{"id":43167,"date":"2020-09-09T07:48:40","date_gmt":"2020-09-09T07:48:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/chiffres-records-pour-lensonline-pendant-le-semestre-corona\/"},"modified":"2020-09-09T07:48:40","modified_gmt":"2020-09-09T07:48:40","slug":"chiffres-records-pour-lensonline-pendant-le-semestre-corona","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/chiffres-records-pour-lensonline-pendant-le-semestre-corona\/","title":{"rendered":"Chiffres records pour LensOnline pendant le semestre du coronavirus"},"content":{"rendered":"<p><span style=\"background-color:white\">Le d\u00e9taillant de lentilles de contact en ligne\u00a0<strong>LensOnline\u00a0<\/strong>a enregistr\u00e9 des chiffres records pendant la crise du coronavirus. Il semble que le commerce \u00e9lectronique ait finalement conquis l\u2019ensemble de la population.\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Les personnes \u00e2g\u00e9es adoptent le e-commerce<\/span><\/h2>\n<p><span style=\"background-color:white\"><strong>LensGroup<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de LensOnline, a vu ses ventes augmenter de 30% au cours des six derniers mois. La soci\u00e9t\u00e9 du e-commerce compte d\u00e9sormais plus de 10.000 nouveaux clients parmi lesquels, selon ses dires, un nombre remarquablement plus \u00e9lev\u00e9 de personnes \u00e2g\u00e9es. Il s\u2019agit l\u00e0 de la p\u00e9riode la plus performante des 16 ans d&rsquo;histoire du d\u00e9taillant en ligne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0La crise du coronavirus a finalement permis au commerce \u00e9lectronique d\u2019atteindre toutes les couches de la population en Belgique\u00a0\u00bb, d\u00e9clare l\u2019administrateur d\u00e9l\u00e9gu\u00e9 Koen Ann\u00e9. \u00ab\u00a0Et ces nouveaux clients ne se sont pas manifest\u00e9s uniquement pendant le confinement. Apr\u00e8s six mois, nous constatons qu&rsquo;ils continuent \u00e0 commander et que le montant de leurs achats r\u00e9p\u00e9t\u00e9s ne diminue pas.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">Cependant, les diff\u00e9rences entre les pays \u00e9taient notables. Aux Pays-Bas, le chiffre d\u2019affaires a doubl\u00e9, d\u00e9passant m\u00eame les ventes de l&rsquo;ensemble des 12.000 opticiens en France, tandis que les ventes ont l\u00e9g\u00e8rement recul\u00e9 en Espagne et en Italie. Dans ces pays, LensGroup a notamment rencontr\u00e9 des probl\u00e8mes logistiques en raison de la crise du coronavirus.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">La distribution hybride, c\u2019est l\u2019avenir<\/span><\/h2>\n<p><span style=\"background-color:white\">Ces six derniers mois ont confirm\u00e9 le \u00ab\u00a0mod\u00e8le de distribution hybride\u00a0\u00bb LensGroup : en plus de ses boutiques en ligne, le vendeur de lentilles travaille avec des magasins d&rsquo;optique locaux, aupr\u00e8s desquels les clients peuvent se rendre pour obtenir un service. \u00c0 l&rsquo;avenir, l&rsquo;entreprise souhaite se concentrer davantage sur cette interd\u00e9pendance des services en ligne et des services physiques.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0LensGroup poss\u00e8de aujourd&rsquo;hui plusieurs boutiques en ligne, sur lesquelles certaines ne sont pr\u00e9sentes et n\u2019offrent une distribution qu\u2019en ligne. Nous constatons qu\u2019elles n\u2019ont pas autant de succ\u00e8s que les magasins proposant une distribution \u00e0 la fois en ligne et hors ligne. Nous allons maintenant mettre cette constatation \u00e0 profit\u00a0\u00bb, d\u00e9clare Koen Ann\u00e9<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019administrateur d\u00e9l\u00e9gu\u00e9 donne un autre conseil aux d\u00e9taillants physiques\u00a0: \u00ab\u00a0Profitez du web et int\u00e9grez-le pleinement dans tous vos processus. N\u2019en faites pas un canal s\u00e9par\u00e9, car vous risqueriez de cr\u00e9er une entreprise dans votre entreprise, qui deviendrait un concurrent de la distribution traditionnelle.\u00a0\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9taillant de lentilles de contact en ligne\u00a0LensOnline\u00a0a enregistr\u00e9 des chiffres records pendant la crise du coronavirus. Il semble que le commerce \u00e9lectronique ait finalement conquis l\u2019ensemble de la population.\u00a0 \u00a0 Les personnes \u00e2g\u00e9es adoptent le e-commerce LensGroup, la soci\u00e9t\u00e9 m\u00e8re de LensOnline, a vu ses ventes augmenter de 30% au cours des six derniers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chiffres records pour LensOnline pendant le semestre 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