{"id":43155,"date":"2020-09-08T12:07:42","date_gmt":"2020-09-08T12:07:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-magasins-de-proximite-carrefour-vendent-beaucoup-plus-de-vin-2\/"},"modified":"2020-09-08T12:07:42","modified_gmt":"2020-09-08T12:07:42","slug":"les-magasins-de-proximite-carrefour-vendent-beaucoup-plus-de-vin-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-magasins-de-proximite-carrefour-vendent-beaucoup-plus-de-vin-2\/","title":{"rendered":"Les magasins de proximit\u00e9 Carrefour vendent beaucoup plus de vin"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Carrefour<\/strong>\u00a0a \u00e9galement b\u00e9n\u00e9fici\u00e9 de la hausse des ventes de vin dans les supermarch\u00e9s : les magasins de proximit\u00e9, en particulier, ont connu une forte croissance. Les vins en bag in box et les ros\u00e9s ont \u00e9t\u00e9 les grands gagnants, les vins europ\u00e9ens l\u2019emportent sur les vins du Nouveau Monde.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Gagnant gr\u00e2ce \u00e0 la proximit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Les chiffres publi\u00e9s par Carrefour Belgique pour la p\u00e9riode du 1er juillet 2019 au 30 juin 2020 montrent que les ventes de vin dans les supermarch\u00e9s se portent bien : le d\u00e9taillant a vu ses ventes augmenter de 9,9%. Les magasins de proximit\u00e9 ont enregistr\u00e9 des r\u00e9sultats nettement meilleurs, avec des ventes en hausse de 19% pour Express, 13,4% pour Market et 1,1% pour les hypermarch\u00e9s. \u00ab\u00a0Gr\u00e2ce \u00e0 ses magasins de proximit\u00e9, Carrefour ressort donc gagnant de cette p\u00e9riode critique, malgr\u00e9 une foire aux vins annul\u00e9e chez Carrefour Market \u00e0 cause du Covid\u00a0\u00bb, peut-on lire. Les enseignes homologues sont \u00e0 la traine\u00a0: les ventes dans les magasins int\u00e9gr\u00e9s des concurrents ont augment\u00e9 de 5,9%, et de 8,8% pour les magasins franchis\u00e9s. Les ventes des hard discounters ont quant \u00e0 elles grimp\u00e9 de 8,7%.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Chez Carrefour, la plus forte croissance a \u00e9t\u00e9 enregistr\u00e9e pour les vins en \u00ab\u00a0bag in box\u00a0\u00bb, qui ont augment\u00e9 de 35% en 2020. Une croissance qui aurait pu \u00eatre largement sup\u00e9rieure : des p\u00e9nuries sont survenues en avril et en mai suite au comportement de th\u00e9saurisation des consommateurs. La croissance des vins ros\u00e9s est \u00e9galement remarquable : +15,7% sur le march\u00e9, +16,1% chez Carrefour. Il s&rsquo;agit d&rsquo;une tendance mondiale, qui a \u00e9t\u00e9 favoris\u00e9e par la m\u00e9t\u00e9o favorable pendant la p\u00e9riode de confinement.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Les ventes migrent vers les vins europ\u00e9ens<\/span><\/h2>\n<p><span style=\"background-color:white\">La France, l&rsquo;Espagne, le Chili, l&rsquo;Afrique du Sud et l&rsquo;Australie ont fait moins bien que le march\u00e9, tandis que l&rsquo;Italie, le Portugal et le reste de l&rsquo;Europe ont affich\u00e9 une forte croissance (+18 %). \u00ab\u00a0Nous constatons une tendance de fond qui va probablement s&rsquo;acc\u00e9l\u00e9rer : les vins du monde sont en perte de vitesse, et les ventes migrent vers les vins europ\u00e9ens. Cette tendance pourrait s&rsquo;acc\u00e9l\u00e9rer en raison des cons\u00e9quences de la crise du Covid-19. La France pourrait \u00e9galement en b\u00e9n\u00e9ficier dans un deuxi\u00e8me temps. Le Covid, les voyages en Europe et la sensibilisation \u00e0 l&rsquo;environnement pourraient influencer les ventes de vins internationaux \u00e0 long terme\u00a0\u00bb, pense le d\u00e9taillant.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Les vins biologiques connaissent une croissance d&rsquo;environ 20% sur le march\u00e9 belge, et de 50% chez Carrefour : \u00ab\u00a0Nous pr\u00e9voyons de renforcer davantage notre assortiment biologique en 2021.\u00a0\u00bb Le march\u00e9 belge des vins mousseux est \u00e0 +3,2% (+3,1% chez Carrefour). Les hard discounters sont les grands gagnants dans cette cat\u00e9gorie, avec une croissance de 7,8%.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Carrefour a communiqu\u00e9 ces chiffres \u00e0 l&rsquo;approche de la Foire aux vins, qui se d\u00e9roulera du 16 septembre au 5 octobre. Jusqu&rsquo;\u00e0 310 r\u00e9f\u00e9rences sont propos\u00e9es en promotion : 140 dans le catalogue commun pour Market et Hyper, 170 dans le catalogue suppl\u00e9mentaire pour Hyper. Chez Carrefour, plus de bouteilles achet\u00e9es rime avec promotion plus \u00e9lev\u00e9e : -20% pour 3 bouteilles, -25% pour 6 bouteilles et -35% pour 24 bouteilles. Cette ann\u00e9e, le d\u00e9taillant met l&rsquo;accent sur les vins biologiques, les C\u00f4tes du Rh\u00f4ne et les grands crus.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour\u00a0a \u00e9galement b\u00e9n\u00e9fici\u00e9 de la hausse des ventes de vin dans les supermarch\u00e9s : les magasins de proximit\u00e9, en particulier, ont connu une forte croissance. Les vins en bag in box et les ros\u00e9s ont \u00e9t\u00e9 les grands gagnants, les vins europ\u00e9ens l\u2019emportent sur les vins du Nouveau Monde. \u00a0 Gagnant gr\u00e2ce \u00e0 la proximit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les magasins de proximit\u00e9 Carrefour vendent beaucoup plus de vin - RetailDetail BE<\/title>\n<meta name=\"description\" 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