{"id":43247,"date":"2020-09-11T10:48:22","date_gmt":"2020-09-11T10:48:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/decathlon-ouvre-une-boutique-thematique-exclusive-pour-ses-membres\/"},"modified":"2020-09-11T10:48:22","modified_gmt":"2020-09-11T10:48:22","slug":"decathlon-ouvre-une-boutique-thematique-exclusive-pour-ses-membres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-ouvre-une-boutique-thematique-exclusive-pour-ses-membres\/","title":{"rendered":"D\u00e9cathlon ouvre une boutique th\u00e9matique exclusive pour ses membres"},"content":{"rendered":"<p><span style=\"background-color:white\">Le sp\u00e9cialiste fran\u00e7ais des articles de sport\u00a0<strong>Decathlon<\/strong>\u00a0ouvre un tout nouveau concept, Decathlon\u00a0DX. Le magasin test de 800\u00a0m\u00b2 au si\u00e8ge de la cha\u00eene sportive est un concept shop qui combinera offre th\u00e9matique temporaire, impression 3D et RFID.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Exclusivement pour les membres<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Exclusif\u2009\u00bb est le premier qualificatif qui vient \u00e0 l\u2019esprit pour d\u00e9crire le nouveau Decathlon\u00a0DX. Le magasin test am\u00e9nag\u00e9 sur le \u00ab\u2009campus\u2009\u00bb de la cha\u00eene d\u2019articles de sport \u00e0 Villeneuve-d\u2019Ascq est r\u00e9serv\u00e9 aux membres et ne proposera qu\u2019un assortiment temporaire. Pendant les dix prochaines semaines par exemple, le concept store sera enti\u00e8rement consacr\u00e9 aux chaussures pour enfants, tandis qu\u2019\u00e0 partir de novembre, on y proposera uniquement des articles d\u2019automne comme des vestes, des gants et des bonnets.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le magasin a\u00a0son propre \u00ab\u2009look &amp; feel\u2009\u00bb articul\u00e9 autour de nuances de bleu et les initiales\u00a0DX comme logo. Afin de permettre de nombreuses modifications de l\u2019assortiment, la cha\u00eene a pr\u00e9vu un am\u00e9nagement exclusif\u00a0: tous les meubles sont mont\u00e9s sur roulettes et les prix sont uniquement indiqu\u00e9s sur des \u00e9tiquettes \u00e9lectroniques, pour pouvoir les adapter rapidement de l\u2019ext\u00e9rieur. Les plafonds sont \u00e9quip\u00e9s de lecteurs RFID pour un inventaire automatique \u00ab\u2009en temps r\u00e9el\u2009\u00bb, ce qui permet\u00a0le paiement sans contact.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Automatisation et contact client<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour passer \u00e0 la caisse, il suffit\u00a0aux clients de passer par les tunnels RFID et de payer sur une station num\u00e9rique avec le nouveau Decathlon Pay. Si vous souhaitez quand m\u00eame des contacts humains, vous pourrez vous rendre \u00e0 l\u2019une des caisses classiques. L\u2019objectif est cependant que les employ\u00e9s des magasins\u00a0<a href=\"https:\/\/www.lsa-conso.fr\/photos\/avec-son-nouveau-concept-dx-decathlon-casse-les-codes-en-images,357643#wallAbo\" target=\"_blank\" rel=\"noopener\">ne passent pas plus de 5\u00a0% de leur temps<\/a>\u00a0\u00e0 des \u00ab\u2009t\u00e2ches qui ne cr\u00e9ent pas de valeur\u2009\u00bb afin d\u2019\u00e9changer avec les clients, a expliqu\u00e9 Charles Felgate, le responsable du projet \u00e0 LSA. Les employ\u00e9s du nouveau magasin ont d\u2019ailleurs suivi une formation sp\u00e9ciale nettement plus ax\u00e9e sur la relation avec le client.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le concept, qui a \u00e9t\u00e9 imagin\u00e9 pendant le confinement, a \u00e9galement \u00e9t\u00e9 d\u00e9velopp\u00e9 dans une optique de gain de temps et d\u2019efficacit\u00e9. Par exemple, des scanners de pied et morphologiques remplaceront les cabines d\u2019essayage. Outre l\u2019exp\u00e9rience technologique, ces scanners ont une utilit\u00e9 concr\u00e8te\u00a0: gr\u00e2ce \u00e0 la connexion RFID, le syst\u00e8me indiquera lui-m\u00eame les chaussures pour enfants adapt\u00e9es \u00e0 la forme du pied de chacun.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Laboratoire d\u2019impression 3D et durabilit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Enfin, Decathlon teste des moyens de mieux raconter ses efforts de durabilit\u00e9\u00a0: le retailer donne\u00a0des d\u00e9tails sur les m\u00e9thodes de production et la cha\u00eene logistique dans les \u00e9talages, tandis que des vid\u00e9os sont diffus\u00e9es depuis les usines et sur les initiatives de durabilit\u00e9 de l\u2019entreprise et des employ\u00e9s. L\u2019all\u00e9e centrale mettra \u00e9galement en valeur certains produits et leur histoire.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Bien que Decathlon dise ne pas avoir l\u2019intention de poursuivre le d\u00e9ploiement du concept pilote, d\u2019autres sites vont sans doute\u00a0<a href=\"https:\/\/decathlondx.com\/f-a-q\/\" target=\"_blank\" rel=\"noopener\">adopter certains \u00e9l\u00e9ments du DX<\/a> \u00e0 l\u2019avenir. L\u2019imprimante 3D AddLab install\u00e9e dans le magasin, par exemple, ne servira pas seulement \u00e0 produire des prototypes ou des \u00e9ditions limit\u00e9es\u00a0: elle imprimera bient\u00f4t des pi\u00e8ces ou des articles personnalis\u00e9s (comme des guidons de v\u00e9lo sur mesure) pour d\u2019autres succursales. Il est \u00e9galement pr\u00e9vu d\u2019organiser des brainstormings avec les clients et les fournisseurs sur d\u2019autres innovations.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le sp\u00e9cialiste fran\u00e7ais des articles de sport\u00a0Decathlon\u00a0ouvre un tout nouveau concept, Decathlon\u00a0DX. Le magasin test de 800\u00a0m\u00b2 au si\u00e8ge de la cha\u00eene sportive est un concept shop qui combinera offre th\u00e9matique temporaire, impression 3D et RFID. \u00a0 Exclusivement pour les membres \u00ab\u2009Exclusif\u2009\u00bb est le premier qualificatif qui vient \u00e0 l\u2019esprit pour d\u00e9crire le nouveau Decathlon\u00a0DX. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9cathlon ouvre une boutique th\u00e9matique exclusive pour ses membres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le sp\u00e9cialiste fran\u00e7ais des articles de sport\u00a0Decathlon\u00a0ouvre un tout nouveau concept, Decathlon\u00a0DX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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