{"id":43126,"date":"2020-09-07T16:25:58","date_gmt":"2020-09-07T16:25:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/colruyt-ferme-collishop\/"},"modified":"2020-09-07T16:25:58","modified_gmt":"2020-09-07T16:25:58","slug":"colruyt-ferme-collishop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/colruyt-ferme-collishop\/","title":{"rendered":"Colruyt ferme Collishop"},"content":{"rendered":"

Colruyt<\/strong>\u00a0ferme sa boutique en ligne non-food\u00a0Collishop<\/strong>\u00a0mais poursuit l\u2019activit\u00e9 par le biais de filiales plus clairement d\u00e9finies comme Dreambaby<\/strong>. Les ventes g\u00e9n\u00e9ralistes de produits non-food s\u2019arr\u00eateront sur la plateforme \u00e0 partir du 9 novembre, bien que le d\u00e9taillant de Halle souligne que Collishop Professional continuera d\u2019exister et qu\u2019aucun emploi ne sera perdu.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u00ab\u00a0Pas une mesure d\u2019\u00e9conomie\u00a0\u00bb<\/span><\/h2>\n

L\u2019avenir appartient aux sp\u00e9cialistes du web, dit-on chez Colruyt : les ventes en ligne se concentreront sur Dreambaby, Dreamland, Fiets ! et le sp\u00e9cialiste du textile de bain et de lit MyUnderwear24. Les magasins Colruyt assureront eux-m\u00eames les ventes des produits alimentaires (\u00ab\u00a0Cuisine et Art de la table\u00a0\u00bb). Il ne s\u2019agit pas d\u2019une mesure d\u2019\u00e9conomie, souligne-t-on \u00e0 Halle : le groupe continuera d\u2019investir dans l\u2019e-commerce, mais par le biais de \u00ab\u00a0concepts de magasins adapt\u00e9s\u00a0\u00bb et clairement d\u00e9finis, \u00e0 m\u00eame de r\u00e9pondre \u00e0 \u00ab\u00a0l\u2019\u00e9volution des besoins des consommateurs\u00a0\u00bb.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

La boutique en ligne Collishop a d\u00e9marr\u00e9 en 1983 et est devenue, selon le d\u00e9taillant de Halle, l\u2019une des plus grandes boutiques en ligne belges. Mais afin de clarifier la structure du Groupe Colruyt, l\u2019enseigne de grande distribution se concentrera d\u00e9sormais sur ses porte-\u00e9tendard clairs que sont Dreambaby, Dreamland, Fiets! et MyUnderwear24. Collishop se repliera sur les services aux entreprises et aux cr\u00e8ches.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Le r\u00e9seau de points d\u2019enl\u00e8vement Collishop dans les magasins Colruyt ne sera pas non plus supprim\u00e9 : il continuera \u00e0 \u00eatre utilis\u00e9 pour l\u2019enl\u00e8vement des commandes pass\u00e9es sur les autres boutiques en ligne. Par cons\u00e9quent, le groupe ne pr\u00e9voit pas d\u2019impact significatif sur son chiffre d\u2019affaires. Les ventes en ligne ne repr\u00e9sentent de toute mani\u00e8re \u00ab\u00a0que\u00a0\u00bb 5\u00a0% du chiffre d\u2019affaires du commerce de d\u00e9tail du groupe Colruyt (hors carburants), et passent principalement par Collect&Go.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Non rentable<\/span><\/h2>\n

\u00ab\u00a0Dans l\u2019e-commerce \u00e9lectronique, on voit appara\u00eetre d\u2019une part quelques tr\u00e8s grandes plateformes internationales, et de l\u2019autre c\u00f4t\u00e9 du spectre, des sp\u00e9cialistes. Dans notre strat\u00e9gie, nous avons choisi de nous concentrer sur les cat\u00e9gories dans lesquelles nous voulons vraiment \u00eatre pertinents\u00a0\u00bb, a d\u00e9clar\u00e9 Dieter Struye, Directeur Non-Food, \u00e0 RetailDetail. \u00ab\u00a0Donc au lieu de proposer un assortiment plus large de produits comme Collishop, nous avons\u00a0 choisi de nous sp\u00e9cialiser. C\u2019est dans cette direction que nous voulons aller.\u00a0\u00bb Dieter Struye dit croire \u00e9norm\u00e9ment au volet omnichannel : \u00ab\u00a0La combinaison de l\u2019exp\u00e9rience propos\u00e9e dans nos magasins physiques d\u2019une part et de la commodit\u00e9 du commerce \u00e9lectronique d\u2019autre part va encore gagner en importance \u00e0 l\u2019avenir.\u00a0\u00bb\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00ab\u00a0Ce n\u2019est pas un secret : Collishop n\u2019a pas \u00e9t\u00e9 rentable ces derni\u00e8res ann\u00e9es\u00a0\u00bb, admet-il, \u00ab\u00a0et nous n\u2019avons pas identifi\u00e9 de possibilit\u00e9s de retrouver de la rentabilit\u00e9 \u00e0 court terme. Quand on op\u00e8re des choix strat\u00e9giques, il faut oser \u00eatre honn\u00eate dans l\u2019int\u00e9r\u00eat de ses parties prenantes et affecter ensuite ses ressources l\u00e0 o\u00f9 elles peuvent \u00eatre utiles. C\u2019est donc un moyen de pr\u00e9server durablement la rentabilit\u00e9 de nos activit\u00e9s non-food : nous estimons que nous avons int\u00e9r\u00eat \u00e0 passer par des sp\u00e9cialistes, afin d\u2019\u00eatre \u00e0 la fois pertinents et rentables.\u00a0\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

400 points d\u2019enl\u00e8vement<\/span><\/h2>\n

Des changements sont-ils pr\u00e9vus dans l\u2019approche omnichanel des magasins sp\u00e9cialis\u00e9s non-food au sein du groupe Colruyt ? \u00ab\u00a0Nous y travaillions d\u00e9j\u00e0 : ces sp\u00e9cialistes sont d\u00e9j\u00e0 en ligne et nous allons maintenant y concentrer nos ressources et notre attention. Nous croyons \u00e9galement en la force du groupe, avec plus de 400 points d\u2019enl\u00e8vement pour les produits non-food. Nous allons continuer \u00e0 les d\u00e9velopper.\u00a0\u00bb La fermeture de Collishop peut entra\u00eener une certaine perte de chiffre d\u2019affaires pour le groupe, mais quand vous n\u2019\u00eates pas rentable et vous ne vous sentez pas utile pour le client, il faut faire des choix, poursuit Dieter Struye.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Colruyt a r\u00e9cemment investi dans ses activit\u00e9s non-food\u00a0avec l\u2019acquisition de Fiets!<\/a>, et plus r\u00e9cemment en\u00a0augmentant sa participation<\/a>\u00a0dans la cha\u00eene de mode ZEB. Le groupe \u00e9tudie-t-il des possibilit\u00e9s d\u2019\u00e9tendre encore son \u00e9curie de sp\u00e9cialistes en proc\u00e9dant \u00e0 de nouvelles acquisitions ? \u00ab\u00a0Il n\u2019y a aucun projet concret, mais si des opportunit\u00e9s int\u00e9ressantes se pr\u00e9sentent qui s\u2019inscrivent dans l\u2019\u00e9cosyst\u00e8me du groupe Colruyt et sont pertinentes pour le client, nous sommes int\u00e9ress\u00e9s. Le meilleur exemple en est Fiets!, dans lequel nous avons investi l\u2019ann\u00e9e derni\u00e8re.\u00a0\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Colruyt\u00a0ferme sa boutique en ligne non-food\u00a0Collishop\u00a0mais poursuit l\u2019activit\u00e9 par le biais de filiales plus clairement d\u00e9finies comme Dreambaby. Les ventes g\u00e9n\u00e9ralistes de produits non-food s\u2019arr\u00eateront sur la plateforme \u00e0 partir du 9 novembre, bien que le d\u00e9taillant de Halle souligne que Collishop Professional continuera d\u2019exister et qu\u2019aucun emploi ne sera perdu. \u00a0 \u00ab\u00a0Pas une mesure […]<\/p>\n","protected":false},"author":1,"featured_media":43123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nColruyt ferme Collishop - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt\u00a0ferme sa boutique en ligne non-food\u00a0Collishop, bien que 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