{"id":43233,"date":"2020-09-11T08:53:58","date_gmt":"2020-09-11T08:53:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/kruidvat-lance-un-nouveau-concept-de-magasin-2\/"},"modified":"2020-09-11T08:53:58","modified_gmt":"2020-09-11T08:53:58","slug":"kruidvat-lance-un-nouveau-concept-de-magasin-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/kruidvat-lance-un-nouveau-concept-de-magasin-2\/","title":{"rendered":"Kruidvat lance un nouveau concept de magasin"},"content":{"rendered":"<p><span style=\"background-color:white\">La cha\u00eene de drogueries\u00a0<strong>Kruidvat<\/strong>\u00a0renouvelle la formule de ses magasins\u00a0: plus actuelle, plus ordonn\u00e9e et avec davantage d\u2019espace consacr\u00e9 aux produits de beaut\u00e9. Le nouveau concept sera d\u00e9ploy\u00e9 au Benelux \u00e0 partir de l\u2019ann\u00e9e prochaine.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Codes QR et caisses self-scan<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00c0 Roermond, aux Pays-Bas, Kruidvat a d\u00e9voil\u00e9 cette semaine un nouveau concept de magasin. Il ne s\u2019agit pas de rompre avec le pass\u00e9, mais bien d\u2019\u00e9voluer en s\u2019appuyant sur la populaire formule \u00e0 succ\u00e8s. Plus moderne, le magasin b\u00e9n\u00e9ficie d\u2019un agencement clair. Outre une large gamme de produits de soins et de sant\u00e9, le d\u00e9taillant cr\u00e9e de l\u2019espace suppl\u00e9mentaire pour les produits de beaut\u00e9. Grande nouveaut\u00e9, des codes QR d\u00e9barquent dans les rayons. Gr\u00e2ce \u00e0 ces derniers, les clients auront la possibilit\u00e9 de tester les produits de beaut\u00e9 en ligne, par exemple pour d\u00e9couvrir quelle couleur de rouge \u00e0 l\u00e8vres leur sied le mieux. Le magasin est \u00e9galement \u00e9quip\u00e9 de caisses self-scan.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Kruidvat a d\u00e9velopp\u00e9 sa nouvelle formule de vente au d\u00e9tail \u00e0 partir de l\u2019exp\u00e9rience tir\u00e9e du concept de magasin urbain Kruidvat in de Stad,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/kruidvat-met-fin-%C3%A0-son-concept-urbain-kruidvat-de-stad\" target=\"_blank\" rel=\"noopener\">ayant maintenant \u00e9t\u00e9 abandonn\u00e9e<\/a>\u00a0: celle-ci marquait des points avec une gamme plus large de produits de beaut\u00e9, mais ne proposait pas l\u2019enti\u00e8ret\u00e9 de l\u2019assortiment traditionnel de Kruidvat. Le d\u00e9taillant adaptera \u00e9galement mieux ses magasins aux attentes des consommateurs locaux.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00c0 partir de l\u2019an prochain, le nouveau concept de magasin Kruidvat fera son apparition dans plusieurs endroits aux Pays-Bas et en Belgique. \u00ab\u2009Nous allons tirer le meilleur parti de chaque ouverture de magasin et de chaque grande r\u00e9novation\u00a0<a href=\"https:\/\/www.marketingtribune.nl\/food-en-retail\/nieuws\/2020\/09\/kruidvat-opent-45-jaar-na-eerste-winkel-nieuwste-winkelconcept-in-roermond\/index.xml\" target=\"_blank\" rel=\"noopener\">pour d\u00e9ployer notre nouveau concept<\/a>\u2009\u00bb, d\u00e9clare le PDG Ed van de Weerd \u00e0 Marketingtribune. L\u2019ouverture du nouveau magasin \u00e0 Roermond survient exactement 45 ans apr\u00e8s que le premier Kruidvat ait ouvert ses portes \u00e0 Hilversum.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de drogueries\u00a0Kruidvat\u00a0renouvelle la formule de ses magasins\u00a0: plus actuelle, plus ordonn\u00e9e et avec davantage d\u2019espace consacr\u00e9 aux produits de beaut\u00e9. Le nouveau concept sera d\u00e9ploy\u00e9 au Benelux \u00e0 partir de l\u2019ann\u00e9e prochaine. \u00a0 Codes QR et caisses self-scan \u00c0 Roermond, aux Pays-Bas, Kruidvat a d\u00e9voil\u00e9 cette semaine un nouveau concept de magasin. Il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kruidvat lance un nouveau concept de magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de drogueries\u00a0Kruidvat\u00a0renouvelle la formule de ses magasins\u00a0avec davantage d\u2019espace consacr\u00e9 aux produits de beaut\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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