{"id":43175,"date":"2020-09-09T10:33:20","date_gmt":"2020-09-09T10:33:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/impermo-sinstalle-en-wallonie-apres-lacceleration-du-numerique-2\/"},"modified":"2020-09-09T10:33:20","modified_gmt":"2020-09-09T10:33:20","slug":"impermo-sinstalle-en-wallonie-apres-lacceleration-du-numerique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/impermo-sinstalle-en-wallonie-apres-lacceleration-du-numerique-2\/","title":{"rendered":"Impermo s&#039;installe en Wallonie apr\u00e8s l&#039;acc\u00e9l\u00e9ration du num\u00e9rique"},"content":{"rendered":"<p><span style=\"background-color:white\">Malgr\u00e9 le confinement,\u00a0<strong>Impermo\u00a0<\/strong>est parvenu \u00e0 se d\u00e9velopper consid\u00e9rablement au cours de la p\u00e9riode pr\u00e9c\u00e9dente : le chiffre d\u2019affaires des ventes en ligne du sp\u00e9cialiste du carrelage a grimp\u00e9 de 225 %, et son expansion physique se poursuit \u00e9galement sans rel\u00e2che.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Objectif annuel d\u00e9j\u00e0 atteint<\/span><\/h2>\n<p><span style=\"background-color:white\">En ao\u00fbt, Impermo avait d\u00e9j\u00e0 atteint son objectif annuel, malgr\u00e9 la fermeture de ses huit points de vente physiques pendant deux mois. Pour toute cette ann\u00e9e, Impermo enregistre une croissance de 20 % et un chiffre d\u2019affaires de 50 millions d\u2019euros.<\/span><\/p>\n<p><span style=\"background-color:white\">Le vendeur de rev\u00eatements de sol s\u2019est vu contraint de mettre ses 120 employ\u00e9s au ch\u00f4mage technique pendant le confinement, mais parall\u00e8lement<a href=\"https:\/\/www.tijd.be\/tablet\/newspaper\/ondernemen\/webshop-van-impermo-groeide-met-225-procent\/10250291\" target=\"_blank\" rel=\"noopener\"> sa boutique en ligne a connu une croissance in\u00e9dite<\/a>: les ventes en ligne ont grimp\u00e9 de 225 %, a d\u00e9clar\u00e9 la PDG, Ann Gijsens, \u00e0 De Tijd. Cette impulsion a \u00e9t\u00e9 soutenue par une campagne m\u00e9diatique nationale, une optimisation du site web et de la boutique en ligne et le lancement d\u2019une nouvelle plateforme de messagerie pour les demandes des clients. Ces derni\u00e8res ann\u00e9es, l&rsquo;entreprise avait enregistr\u00e9 une croissance en ligne d&rsquo;environ 20 %.<\/span><\/p>\n<p><span style=\"background-color:white\">L&rsquo;entreprise familiale poursuit \u00e9galement ses projets d&rsquo;expansion physique. Quelques jours seulement avant le confinement, elle ouvrait un nouveau showroom de 2.000 m\u00e8tres carr\u00e9s \u00e0 Zaventem. D\u00e9but septembre, un neuvi\u00e8me magasin a ouvert ses portes \u00e0 Hasselt, avec quelques mois de retard \u00e0 cause de la pand\u00e9mie de coronavirus. Scoop : un premier showroom ouvrira en Wallonie en janvier, dans un parc commercial \u00e0 Gosselies.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 le confinement,\u00a0Impermo\u00a0est parvenu \u00e0 se d\u00e9velopper consid\u00e9rablement au cours de la p\u00e9riode pr\u00e9c\u00e9dente : le chiffre d\u2019affaires des ventes en ligne du sp\u00e9cialiste du carrelage a grimp\u00e9 de 225 %, et son expansion physique se poursuit \u00e9galement sans rel\u00e2che. \u00a0 Objectif annuel d\u00e9j\u00e0 atteint En ao\u00fbt, Impermo avait d\u00e9j\u00e0 atteint son objectif annuel, malgr\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impermo s&#039;installe en Wallonie apr\u00e8s l&#039;acc\u00e9l\u00e9ration du num\u00e9rique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 le confinement,\u00a0Impermo\u00a0est parvenu \u00e0 se d\u00e9velopper consid\u00e9rablement au cours de la p\u00e9riode pr\u00e9c\u00e9dente.\" \/>\n<meta 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