{"id":43103,"date":"2020-09-04T20:01:44","date_gmt":"2020-09-04T20:01:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-et-coca-cola-parviennent-a-un-accord-apres-plusieurs-mois-de-conflit\/"},"modified":"2020-09-04T20:01:44","modified_gmt":"2020-09-04T20:01:44","slug":"colruyt-et-coca-cola-parviennent-a-un-accord-apres-plusieurs-mois-de-conflit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-coca-cola-parviennent-a-un-accord-apres-plusieurs-mois-de-conflit\/","title":{"rendered":"Colruyt et Coca-Cola parviennent \u00e0 un accord apr\u00e8s plusieurs mois de conflit"},"content":{"rendered":"<p><span style=\"background-color:white\">Six mois apr\u00e8s que\u00a0<strong>Colruyt<\/strong>\u00a0a suspendu une partie des commandes au fabricant de sodas\u00a0<strong>Coca-Cola<\/strong>, les deux partenaires commerciaux sont parvenus \u00e0 un accord sur la poursuite de leur coop\u00e9ration. Les commandes ont \u00e9t\u00e9 relanc\u00e9es.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Temporairement indisponibles<\/span><\/h2>\n<p><span style=\"background-color:white\">Le conflit entre Colruyt et Coca-Cola a \u00e9t\u00e9 r\u00e9solu : les deux entreprises ont conclu un accord et les produits seront bient\u00f4t \u00e0 nouveau disponibles dans les magasins et sur la boutique en ligne. C\u2019est ce qu\u2019a annonc\u00e9 Colruyt \u00e0 l&rsquo;agence de presse Belga.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le 10 f\u00e9vrier, RetailDetail avait constat\u00e9 que plusieurs produits de la gamme Coca-Cola \u00e9taient absents des magasins Colruyt et de la boutique en ligne Collect &amp; Go. Le d\u00e9taillant avait ult\u00e9rieurement confirm\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-maintenant-aussi-en-d%C3%A9saccord-avec-coca-cola\" target=\"_blank\" rel=\"noopener\">que les n\u00e9gociations avec son fournisseur ne s\u2019\u00e9taient pas d\u00e9roul\u00e9es comme pr\u00e9vu<\/a>\u00a0et que, par cons\u00e9quent, certains produits \u00e9taient temporairement indisponibles.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour les observateurs, ce conflit n\u2019a rien de surprenant\u00a0:\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-suspend-les-livraisons-%C3%A0-intermarch%C3%A9\" target=\"_blank\" rel=\"noopener\">depuis le d\u00e9but de cette ann\u00e9e, le fabricant de sodas \u00e9tait d\u00e9j\u00e0 en d\u00e9saccord<\/a>\u00a0avec\u00a0<strong>Intermarch\u00e9<\/strong>\u00a0en France et avec\u00a0<strong>Edeka<\/strong>\u00a0en Allemagne, deux cha\u00eenes de supermarch\u00e9s qui, comme Colruyt, font partie de l&rsquo;alliance europ\u00e9enne du commerce de d\u00e9tail\u00a0<strong>Agecore<\/strong>. Ce groupe \u00e9tait d\u00e9j\u00e0 en prises avec PepsiCo, Nestl\u00e9 et Mars. Toutefois, Colruyt n&rsquo;a jamais explicitement confirm\u00e9 que le boycott s&rsquo;inscrivait dans le cadre de cette alliance de vente au d\u00e9tail.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Remarquablement longue<\/span><\/h2>\n<p><span style=\"background-color:white\">Quoi qu\u2019il en soit, l\u2019affaire s\u2019est davantage enlis\u00e9e en Belgique qu\u2019\u00e0 l\u2019\u00e9tranger : en France,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/guerre-du-coca-accord-de-paix-en-france-pas-encore-en-belgique\" target=\"_blank\" rel=\"noopener\">un \u00ab\u00a0accord \u00e9quilibr\u00e9\u00a0\u00bb<\/a>\u00a0a \u00e9t\u00e9 trouv\u00e9 d\u00e9but du mois de mars entre Intermarch\u00e9 et Coca-Cola. Le 14 ao\u00fbt, la cha\u00eene de supermarch\u00e9s allemande Edeka a annonc\u00e9 <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/Konditionenstreit-Edeka-bestaetigt-Einigung-mit-Coke-147777\" target=\"_blank\" rel=\"noopener\">s\u2019\u00eatre r\u00e9concili\u00e9e<\/a>\u00a0avec le fabricant de sodas. Le d\u00e9taillant n&rsquo;a pas donn\u00e9 de d\u00e9tails.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En Belgique, les partenaires commerciaux ont finalement mis plus de six mois \u00e0 trouver un accord, ce qui est \u00e9tonnamment long. La crise du coronavirus y est probablement pour quelque chose : tant le d\u00e9taillant alimentaire que le fabricant ont eu d\u2019autres priorit\u00e9s. N\u00e9anmoins, l\u2019une ou les deux parties seraient longtemps rest\u00e9es intransigeantes. La lutte n\u2019a cependant pas \u00e9tait impitoyable\u00a0: Colruyt n&rsquo;a supprim\u00e9 qu&rsquo;un nombre limit\u00e9 de r\u00e9f\u00e9rences.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le r\u00e9cent diff\u00e9rend entre Colruyt et\u00a0<strong>Douwe Egberts<\/strong>\u00a0a dur\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-douwe-egberts-se-r%C3%A9concilient\" target=\"_blank\" rel=\"noopener\">environ un mois et demi<\/a>. Un affrontement relativement court : en 2019, le conflit avec Mars <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/mars-en-agecore-colruyt-bereiken-akkoord\" target=\"_blank\" rel=\"noopener\">s\u2019est \u00e9tendu sur deux mois<\/a>, celui avec Nestl\u00e9 sur\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestl%C3%A9-et-colruyt-enterrent-la-hache-de-guerre\" target=\"_blank\" rel=\"noopener\">plus de trois mois<\/a>. En 2018, un conflit avec PepsiCo avait\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-en-pepsico-begraven-de-strijdbijl-weer-pepsi-de-rekken\" target=\"_blank\" rel=\"noopener\">\u00e9galement dur\u00e9 environ deux mois<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six mois apr\u00e8s que\u00a0Colruyt\u00a0a suspendu une partie des commandes au fabricant de sodas\u00a0Coca-Cola, les deux partenaires commerciaux sont parvenus \u00e0 un accord sur la poursuite de leur coop\u00e9ration. Les commandes ont \u00e9t\u00e9 relanc\u00e9es. \u00a0 Temporairement indisponibles Le conflit entre Colruyt et Coca-Cola a \u00e9t\u00e9 r\u00e9solu : les deux entreprises ont conclu un accord et les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt et Coca-Cola parviennent \u00e0 un accord apr\u00e8s plusieurs mois de conflit - RetailDetail BE<\/title>\n<meta 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