{"id":43201,"date":"2020-09-10T09:12:07","date_gmt":"2020-09-10T09:12:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/coca-cola-ne-propose-plus-la-marque-de-the-glace-bio-honest-2\/"},"modified":"2020-09-10T09:12:07","modified_gmt":"2020-09-10T09:12:07","slug":"coca-cola-ne-propose-plus-la-marque-de-the-glace-bio-honest-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/coca-cola-ne-propose-plus-la-marque-de-the-glace-bio-honest-2\/","title":{"rendered":"Coca-Cola ne propose plus la marque de th\u00e9 glac\u00e9 bio Honest"},"content":{"rendered":"<p><span style=\"background-color:white\">Le g\u00e9ant des boissons\u00a0<strong>Coca-Cola<\/strong>\u00a0a d\u00e9cid\u00e9 de retirer compl\u00e8tement la marque bio Honest du march\u00e9 du Benelux \u00e0 partir du 21 septembre. La crise du coronavirus appelle \u00e0 une r\u00e9orientation des priorit\u00e9s et des ressources, indique l\u2019entreprise.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">S\u00e9curiser la cha\u00eene d&rsquo;approvisionnement<\/span><\/h2>\n<p><span style=\"background-color:white\">La porte-parole, Laura Brems, fait r\u00e9f\u00e9rence \u00e0 une br\u00e8ve annonce sur le site web du fabricant, semblant pointer du doigt la crise du coronavirus : En tant qu&rsquo;entreprise, nous nous sommes concentr\u00e9s sur trois priorit\u00e9s ces derniers mois : continuer \u00e0 promouvoir la s\u00e9curit\u00e9 et le bien-\u00eatre de notre personnel ; \u00eatre proches de nos partenaires et de nos clients ; diff\u00e9rencier tangiblement notre offre dans les r\u00e9gions o\u00f9 nous op\u00e9rons.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Malheureusement, la situation exige \u00e9galement une r\u00e9orientation des priorit\u00e9s et des ressources, d\u00e9clare Coca-Cola. Selon ses dires, l&rsquo;entreprise veut avant tout s\u00e9curiser l\u2019ensemble de la cha\u00eene d&rsquo;approvisionnement. C&rsquo;est pourquoi la marque biotheme Honest ne sera plus propos\u00e9e sur les march\u00e9s belge et luxembourgeois \u00e0 partir du 21 septembre. Aux Pays-Bas, Honest a \u00e9t\u00e9 supprim\u00e9e il y a d\u00e9j\u00e0 deux mois. Le fabricant affirme continuer \u00e0 miser sur les boissons biologiques et durables et examiner les possibilit\u00e9s pour trouver la meilleure alternative.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La marque am\u00e9ricaine de th\u00e9 glac\u00e9 et de limonade est\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/biodrankje-honest-organiseert-%20%22fair%22-pop-upmarket\" target=\"_blank\" rel=\"noopener\">arriv\u00e9e en Belgique et au Luxembourg en 2017<\/a>. Elle a \u00e9t\u00e9 fond\u00e9e en 1998 par Seth Goldman et Barry Nalebuff, qui la veulent durable, biologique et peu calorique.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant des boissons\u00a0Coca-Cola\u00a0a d\u00e9cid\u00e9 de retirer compl\u00e8tement la marque bio Honest du march\u00e9 du Benelux \u00e0 partir du 21 septembre. La crise du coronavirus appelle \u00e0 une r\u00e9orientation des priorit\u00e9s et des ressources, indique l\u2019entreprise. \u00a0 S\u00e9curiser la cha\u00eene d&rsquo;approvisionnement La porte-parole, Laura Brems, fait r\u00e9f\u00e9rence \u00e0 une br\u00e8ve annonce sur le site web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola ne propose plus la marque de th\u00e9 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