{"id":43159,"date":"2020-09-08T12:10:31","date_gmt":"2020-09-08T12:10:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-ventes-de-vins-belges-explosent-chez-delhaize-2\/"},"modified":"2020-09-08T12:10:31","modified_gmt":"2020-09-08T12:10:31","slug":"les-ventes-de-vins-belges-explosent-chez-delhaize-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-ventes-de-vins-belges-explosent-chez-delhaize-2\/","title":{"rendered":"Les ventes de vins belges explosent chez Delhaize"},"content":{"rendered":"<p><span style=\"background-color:white\">La crise du coronavirus influence \u00e9galement les ventes de vin chez\u00a0<strong>Delhaize<\/strong>. Lors de sa prochaine foire aux vins, le d\u00e9taillant mettra l&rsquo;accent sur les vins sans sulfite ajout\u00e9, les vins biologiques, les vins mis en bouteille par l\u2019enseigne et les vins belges.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Nouvelle tendance : le vin en poches<\/span><\/h2>\n<p><span style=\"background-color:white\">Puisque la consommation du vin a migr\u00e9 du secteur horeca vers une consommation \u00e0 domicile, les ventes de vin dans les supermarch\u00e9s ont augment\u00e9 au cours des six derniers mois, rapporte le responsable des achats Pieter-Jan Cuyvers de Delhaize. Il en va de m\u00eame pour les champagnes : bien qu\u2019aucun ou tr\u00e8s peu d\u2019\u00e9v\u00e8nements aient pu \u00eatre organis\u00e9s, les Belges ont continu\u00e9 \u00e0 boire du champagne. Ce constat contraste quelque peu avec les r\u00e9cents rapports alarmants en France. Le Cava est en difficult\u00e9 en raison de la fermeture du secteur horeca, mais le Prosecco b\u00e9n\u00e9ficie de la popularit\u00e9 de l\u2019Aperol Spritz, un ap\u00e9ritif souvent pr\u00e9par\u00e9 \u00e0 la maison.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Delhaize rel\u00e8ve d\u2019importantes diff\u00e9rences r\u00e9gionales en mati\u00e8re de consommation de vin, et celles-ci s&rsquo;accentuent : Les Flamands boivent plus de vins du Nouveau Monde et de vin blanc, tandis qu\u2019au Sud on consomme davantage de vin rouge et ros\u00e9, et les pays traditionnels du vin sont plus populaires. Depuis mars, Delhaize a d\u00e9j\u00e0 vendu un demi-million de vins en \u00ab\u00a0bag in box\u00a0\u00bb de plus que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Ces cubis sont d\u00e9sormais \u00e9galement disponibles dans un nouveau format de 2,25 litres (l&rsquo;\u00e9quivalent de trois bouteilles).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les poches souples d\u20191,5 litre sont devenues une v\u00e9ritable tendance. Dans son unit\u00e9 d\u2019embouteillage, Delhaize a d\u2019ailleurs install\u00e9 une nouvelle machine pour r\u00e9aliser ce type d&#8217;emballage, qui est refermable et prend moins de place qu\u2019un carton. Les ventes de vins en bouteille ont \u00e9galement fortement augment\u00e9 : les consommateurs ne sont pas insensibles \u00e0 l&rsquo;excellent rapport qualit\u00e9-prix.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Local et transparent<\/span><\/h2>\n<p><span style=\"background-color:white\">Le nombre de commandes de vin en ligne a augment\u00e9 de mani\u00e8re significative, tout comme pour les autres cat\u00e9gories de produits\u00a0: Delhaize mise sur la pr\u00e9sentation et la convivialit\u00e9 des pages de sa boutique en ligne et sur la qualit\u00e9 des informations. Dans les magasins, Delhaize met l&rsquo;accent sur le conseil et l&rsquo;exp\u00e9rience client, avec des d\u00e9gustations et des pictogrammes clairs. Depuis la crise du coronavirus, le d\u00e9taillant constate une demande encore plus forte pour les produits locaux et la transparence. La vente de vins belges, une petite niche, conna\u00eet une forte croissance : cette ann\u00e9e, la cha\u00eene de supermarch\u00e9s pr\u00e9voit de vendre pas moins de 50.000 bouteilles locales, contre 20.000 l&rsquo;ann\u00e9e derni\u00e8re.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Delhaize accorde de plus en plus d\u2019importance aux vins biologiques et vins sans sulfite ajout\u00e9. Par exemple, le d\u00e9taillant lance des vins d&rsquo;entr\u00e9e de gamme biologiques espagnols sous sa nouvelle marque Plaza Mayor et introduit notamment un Bordeaux sans sulfite ajout\u00e9 (C\u0153ur de Vigne de Ch\u00e2teau Lanbersac). Autre nouveaut\u00e9, des vins de Tasmanie et du Maroc. La collaboration avec des partenaires loyaux est encore renforc\u00e9e : Duval-Leroy, Codorniu ou Altano (Symington), par exemple. Pour ceux qui souhaitent go\u00fbter un vin avant de l&rsquo;acheter, le d\u00e9taillant propose une autre nouveaut\u00e9 s\u00e9duisante : des kits d\u00e9couverte avec des tubes de vin de 10 cl (un verre). Vous trouverez une bo\u00eete avec deux vins belges et un kit de food pairing avec douze tubes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La traditionnelle foire aux vins d\u2019automne de Delhaize se d\u00e9roulera du 17 septembre au 14 octobre. Pendant cette p\u00e9riode, les clients pourront acheter une s\u00e9lection de plus de 200 vins (et 50 autres exclusivement en ligne) en b\u00e9n\u00e9ficiant d\u2019une r\u00e9duction de 25% ou de promotions 2+1 et 1+1.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crise du coronavirus influence \u00e9galement les ventes de vin chez\u00a0Delhaize. Lors de sa prochaine foire aux vins, le d\u00e9taillant mettra l&rsquo;accent sur les vins sans sulfite ajout\u00e9, les vins biologiques, les vins mis en bouteille par l\u2019enseigne et les vins belges. \u00a0 Nouvelle tendance : le vin en poches Puisque la consommation du vin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les ventes de vins belges explosent chez Delhaize - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La crise du coronavirus influence \u00e9galement les ventes de vin chez\u00a0Delhaize. 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