{"id":43055,"date":"2020-09-03T10:00:09","date_gmt":"2020-09-03T10:00:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pourquoi-le-discounter-penny-affiche-des-prix-eleves\/"},"modified":"2020-09-03T10:00:09","modified_gmt":"2020-09-03T10:00:09","slug":"pourquoi-le-discounter-penny-affiche-des-prix-eleves","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-le-discounter-penny-affiche-des-prix-eleves\/","title":{"rendered":"Pourquoi le discounter Penny affiche des prix \u00e9lev\u00e9s"},"content":{"rendered":"<p><span style=\"background-color:white\">La nourriture est trop bon march\u00e9 : de nombreux produits seraient deux fois plus chers si les d\u00e9g\u00e2ts environnementaux \u00e9taient pris en compte. Le discounter allemand\u00a0<strong>Penny<\/strong>\u00a0affiche d\u00e9sormais ce prix \u00ab\u00a0r\u00e9el\u00a0\u00bb en rayons.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Clarifier le co\u00fbt de la consommation<\/span><\/h2>\n<p><span style=\"background-color:white\">Un kilo de viande hach\u00e9e bio devrait co\u00fbter plus de 20 euros, et non 9 euros comme c&rsquo;est le cas actuellement. Un litre de lait devrait co\u00fbter 1,75 euros, pas 79 centimes. Ce du moins en facturant le prix \u00ab\u00a0r\u00e9el\u00a0\u00bb, en incluant le co\u00fbt environnemental du produit : les \u00e9missions de carbone et d&rsquo;azote, l&rsquo;\u00e9nergie consomm\u00e9e, les cons\u00e9quences de la surfertilisation, etc. L&rsquo;universit\u00e9 d&rsquo;Augsbourg a calcul\u00e9 le \u00ab\u00a0co\u00fbt r\u00e9el\u00a0\u00bb de seize produits de marque propre de Penny, le discounter du groupe\u00a0<strong>Rewe<\/strong>. Le d\u00e9taillant affiche d\u00e9sormais clairement ces prix dans les rayons, dans une nouvelle succursale durable du quartier de Spandau, \u00e0 Berlin.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L&rsquo;objectif est de sensibiliser les clients en les confrontant aux \u00e9carts de prix consid\u00e9rables : Dans cette logique, le fromage de Gouda devrait \u00eatre 88% plus cher et la mozzarella 52%. Pour les fruits et l\u00e9gumes, les \u00e9carts sont moindres : les bananes devraient \u00eatre 19% plus ch\u00e8res, les tomates 12% et les pommes 8%. Les \u00e9carts sont \u00e9galement plus limit\u00e9s pour les produits bio, bien que la viande bio serait 126% plus ch\u00e8re si tous les co\u00fbts r\u00e9els de production \u00e9taient pris en compte.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Nous devons faire appara\u00eetre clairement les co\u00fbts de notre consommation\u00a0\u00bb, a d\u00e9clar\u00e9 Stefan Magel, PDG de Rewe. Ce n&rsquo;est que comme \u00e7a que le client pourra faire ses achats en toute connaissance de cause. \u00a0\u00ab\u00a0En tant qu&rsquo;entreprise sur un march\u00e9 hautement comp\u00e9titif,\u00a0<a href=\"https:\/\/www.thelocal.de\/20200901\/how-much-your-german-food-shop-should-really-cost\" target=\"_blank\" rel=\"noopener\">nous faisons ind\u00e9niablement partie du probl\u00e8me<\/a>\u00a0\u00bb, admet-il. Il esp\u00e8re maintenant faire un pas dans la bonne direction. Il convient de souligner que les clients n\u2019ont pas \u00e0 payer le \u00ab\u00a0prix r\u00e9el\u00a0\u00bb.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Vingt initiatives durables<\/span><\/h2>\n<p><span style=\"background-color:white\">Ce n&rsquo;est qu&rsquo;une des vingt initiatives durables que Penny a lanc\u00e9es dans le magasin de Berlin, qui est \u00e9quip\u00e9 entre autres d&rsquo;un h\u00f4tel pour insectes. Dans cette nouvelle filiale, les clients trouvent des r\u00e9ponses \u00e0 des questions telles que \u00ab\u00a0Quels produits se trouveraient encore dans les rayons si les abeilles et autres insectes pollinisateurs venaient \u00e0 disparaitre\u00a0?\u00a0\u00bb ou \u00ab\u00a0Comment ranger correctement les aliments dans mon r\u00e9frig\u00e9rateur pour qu\u2019ils restent frais plus longtemps ?\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans le rayon fruits et l\u00e9gumes, on retrouve des exemplaires \u00ab\u00a0imparfaits\u00a0\u00bb, pour d\u00e9noncer le gaspillage alimentaire. Les \u0153ufs Respeggt garantissent qu&rsquo;aucun poussin m\u00e2le n&rsquo;a \u00e9t\u00e9 tu\u00e9 dans la cha\u00eene d&rsquo;approvisionnement. Les produits d\u2019entretien sont dans des emballages recycl\u00e9s. Les \u00e9tiquettes appos\u00e9es sur les produits laitiers frais indiquent au client que les produits peuvent \u00eatre consomm\u00e9s au-del\u00e0 de leur date de p\u00e9remption avec le slogan : \u00ab\u00a0Sentir. Go\u00fbter. Profiter.\u00a0\u00bb. En caisse, les clients peuvent faire un petit don \u00e0 une organisation locale qui vient en aide aux enfants et aux jeunes d\u00e9favoris\u00e9s. \u00ab\u00a0La durabilit\u00e9 est de plus en plus un crit\u00e8re d\u00e9cisif dans le choix du magasin\u00a0\u00bb, explique Magel pour justifier ces actions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nourriture est trop bon march\u00e9 : de nombreux produits seraient deux fois plus chers si les d\u00e9g\u00e2ts environnementaux \u00e9taient pris en compte. Le discounter allemand\u00a0Penny\u00a0affiche d\u00e9sormais ce prix \u00ab\u00a0r\u00e9el\u00a0\u00bb en rayons. \u00a0 Clarifier le co\u00fbt de la consommation Un kilo de viande hach\u00e9e bio devrait co\u00fbter plus de 20 euros, et non 9 euros [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi le discounter Penny affiche des prix \u00e9lev\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De nombreux produits seraient plus chers si les d\u00e9g\u00e2ts environnementaux \u00e9taient pris en compte. 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