{"id":43331,"date":"2020-09-16T11:45:56","date_gmt":"2020-09-16T11:45:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-ouvre-son-propre-magasin-de-seconde-main\/"},"modified":"2020-09-16T11:45:56","modified_gmt":"2020-09-16T11:45:56","slug":"ikea-ouvre-son-propre-magasin-de-seconde-main","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-son-propre-magasin-de-seconde-main\/","title":{"rendered":"Ikea ouvre son propre magasin de seconde main"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ikea\u00a0<\/strong>lance pour la premi\u00e8re fois un magasin de seconde main, dans lequel sont vendus uniquement des meubles r\u00e9cup\u00e9r\u00e9s et d\u2019occasion de la cha\u00eene d\u2019ameublement. Le nouveau concept de magasin devrait aider la cha\u00eene su\u00e9doise \u00e0 atteindre ses ambitions en mati\u00e8re de durabilit\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">Les tests en pratique<\/span><\/h2>\n<p><span style=\"background-color:white\">En Su\u00e8de, la premi\u00e8re enseigne Ikea de ce genre au monde arrivera avant la fin de cette ann\u00e9e. Le concept store est un projet pilote qui sera r\u00e9guli\u00e8rement \u00e9valu\u00e9 et adapt\u00e9, mais il est d\u00e9j\u00e0 pr\u00e9vu d\u2019y apporter des meubles et des articles de d\u00e9coration endommag\u00e9s provenant de succursales voisines pour les r\u00e9parer et les revendre par la suite.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Si nous voulons atteindre nos objectifs de durabilit\u00e9,\u00a0<a href=\"https:\/\/www.thelocal.se\/20200912\/ikea-to-open-first-second-hand-store-in-sweden\" target=\"_blank\" rel=\"noopener\">nous devons nous remettre en question<\/a>\u00a0et tester nos id\u00e9es dans la pratique\u2009\u00bb, explique Jonas Carlehed, responsable du d\u00e9veloppement durable chez Ikea en Su\u00e8de. D\u2019ici 2030, le d\u00e9taillant veut avoir diminu\u00e9\u00a0de 70\u00a0% <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-appelle-%C3%A0-une-%C2%AB-relance-verte-%C2%BB-apr%C3%A8s-la-crise-sanitaire\" target=\"_blank\" rel=\"noopener\">son impact sur le climat<\/a> et vise \u00e9galement \u00e0 n\u2019utiliser que des mat\u00e9riaux renouvelables ou recycl\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">D\u00e9j\u00e0 \u00e0 l\u2019\u00e9chelle locale<\/span><\/h2>\n<p><span style=\"background-color:white\">Gr\u00e2ce au nouveau magasin, la cha\u00eene acquiert de l\u2019exp\u00e9rience, entre autres, dans la r\u00e9paration et le recyclage d\u2019articles d\u2019occasion. Pourtant, il est \u00e9tonnant qu\u2019Ikea ouvre un magasin s\u00e9par\u00e9 pour ce service, puisqu\u2019aujourd\u2019hui, dans la plupart des grands magasins de la cha\u00eene, les meubles pr\u00e9sentant des d\u00e9fauts de production mineurs ou l\u00e9g\u00e8rement endommag\u00e9s pendant le transport sont d\u00e9j\u00e0 propos\u00e9s \u00e0 la vente.<\/span><\/p>\n<p><span style=\"background-color:white\">En 2019, Ikea a \u00e9galement lanc\u00e9 un projet pilote de location d\u2019articles sur un certain nombre de march\u00e9s\u00a0: les clients ont la possibilit\u00e9 de louer des meubles et les rendre par la suite. La cha\u00eene de magasins souhaite \u00e9galement encourager les clients \u00e0 revendre leurs vieux meubles ou \u00e0 les apporter chez Ikea pour en faire don \u00e0 une association caritative.<\/span><\/p>\n<p><span style=\"background-color:white\">Le magasin de seconde main ouvrira dans un endroit unique\u00a0: le centre commercial\u00a0<strong>ReTuna<\/strong>, premier centre au monde \u00e0 ne proposer que des produits recycl\u00e9s et de seconde main, et ce, jusqu\u2019\u00e0 l\u2019offre horeca.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u00a0lance pour la premi\u00e8re fois un magasin de seconde main, dans lequel sont vendus uniquement des meubles r\u00e9cup\u00e9r\u00e9s et d\u2019occasion de la cha\u00eene d\u2019ameublement. Le nouveau concept de magasin devrait aider la cha\u00eene su\u00e9doise \u00e0 atteindre ses ambitions en mati\u00e8re de durabilit\u00e9. \u00a0 Les tests en pratique En Su\u00e8de, la premi\u00e8re enseigne Ikea de ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea ouvre son propre magasin de seconde main - RetailDetail BE<\/title>\n<meta name=\"description\" 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