 165 magasins et 2500 employ\u00e9s.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les cha\u00eenes de d\u00e9coration d&rsquo;int\u00e9rieur\u00a0Leen Bakker\u00a0et\u00a0Kwantum\u00a0sont plac\u00e9es sous\u00a0l\u2019\u00e9gide d\u2019une \u00e9quipe de direction commune. Les deux formules continuent toutefois \u00e0 exister s\u00e9par\u00e9ment vis-\u00e0-vis le consommateur. \u00a0 Une combinaison des deux Les deux enseignes hollandaises de d\u00e9coration d\u2019int\u00e9rieur partagent des liens historiques et ont toutes deux rejoint le portefeuille du fonds d&rsquo;investissement Gilde, mais vont\u00a0d\u00e9sormais \u00e9galement collaborer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leen Bakker et Kwantum unissent leurs forces - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Leen Bakker\u00a0et\u00a0Kwantum sont plac\u00e9es sous une direction commune. 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