des n\u00e9gociations sont en cours entre Burger King et le groupe de restauration Bertrand<\/a> concernant la mise en place d\u2019une master franchise. Cette fois la nouvelle a \u00e9t\u00e9 confirm\u00e9e par \u00ab des sources proches du dossier \u00bb.<\/p>\nEn Belgique le groupe Bertrand a beau \u00eatre un illustre inconnu, en France par contre le groupe r\u00e9alise un chiffre d\u2019affaires de 430 millions d\u2019euros, dont 270 millions d\u2019euros dans le secteur de la restauration, notamment dans les caf\u00e9s et brasseries (Lipp, Au Bureau, Leffe Caf\u00e9), les salons de th\u00e9 (Ang\u00e9lina), les \u00e9piceries fines (Arcady’s), les caf\u00e9t\u00e9rias (Eris) et les restaurants fast food (Bert’s).<\/p>\n
\n
Un objectif ambitieux de pr\u00e8s de 500 \u00e9tablissements<\/h2>\n
Selon Bernard Boutboul, directeur du cabinet sp\u00e9cialis\u00e9 Gira Conseil, Burger King projette l\u2019ouverture de pr\u00e8s de 500 \u00e9tablissements d\u2019ici 7 \u00e0 10 ans. Toutefois il n\u2019est pas encore certain que le groupe Bertrand soit le master franchis\u00e9 unique de ce projet. Selon le consultant, il serait question de\u00a0 subdiviser la France en cinq r\u00e9gions et de confier chacune d\u2019entre elles \u00e0 un master franchis\u00e9.<\/p>\n
Apr\u00e8s s\u2019\u00eatre retir\u00e9 de la France en 1997, en fermant 39 \u00e9tablissements parce\u00a0 que non rentables, Burger King fait donc son comeback par la grande porte. Fin d\u00e9cembre 2012 le g\u00e9ant am\u00e9ricain avait d\u00e9j\u00e0 fait un timide retour en France avec 3 implantations en concession avec Autogrill, le sp\u00e9cialiste italien de l\u2019horeca implant\u00e9 dans des zones de transport (gare, a\u00e9roport, autoroutes \u2026) : un premier Burger King a ouvert ses portes \u00e0 l\u2019a\u00e9roport de Marseille (photo), suivi un peu plus tard d\u2019un deuxi\u00e8me \u00e9tablissement sur l\u2019autoroute A4 pr\u00e8s de Reims et un troisi\u00e8me restaurant est pr\u00e9vu encore cette ann\u00e9e \u00e0 la gare Saint-Lazare. Depuis les rumeurs du grand comeback de l\u2019enseigne am\u00e9ricaine n\u2019ont cess\u00e9 de s\u2019intensifier.<\/p>\n
Si l\u2019expansion se d\u00e9roule comme pr\u00e9vu, Burger King deviendra le num\u00e9ro deux de la restauration rapide en France, juste devant Quick (avec 480 restaurants), mais loin derri\u00e8re McDonald\u2019s, qui compte pas moins de 1.300 \u00e9tablissements en France.<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Quick abandonn\u00e9 pour Bertrand Il y a 15 jours des rumeurs \u00e9voquaient le rachat de Quick par l\u2019enseigne\u00a0 am\u00e9ricaine ; une information tr\u00e8s rapidement d\u00e9mentie par le propri\u00e9taire Qualium Investissement. A pr\u00e9sent les m\u00e9dias fran\u00e7ais annoncent que des n\u00e9gociations sont en cours entre Burger King et le groupe de restauration Bertrand concernant la mise en […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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